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    Public Relation &

    Publicity

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    Public Relation is a management function that

    involves

    1. Monitoring and evaluating public attitudes,

    2. Maintaining mutual relations and

    3. Understanding between an organization and its

    public.

    Public could include shareholders, government,

    consumers, employees and the media.

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    Objective of PR is to improve channels of

    communication and to establish new ways of

    setting up a two-way flow of information and

    understanding.

    A fundamental technique used in public relations

    is to identify the target audience, and to conveyevery message to appeal to that audience.

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    Common activities includes

    1. Speaking at conferences,

    2. Winning industry awards,

    3. Working with the press,

    4. Employee communication.

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    Publicity

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    Publicity is the deliberate attempt to managethe public's perception of a subject.

    The subjects of publicity include people (forexample, politicians and performing artists),goods and services, organizations of all

    kinds.

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    Publicity is typically generated from anorganization's public relations departmentand its goal is to gain media coverage.

    Publicity involves supplying information thatis factual, interesting, and newsworthy to

    media not controlled by you, such as radio,television, magazines, newspapers, andtrade journals

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    A publicity plan is a planned programaimed at obtaining favorable mediacoverage for an organization's products - orfor the organization itself, to enhance itsreputation and relationships withstakeholders.

    Publicity tools includes Press release,

    Speeches, Seminars, Annual Report,Sponsorship, Company magazine, etc

    http://en.wikipedia.org/w/index.php?title=Publicity_plan&action=edithttp://en.wikipedia.org/w/index.php?title=Publicity_plan&action=edit
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    Forms of Publicity

    SpecialEvents

    Companymagazine

    AnnualReport

    Speeches

    News

    Sponsorship

    PublicService

    Activities

    Web Site

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    The most successful publicity releases arerelated to topics of current interest. Theseare referred to as news pegs.

    Publicity is the end result and one factor of apublic relations campaign or strategy.

    http://en.wikipedia.org/w/index.php?title=News_peg&action=edithttp://en.wikipedia.org/w/index.php?title=News_peg&action=edit
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    Examples of this include:Art exhibitions, Event sponsorship, Arrangea speech or talk, Issue a report, Take a

    stand on a controversial subject, Announcean appointment, Celebrate an anniversary,Invent then present an award.

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    The advantages of publicity are low cost,and credibility (particularly if the publicity isaired in between news stories like on evening

    TV news casts).

    The disadvantages are lack of control over

    how your releases will be used, andfrustration over the low percentage ofreleases that are taken up by the media.

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    Public relations professionals consider "PR"to be more of a long term and ongoing effort.

    Publicity is often more of a "one shot deal."

    - It is an attempt to secure positive news

    coverage or word-of-mouth.

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    Advertisement through Publicity

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