Publish interactive content magazine for web and

mobile devices

Modern science and technology have changed the way how we read and the way how publishers interact with us. From print to digital, readers are able to access the magazine much easier. As a matter of fact, digital magazines have been an effective solution to help publishers expand audiences without crippling the print editions' reaching their existing readers. With the development of society, we feel the increasing need of readers. Digital magazines as workable marketing solution are no long novelties to readers, which has brought great challenges to publishers.

Based on our experience in digital publishing and the valuable feedback from our customers (most of who are digital publishers, marketers and graphic designers), we discover two critical questions facing magazine publishers: content interactivity and content circulation. And today I will talk about how multi media magazine can help publishers.

Content Interactivity

In the past few years, PDF documents have been used as digital magazines. There is no doubt that PDF digital magazines can help expand audiences while cutting down costs for publishers. But the static digital magazine can't really resonate with the audience because it fails to provide them with interactive content.

Interactive content, in a narrow sense, can refer to interactive media. It usually refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, graphics, animation, video, audio, games, etc. [from Wikipedia] Converting PDF digital magazines into page flip flash magazines with interactive media can bring life to the magazine. Readers will be impressed by the page flip animation, video, audio, image slideshow, flash, etc.

Content Circulation

You now have interactive content which audiences desperate for, how can you deliver it? Using digital magazine for branding is very common in today's digital marketing and in fact, it is proved to be effective. However, till now many publishers are still concentrating their effort on desktop users by publishing digital web magazines. More and more people are reading on mobile devices and your competitors are publishing mobile friendly magazines! And why should you limit your magazines on desktops? Just make them mobile and let them run on iPad, iPhone, Android tablets, smartphones and son on.