Publish-It-Yourself

WorkshopMike McCandless, Instructor

Harper College Continuing Education, LLA 0104Spring 2015

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The PIY Workshop, or Six Weeks to Self-Publishing

1. To Publish, or Not to Publish2. Author I: Writing a Book3. Author II: Editor – Every Author Needs One4. Publisher I: Production, Promotion, Profit5. Publisher II: Marketeer – The Launch6. Entrepreneur: Selling Books in the Digital Age

Our text: APE: Author, Publisher, Entrepreneur – How to Publish a Book, by Guy Kawasaki and Shawn Welch

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Session 1: To Publish or Not To Publish

• Housekeeping• The Pre-test• About the Course• About Book Publishing• About You and Your Project• Homework

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Housekeeping• Using your computer here in W219• Blackboard• Class website• Sign-In Sheet• Profile• Evaluation• Expectations

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The Pre-Test1. In traditional publishing, who is the “vice

president of marketing” for a book?a. Agentb. Editorc. Publicistd. Editorial Assistante. Spouse

Agents help authors find an editor. Editors sign authors for book deals and act as a project manager. Publicists market books to the world. In self-publishing, you must find a way to fulfill all these roles, and more.

Read more at ApetheBook.com

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About the Course

• About publishing and publishing it yourself

• A workshop, not a lecture series• A very practical objective: To

help you become a self-published author in 6 weeks or less!

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Publish-It-Yourself Workshop

Start down the road toward making money from your writing by building self-sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction.

Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent.

Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services.

LLA 0104, 201560 7

Publish-It-Yourself Workshop

Start down the road toward making money from your writing by building self-sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction.

Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent.

Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services.

LLA 0104, 201560 8

Publish-It-Yourself Workshop

Start down the road toward making money from your writing by building self-sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction.

Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent.

Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services.

LLA 0104, 201560 9

Publish-It-Yourself Workshop

Start down the road toward making money from your writing by building self-sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction.

Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent.

Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services.

LLA 0104, 201560 10

Publish-It-Yourself Workshop

Start down the road toward making money from your writing by building self-sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction.

Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent.

Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services.

LLA 0104, 201560 11

Publish-It-Yourself Workshop

Start down the road toward making money from your writing by building self-sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction.

Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent.

Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services.

LLA 0104, 201560 12

Publish-It-Yourself Workshop

Start down the road toward making money from your writing by building self-sufficiency as a digital publisher and become a published author in six weeks. Learn to use the latest tools and methods to self-publish articles, eBooks, bound books, and blogs through a blend of classroom instruction and exercises, online research, and peer interaction.

Using the leading self-publishing system and best-selling resources you will be guided through the process of developing your words and pictures from an idea into a published work that will generate royalties within days. We will also walk through developing a budget for your project that goes from no-cost to low-cost. To maximize your benefit, you should be ready to take some existing idea you have for an article or book and publish it digitally, be comfortable using the Internet for research, email and social media and have experience with Microsoft Office or an equivalent.

Mike McCandless is a graduate of the Stanford University Professional Publishing Course and has held a variety of executive roles in publishing, marketing and sales. He is the founder of three publishing businesses including the Touchwood Press, which produces e-book and soft cover titles using Amazon and other digital publishing services.

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About the InstructorMike McCandless (linkedin.com/in/mikemccandless)

• Lifelong book lover, passionate about literacy• Education

o Learning to love the written wordo Starting at the top of the food chaino Seeing how books are madeo The Stanford Professional Publishing Courseo Publishing as business for everyone

• Work experienceo Addison-Wesley, Benjamin Cummingso Micro Focus Publishingo The Military Ministry Presso The Touchwood Press

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About Book Publishing• An esteemed tradition• The publishing revolution

o Esoteric to ubiquitouso Analog to digitalo Incredibly slow to incredibly fasto Who you know to Who knows you

• What this means for youo Controlo Ownership o More earnings…maybe…some day.o Not enduring the slings and arrows…as much.o A happier you!

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A writer talks about self-publishing

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What is a Book, Anyway?

Traditionally published books include fundamental elements that make them stand out, including a thoroughly edited manuscript, a

cover and interior that capture the book’s genre, and an eBook version to reach digital readers.

- Amazon CreateSpace -

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What is a Book, Anyway?

Traditionally published books include fundamental elements that make them stand out, including a thoroughly edited manuscript, a

cover and interior that capture the book’s genre, and an eBook version to reach digital readers.

- Amazon CreateSpace -

LLA 0104, 201560 18

What is a Book, Anyway?

Traditionally published books include fundamental elements that make them stand out, including a thoroughly edited manuscript, a

cover and interior that capture the book’s genre, and an eBook version to reach digital readers.

- Amazon CreateSpace -

LLA 0104, 201560 19

What is a Book, Anyway?

Traditionally published books include fundamental elements that make them stand out, including a thoroughly edited manuscript, a

cover and interior that capture the book’s genre, and an eBook version to reach digital readers.

- Amazon CreateSpace -

LLA 0104, 201560 20

What is a Book, Anyway?

Traditionally published books include fundamental elements that make them stand out, including a thoroughly edited manuscript, a

cover and interior that capture the book’s genre, and an eBook version to reach digital readers.

- Amazon CreateSpace -

LLA 0104, 201560 21

What is a Book, Anyway?

Traditionally published books include fundamental elements that make them stand out, including a

thoroughly edited manuscript, a cover and interior that capture the book’s genre, and an eBook

version to reach digital readers.- Amazon CreateSpace -

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What is a Book, Anyway?

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What is a Book, Anyway?What is a book?In the Kindle era, it seems pretty obvious. There is an implicit argument in the act of digitizing a book and removing it from the shelf: a book is its text. A book is a unique string of words, as good as its bits. But printed books are also objects, manufactured objects, owned objects, objects that have been marked by pencils and time and coffee cups and the oils from our skin. "A book is more than a bag of words," the (Book Traces) project's founder, University of Virginia's Andrew Stauffer, told me. "These books as objects have a lot to tell us."Excerpted from “What Is a Book?” by Alexis C. Madrigal (The Atlantic, May 7, 2014)

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A book by any other name

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• Straight text books• E-books• iBooks• Enhanced e-books• Bound books

About You and Your Project• Where are you Now?

o Your computero Your softwareo Your Web and Social Media Usageo Published author?o Have a project you can publish in 5 weeks?

• Where do you want to go?o Author?o Publisher?o Entrepreneur?

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Tell Us About Your Project

Habit 2: Begin with the end in mind.

Stephen Covey, The 7 Habits of Highly Effective People

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Homework1. To Publish or Not to Publish?

Read front matter, and chapters 1-3 in APE.1. Author?2. Publisher?3. Entrepreneur?

2. Select your tools:1. Hardware2. Word processor3. Publishing services provider.

3. Get your project ready.4. Bring a book.5. Visit touchwoodpress.com/piy. Password: 201560. Use the Forum.6. Prepare 2-3 questions to bring to class.

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