publishers and online subscription models kaufman-wills group, llc charleston conference november 7,...
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Publishers and online subscription models
Kaufman-Wills Group, LLC
Charleston Conference November 7, 2003
Overview Types of institutional subscription models
Examples of publishers using each modelPros and cons from publisher perspectiveDifferences among commercial and non-profits
Decision-making considerations FinancialSales and marketingCustomer service and fulfillment
Future trendsWellcome Trust scenariosAuthor-ledActual use
Types of subscription models Bundled print and online Unbundled
Bundled option Online only Print only (addl print)
Tiered pricing Concurrent use
Number of seats Workstation (1 IP, user
name/password) Size of institution
FTE Relevant FTE
Type of institution Carnegie Classification Academic, government, corporate
Open access Author/institutional paid Society supported
Publisher examples Bundled print and online
Unbundled
Concurrent users
Single simultaneous user,Or site license
Size of institution
Carnegie
Type of institution
Open access Institutional membership/author paid
Society supported
Pros and cons: publisher perspective Bundled
Pros: Raise print price to cover online, maintains print, simple product pricing Cons: Unresponsive to user needs, production costs for two formats
Unbundled Pros: User demand, opens door for usage based pricing, print can be add-on Cons: More complicated pricing, threat to advertising, difficult transition
Concurrent use Pros: Can keep institution’s costs down, may equate to use Cons: Not really tied to use, restricted access, difficult to administer
Size of institution Pros: Starts to equate to usage, revenues offset personal and inst subscriptions Cons: FTEs v relevant FTEs argument; difficult to determine tier, implement
Type of institution Pros: Easier to identify than size, HighWire supported, “fit in with the pack” Cons: Difficult to differentiate between tiers, hard to figure for inst outside of US
Open access Pros: Open to experimentation, pro-institution, may attract more papers Cons: Unproven financial return, author hardship to pay?, low citation impact
Decision-making considerations Financial
Replace loss of subscriptions as individuals gain access through institutional site licenses
Replace loss of (multiple) print subscriptions as institutions purchase site-wide, desktop access
Sales and marketing Easier to market print plus online features than online and print as separate
products Separate pricing, editorial development needed for specialty gateways, title
collections Personal sales needed for top tier, multi-site, and consortial license
negotiation and sales Customer service and fulfillment
No new systems required for bundled model New fulfillment systems, customer service training needed for tiered models
Future trends Actual use… the beginnings or flashback to the past
To determine tiers: equating number of downloads for non-US institutions to equivalent downloads for US institutions
American Physical Society BMJ (for 2005)
Institution, author-led Author repositories: DSpace initiative (MIT) SPARC, University of California initiative
Wellcome Trust scenarios1. More of the same2. Commercial withdrawal3. Commercial publishers gain more control4. Deposit libraries and open access become dominant
www.kaufmanwills.comAlma J. Wills, Partner
Cara S. Kaufman, Partner
Kaufman-Wills Group, LLC
24 Aintree Road
Baltimore, MD 21286
410 821 8035 (ph)
443 269 0283 (fax)
Selected clients Am Acad Ped Am Assoc Immunologists Am Coll Cardiology Am Coll Radiology American Psychiatric Assoc Am Soc Clin Oncology ASPET ASTRO Intl Anesthesia Res Soc NEJM Proj Hope/Hlth Affairs
Alma: former President, Periodicals Div, Williams & Wilkins
Cara: former Publisher, Am Heart Assoc journals, The Lancet