publishers flash creatives guidelines

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DoubleClick for Publishers Flash Creative Guidelines .SWF file size should be no larger than 50K Acceptable file versions for below standard banners: Flash 610, Action Script 3. Flash 11 or higher are NOT acceptable. Ad Dimensions (pixels: width x height) Leaderboard: 728 x 90 Wide Skyscraper: 160 x 600 Medium Rectangle: 300 x 250 Sponsorship Logo: 300 x 100 Half Page: 300x600 Interstitial: 800x600 See below for Sliding Billboard Flash Specs. clickTAG code On all Flash ads for DoubleClick for Publishers, the .SWF file needs to contain an invisible "action button," the same size as the ad. This button contains code that sends people who click on the Flash ad to the DFP server, where it increments the clickthrough count, then gets redirected to the clickthrough URL. There needs to be an action object applied to the button (not the frame). Here is the script that needs to be copied into the action panel for Action Script 3: Link_1.addEventListener( MouseEvent.CLICK, function():void { if (root.loaderInfo.parameters.clickTAG.substr(0,4) == "http") { navigateToURL( new URLRequest(root.loaderInfo.parameters.clickTAG), "_blank") } } ALSO... the Button symbol that serves as the CLICK track area boundary (just a rectangle with no fill on top layer) must be given an instance name. That's that "Link_1" is for at the beginning of the code phrase ("Link_1.addEventListener..."). Add "Link_1" or whatever name the blank area in the Properties box just above Button. Make sure the click area's button on the stage is clicked on. Advertisers should NOT embed their clickthrough URL in the .SWF ad. That URL is contained in the coding that serves the Flash ad on DFP, and is specified in that code as the "clickTAG" variable. Note: "clickTAG" must be spelled exactly as above (“click” in lower case, and "TAG" in capital letters).

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Publishers Flash Creatives Guidelines

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  • DoubleClickforPublishersFlashCreativeGuidelines

    .SWFfilesizeshouldbenolargerthan50K

    Acceptablefileversionsforbelowstandardbanners:Flash610,ActionScript3.Flash11orhigherareNOTacceptable.

    AdDimensions(pixels:widthxheight)

    Leaderboard:728x90 WideSkyscraper:160x600

    MediumRectangle:300x250 SponsorshipLogo:300x100

    HalfPage:300x600 Interstitial:800x600

    SeebelowforSlidingBillboardFlashSpecs.

    clickTAGcodeOnallFlashadsforDoubleClickforPublishers,the.SWFfileneedstocontainaninvisible"actionbutton,"thesamesizeasthead.ThisbuttoncontainscodethatsendspeoplewhoclickontheFlashadtotheDFPserver,whereitincrementstheclickthroughcount,thengetsredirectedtotheclickthroughURL.

    Thereneedstobeanactionobjectappliedtothebutton(nottheframe).HereisthescriptthatneedstobecopiedintotheactionpanelforActionScript3:

    Link_1.addEventListener(MouseEvent.CLICK,function():void{if(root.loaderInfo.parameters.clickTAG.substr(0,4)=="http"){navigateToURL(newURLRequest(root.loaderInfo.parameters.clickTAG),"_blank")}})ALSO...theButtonsymbolthatservesastheCLICKtrackareaboundary(justarectanglewithnofillontoplayer)mustbegivenaninstancename.That'sthat"Link_1"isforatthebeginningofthecodephrase("Link_1.addEventListener...").Add"Link_1"orwhatevernametheblankareainthePropertiesboxjustaboveButton.Makesuretheclickarea'sbuttononthestageisclickedon.AdvertisersshouldNOTembedtheirclickthroughURLinthe.SWFad.ThatURLiscontainedinthecodingthatservestheFlashadonDFP,andisspecifiedinthatcodeasthe"clickTAG"variable.

    Note:"clickTAG"mustbespelledexactlyasabove(clickinlowercase,and"TAG"incapitalletters).

  • Pushdown / Sliding Billboard - Must be built using ActionScript3! This creative should be submitted as two different .swf files:

    Collapsed View: 970x90

    Expanded View: 970x250

    You must call the Javascript functions dclk_showanddclk_hidetotransitionbetweenthetwostates.

    ForActionScript3(change'Link_1'totheinstancenameofyourexpandbuttonontheInitialView.swf):

    Link_1.addEventListener(MouseEvent.CLICK,function():void{

    ExternalInterface.call("dclk_show")})

    ForActionScript3(change'Link_1'totheinstancenameofyourcollapsebuttonontheExpandedView.swf):

    Link_1.addEventListener(MouseEvent.CLICK,function():void{

    ExternalInterface.call("dclk_hide")})ClickthroughlinksmustusetheclickTAGcodedescribedabove.

    Flash(.SWF)fileValidator:https://flashvaltemp.appspot.com/validator/

    Sample(.FLA)Creatives:https://doubleclicksupport.appspot.com/repository