publishers flash creatives guidelines
DESCRIPTION
Publishers Flash Creatives GuidelinesTRANSCRIPT
-
DoubleClickforPublishersFlashCreativeGuidelines
.SWFfilesizeshouldbenolargerthan50K
Acceptablefileversionsforbelowstandardbanners:Flash610,ActionScript3.Flash11orhigherareNOTacceptable.
AdDimensions(pixels:widthxheight)
Leaderboard:728x90 WideSkyscraper:160x600
MediumRectangle:300x250 SponsorshipLogo:300x100
HalfPage:300x600 Interstitial:800x600
SeebelowforSlidingBillboardFlashSpecs.
clickTAGcodeOnallFlashadsforDoubleClickforPublishers,the.SWFfileneedstocontainaninvisible"actionbutton,"thesamesizeasthead.ThisbuttoncontainscodethatsendspeoplewhoclickontheFlashadtotheDFPserver,whereitincrementstheclickthroughcount,thengetsredirectedtotheclickthroughURL.
Thereneedstobeanactionobjectappliedtothebutton(nottheframe).HereisthescriptthatneedstobecopiedintotheactionpanelforActionScript3:
Link_1.addEventListener(MouseEvent.CLICK,function():void{if(root.loaderInfo.parameters.clickTAG.substr(0,4)=="http"){navigateToURL(newURLRequest(root.loaderInfo.parameters.clickTAG),"_blank")}})ALSO...theButtonsymbolthatservesastheCLICKtrackareaboundary(justarectanglewithnofillontoplayer)mustbegivenaninstancename.That'sthat"Link_1"isforatthebeginningofthecodephrase("Link_1.addEventListener...").Add"Link_1"orwhatevernametheblankareainthePropertiesboxjustaboveButton.Makesuretheclickarea'sbuttononthestageisclickedon.AdvertisersshouldNOTembedtheirclickthroughURLinthe.SWFad.ThatURLiscontainedinthecodingthatservestheFlashadonDFP,andisspecifiedinthatcodeasthe"clickTAG"variable.
Note:"clickTAG"mustbespelledexactlyasabove(clickinlowercase,and"TAG"incapitalletters).
-
Pushdown / Sliding Billboard - Must be built using ActionScript3! This creative should be submitted as two different .swf files:
Collapsed View: 970x90
Expanded View: 970x250
You must call the Javascript functions dclk_showanddclk_hidetotransitionbetweenthetwostates.
ForActionScript3(change'Link_1'totheinstancenameofyourexpandbuttonontheInitialView.swf):
Link_1.addEventListener(MouseEvent.CLICK,function():void{
ExternalInterface.call("dclk_show")})
ForActionScript3(change'Link_1'totheinstancenameofyourcollapsebuttonontheExpandedView.swf):
Link_1.addEventListener(MouseEvent.CLICK,function():void{
ExternalInterface.call("dclk_hide")})ClickthroughlinksmustusetheclickTAGcodedescribedabove.
Flash(.SWF)fileValidator:https://flashvaltemp.appspot.com/validator/
Sample(.FLA)Creatives:https://doubleclicksupport.appspot.com/repository