Publishing and Marketing in the Digital Age

Debbie Elicksen

There will always be room for a print book, but as newer generations take hold of

the marketplace, this type

of publishing will become

more specialized rather

than the norm.

Books are no longer published. Publishing platforms have become the books.

NEARLY TWO GENERATIONS HAVE GROWN UP WITHOUT KNOWING A NON-DIGITAL WORLD.

You can’t be all things to all people, so you might as well tap into the strongest niche.

You’ve got a free ticket to a stadium event, where 80 percent of the people you know are currently at and who will be staying indefinitely. You don’t even have to leave your house to sit in your seat. Your kids are there and so are your best friends, your business colleagues, and your grandma.

Targeted and strategic methods are more effective than fast and easy. Yet most people

choose fast and easy, especially on the Internet, and then wonder why these efforts are not

paying off.

The playing field is

level and the one that shines on top is the one who puts in the right attitude and

effort.

Significant Dates

• 1969: The Internet is born.

• 1983: The first cell phone reaches the marketplace.

• 1989: The World Wide Web brings the world together electronically. The MP3 launches a new era for music.

• 1998: Napster, Google, and the portable MP3 player become a reality.

• 2004: Facebook is launched.

• 2005: The YouTube website goes live.

• 2007: Kindle, Google books, and iPhone forever change our future.

INTERNET RULE 101: • Don’t plan to be viral, just post

good stuff. • Serve the on-demand society or

people will go somewhere else. • Make it accessible. Paywalls,

forcing visitors to watch Flash messaging, and any other hostage-holding tool will turn people to the next site.

• Make it mixable. Use transmedia to tell the story on different platforms.

• Make it shareable.

Don’t be a print chauvinist

• Books are about storytelling, and what better way to engage a reader than to get them involved and let them have a say in the outcome.

Everybody on the planet has the means to be a publisher.

The invention of the smartphone has all but shoveled the dirt in the printed Yellow Pages’ grave. You can look up someone in the online version faster than it takes to bring the book out of the closet.

The playing field is level.

The one that shines on top is the one who puts in the

right attitude and effort.

Link to book: http://www.amazon.com/Publishing-Marketing-Digital-Self-Counsel-Reference/dp/1770401954

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