WEB  TV  channels  Customer  PUBLISHING 27  EDITIONS  worldwide

iPhone, iPad, Androids  APPS

DIGITAL  magazines

and the Network

THE HEARTBEAT: the magazine

ESTETICA was founded in Turin in 1946.

And since that time it has never ceased

to grow, evolve and re-create itself,

thus arriving at the current 27 EDITIONS,

distributed in more than 60 COUNTRIES

worldwide.

Founded in Turin in 1946 by Mino

Pissimiglia, Estetica was the !rst

beauty magazine aimed at both

hairdressers and theirclients, and it quickly

became the most respected Italian

magazine in the !eld. Since the 1977

launch of the !rst international Italian/

English edition, Estetica has continued to

grow rapidly all over the world, offering its

readers constant fashion news and

updates, reports and interviews to

become the unquestionable

industry leader that it is today, with

a network comprising 27 editions in 60

countries and a total circulation of over

339,500 copies.

ESTETICA ITSELF DIRECTLY MANAGES 11 EDITIONS WITH OFFICES IN PARIS, MILAN, LONDON, KARLSRUHE, BARCELONA AND MIAMI AS WELL AS THE TURIN HEADQUARTERS. IN ANOTHER 17 COUNTRIES, CLOSE LICENSING PARTNERSHIPS HAVE BEEN SET UP WITH LOCAL PUBLISHING HOUSES.

THE HEARTBEAT: the magazines  and the Network

history Estetica’s

1946 ESTETICA ITALIA 1977 ESTETICA WORLD

1991 ESTETICA UK

1992 ESTETICA DEUTSCHE AUSGABE

1993 ESTETICA USA

1993 ESTETICA FRANCE

1998 ESTETICA ESPAÑA

1999 ESTETICA KOREA

2000 ESTETICA MÉXICO

2001 ESTETICA PORTUGAL

2001 ESTETICA RUSSIA

2002 ESTETICA HELLAS

2004 ESTETICA ASIA

2003 ESTETICA TURKEY

2004 ESTETICA CHINA

2005 ESTETICA BRAZIL

2005 ESTETICA AUSTRALIA

2006 ESTETICA INDONESIA

2007 ESTETICA POLSKA

2007 ESTETICA ROMANIA

2008 ESTETICA SOUTH AFRICA

2008 ESTETICA THE NETHERLANDS

2008 ESTETICA LATINA

2009 ESTETICA INDIA

2010 ESTETICA BULGARIA

2011 ESTETICA MIDDLE EAST 2012 ESTETICA CZECH & SLOVAK

2014 ESTETICA WEST BALKAN (coming soon)

2014 ESTETICA HUNGARY (coming soon)

qualities Winning

Know-how, skill

and reliability are just

a few of Estetica’s strong

points. Thanks to years

of experience in this speci!c

sector, our staff are able

to identify the needs

of both those who supply

the information and those

who wish to receive it.

Estetica has always stood

out from the crowd for its

quality, international content

and widescale distribution

in professional salons

where clients are also

eager to read it.

magazine The

The magazine is

divided into three

sections:

an initial section targeted

at the consumer

an international section

dedicated to hairdressing

fashion and trends

a professional section

dedicated to the local

market (companies,

products, events,

interviews, themed reports,

and more).

Target market: the readers Estetica is the most

widely-read trade

magazine: it is a point of

reference for

professionals and clients in

beauty salons. The total

readership surpasses ten

million, comprising all !ve

continents.

THE MAGAZINE

WINNING QUALITIES

TARGET MARKET:

THE

READERS

THE HEARTBEAT: the magazines  and the Network

Circulation worldwide

Asia Australia & New Zealand Brazil Bulgaria China Czech & Slovak Deutsche Ausgabe España France Hellas Hungary India Indonesia Italia Korea Latina Mexico Middle East Poland Portugal Romania Russia South Africa The Netherlands Turkey UK USA West Balkan World

7,000 5,000

10.000 3,000

35,000 6,000

13,500 13,000 13,000 7,000 4,000

15,000 40,000 23,500 15,000 3,000 5,000 5.000 6,000 3,000 3,000

35.000 5,000 5,500 5,000

15,000 30,000 5,000 5,000

   ESTETICANETWORK        CIRCULATION          COUNTRIES                                                                                                                                            ISSUES  PER  YEAR  Hong Kong, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam Australia, New Zealand Brazil Bulgaria China Czech Republic and Slovakia Germany, Austria, German Switzerland Spain France, Belgium, French Switzerland Greece, Cyprus Hungary India, Bangladesh, Bhutan, Nepal, Pakistan, Sri Lanka Indonesia Italy, Canton of Ticino Korea Latin Amenrica Mexico Saudi Arabia, Kuwait, Bahrain, Qatar, UAE, Oman Poland Portugal Romania, Republic of Moldova Russia South Africa The Netherlands, Dutch Belgium Turkey GREAT BRITAIN, IRELAND USA, Canada Serbia, Croatia, Slovenia, Bosnia, Herzegovina, Montenegro Africa, Scandinavian Countries, Eastern Europe 339,500 + iPad downloads

THE HEARTBEAT: the magazines  and the Network

4 4 4 2 6 5 7 7 7 6 Coming soon 9 6 7 12 4 4 2 4 2 4 4 4 4 6 5 5 Coming soon

4

digital & web

SURFING towards the future:

While the magazine represents our roots,

the web world is our passion.

PORTALS, BLOGS, APPS, SOCIAL

MEDIA: the digital side of hairdressing.

World Digital Estetica Network boasts

a team of highly professional

experts in digital media,

able to speed up the

strategic process

for every client and identify

ef!cient solutions in a world

which is constantly updating

and evolving. Estetica Network

has developed some

apps aimed at both the

professional and consumer

sectors, for iPhone, iPad

and other mobile platforms.

Thanks to weekly updates in real time

and a contemporary, eye-catching

graphic display,

esteticamagazine.co.uk has become

a true online magazine.

Over ten themed sections

cover a range of topics

from hairfashion to events and reports,

focusing on the latest fashion trends

and industry news. There are

countless photo galleries of the

best international collections,

the web-TV, and the MyEstetica

community space where users can

post their own photos and videos. And let’s

not forget the services

for subscribers – newsletters,

exclusive magazine previews and

all the necessary contact details

for further info and assistance.

Estetica LATINA www.estetica-latina.com

Estetica FR www.esteticamagazine.fr

Estetica DEU www.esteticamagazine.de

Estetica Network www.esteticanetwork.com

Estetica ITA www.estetica.it

Estetica USA www.esteticamagazine.com

Estetica ESP www.esteticamagazine.es

Estetica UK www.esteticamagazine.co.uk

sites Professional

SURFING towards the future:  digital & web

Estetica HOLLAND www.esteticamagazine.nl

Estetica RUSSIA Coming soon…

Professional  website display advertising www.esteticamagazine.co.uk

Homepage Takeover Customize Homepage background for maximum 20 consecutive days

2013

Page Views =

74,361

Visite =

33,337

Upper Leaderboard

SURFING towards the future:  digital & web

Central Banner

Banner Medium Rectangle

Button Banner

Bottom Leaderboard

SURFING towards the future:  digital & web

Direct mailing

PROFESSIONAL

Once a month,

Estetica UK produces

a professional

newsletter

that includes both

news and advertising

content.

professional

DIRECT MAILING

Distributed to over 5.400 industry professionals,

it also enables the use of eBlast (DEM) for both

multiple and single clients.

180x150

Top Banner 564x146

Available on the AppStore

With over 10,000

downloads,

the Estetica

Magazine App is

a must-have for

anyone interested in

hairfashion.

For all the news

on the latest trends,

products, beauty

tips and fascinating

new proposals

from international

hair gurus.

SECTIONS

Home: choose which edition you

prefer, according to your

home country.

Magazine: download

the magazine and “key” through

the pages.

My Estetica: select and save

your favourite pages.

Hair Finder: choose your

favourite haircut from a databank

holding more than 6,000 different

cuts; the search can be led by

type, length,

colour or style!

Search: search by keyword.

Events: all the details on the

most important hair industry

events, keeping you constantly

up-to-date.

SURFING towards the future:  digital & web

edition iPad

Display advertising

Business opportunities:

Welcome page Sponsored welcome message, to introduce the iPad issue.

BANNER AND CONTENTS Possibility of adding multimedia content to your magazine pages:

Video

New collections gallery

External links Banners in the Finder and Search sections

SURFING towards the future:  digital & web

Over 6,000 haircuts for men and women, organised by length and style.

The latest shades and new colour collections.

The chance to vote for and save your favourite cuts.

Constant updates on the latest trends, accessories, products and beauty gossip.

Available on the AppStore

With over 57,000 downloads available, iHair Look Finder International is Estetica’s iPhone app, for those searching for a new image:

iPhone Estetica

Application

Business opportunities Display advertising.

SURFING towards the future:  digital & web

EsteticaNetwork manages its own blog

and social network content for the promotion

of services, products and brands.

 

media activities Social

SURFING towards the future:  digital & web

Twitter, Instangram, Pinterest: more than

2,700

Youtube views:

more than

625,200

Facebook fans:

more than 130,000

ZOOMING STRAIGHT towards !xed goals: customer publishing

Bespoke editorial services for our

clients. Photoshoots and videoshoots,

magazines, in-house publications,

monographs, etc. Communicating

ef!ciently to achieve each and every goal.

Customer Publishing The company can count on publishing know-how, a speci!c graphics team and art directors, and avant-garde production services and processes to provide a focused, speedy, high-impact and functional form of communication. From the magazine’s special editions to...

ZOOMING STRAIGHT towards fixed goals:  customer publishing

TRADE MAGAZINES, IN-HOUSE PUBLICATIONS AND MONOGRAPHS

Estetica publishes single-theme special edition supplements in various languages, distributed with the magazine to enhance the international reputation of the sponsor companies – to promote a company, launch new product lines, strengthen a brand image, or simply communicate with clients and consumers.

ZOOMING STRAIGHT towards fixed goals:  customer publishing

PHOTOGRAPHIC BOOKS, COLLECTION BOOKS, TREND ALBUMS

Introducing new fashion ideas, presenting collections, explaining a concept, celebrating an event, making contact with the end consumer.

ZOOMING STRAIGHT towards fixed goals:  customer publishing

PRINTING

The creation of targeted products, press conferences, packaging, logistics and distribution. The best value on the market, with a remarkable quality-price ratio. A team of experts accompanies the client in every step of the production process – in the selection of materials for small or large-scale publishing, and national or international distribution (also for supplements to Network titles).

ZOOMING STRAIGHT towards fixed goals:  customer publishing

Estetica Estetica organises and manages photo shoots and videos, with a professional team who are totally up-to-date on the latest news in images, photography, make-up and styling. Models in these shoots come from the best international agencies.

ZOOMING STRAIGHT towards fixed goals:  customer publishing

Trends, Video & Photoshoots

www.esteticamagazine.co.uk

PUBLIMATIC s.r.l. Corso Cairoli, 16

10123 Torino (Italy) Tel. +39 011 83921113

Fax +39 011 8171188 info@publimatic.it

ESTETICA UK 4 Bloomsbury Sq.

London WC1A 2RP Tel. and Fax: +44 20 7430 2904

estetica.uk@lineone.net www.esteticamagazine.co.uk