publishing studies ma talk ucl sept 2011
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UCL
September 2011
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Key stats and facts
• 11,600 businesses
• 88% <10 employees
• 97% <50 employees
• Largest Creative Media sector in Scotland, England & London
Number of Publishing Companies by Nation
Wales, 300, 3%
Scotland, 600, 5%
Northern Ireland, 150, 1%
England, 10500, 91%
Wales
Scotland
Northern Ireland
England
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
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Regional distribution of Publishing employers
London, 3180, 27%
East, 1240, 11%
West Midlands, 670, 6%
South East, 2220, 19%
South West, 1090, 9%
Wales, 320, 3%
Scotland, 580, 5%
Northern Ireland, 155, 1%
North East, 180, 2%
Yorkshire & Humber, 555, 5%
North West, 810, 7%
East Midlands, 580, 5%
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
Number of companies
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Number of employees in Publishing
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
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Publishing Demographics
Diversity & Equality of Publishing Workforce
0
5
10
15
20
25
30
35
40
45
50
% Female % BAME % Disability
2007
2010
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
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Age of the workforcePublishing Workforce Age
Aged 16-249%
Aged 25-3424%
Aged 35-4939%
Aged 50+28%
Aged 16-24
Aged 25-34
Aged 35-49
Aged 50+
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
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Qualification levels
Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
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Percentage freelance
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Pub Quiz… (see what I did there?)
1. Who won the Man Booker Prize for fiction last year?
2. Name as many e-book readers as you can
3. Which iBook was given away free with every iPad when it launched?
4. What do SEO and SEM stand for?
5. What is ABC?
6. Name the top Women’s Weekly magazine by number of copies sold in July-Dec 2010?
7. What does DRM stand for?
8. Name three academic journal publishing companies
9. What do Thomson Reuters and Press Association have in common?
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The story so far…
• Increased number of companies• Predominantly London, South East, East • Small number of large employers with large workforces • Large number of SMEs• Shrinking workforce • More managers & senior officials• Ageing workforce: increase in 35+ age groups• Freelance workforce• Decrease in diversity & gender equality of workforce• Increasing level of degree or equivalent education• Fewer vacancies but increasing level of harder to fill
vacancies
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Where do YOU want to work?
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Supply
Number of Publishing Studies Students in the UK
-500
0
500
1000
1500
2000
2500
1999
/200
0
2000
/200
1
2001
/200
2
2002
/200
3
2003
/200
4
2004
/200
5
2005
/200
6
2006
/200
7
2007
/200
8
2008
/200
9
Total HE students
FT UGs
FT PGs
PT UGs
PT PGs
Source: Higher Education Statistics Agency
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Demand(there’s more to life than editorial… and trade)
Vacancies:
13% had current vacancies36% of these hard to fill
Occupations that are hard to fill:
Distribution, sales and marketing – 63%Art and design – 28%Technical development – 26%Business management in particular for books (20%) Production for books (20%)
Source: Skillset (2010) Creative Media Employer Survey
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What skills do you need?
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Skills shortages – new entrants
1. Sales and marketing skills – 31%2. Creative talent – 21%3. Skills using software packages – 17%4. Multi-skilling – 16%5. = Leadership and management skills – 13% = Finance – 13%
Source: Skillset (2010) Creative Media Employer Survey
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28% of employers report skills gaps
Most commonly reported in occupations:
1. Distribution, sales and marketing – 24%2. Business management – 24%3. Strategic management – 19%4. Art and design – 17%5. Production – 16% 6. Editorial, journalism and sport – 14%
(newspapers – 59%, journals & periodicals – 23%)
Skills gaps in existing workforce
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Skills gaps in existing workforce
Sales and marketing 64%
Technical skills (inc. computer programming, usage and web/internet design/development)
50%
Software packages (inc. Photoshop, Avid, Final Cut Pro etc)
46%
Business skills (inc. specific mention of entrepreneurial skills 17%)
38%
Leadership and management 36%
28% of employers report skills gaps
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Future skills gaps
Potential Future Skills Gaps
0%5%
10%15%20%25%30%35%40%
Broad skills areas
% e
mp
loye
rs w
ho
id
enti
fied
th
em
Source: Skillset (2010) Creative Media Employer Survey
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‘Digital’ skills
• Ability to meet industry standards requirements• Maximising opportunities for e-publishing• Innovative, creative marketing using technology• Understanding impact of change on IP rights• Computer programming• Usage and data analysis• Web/internet design and development• Specific software skills
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Internships and work placements
19% offered Graduate Internships50% offered work placements or experience
74% organised via personal contacts49% through schools40% through universities
35% of workforce have done unpaid work
Skillset work placement guidelineshttp://www.skillset.org/companies/your_staff/placements/article_7670_1.asp
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Top tips
1. Professional profile (LinkedIn etc)
2. Network, network, network
3. Continuing professional development
4. Keep up-to-date, read widely
5. Conferences & events
6. Social media
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How can Skillset help you?
Information on the publishing industryhttp://www.skillset.org/publishing/
Publishing careers informationhttp://www.skillset.org/publishing/careers/
Free careers helpline http://www.skillset.org/careers/
Skillset course searchhttp://courses.skillset.org/
Skillset work placement guidelineshttp://www.skillset.org/companies/your_staff/placements/article_7670_1.asp
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Keep in touch
Suzanne Kavanagh
www.skillset.org/publishing
www.blog.skillset.org
@sashers