publishing technology presentation to international publishers forum

innovation. quality. service

“Enabling clients to realize the full potential of their content and increase efficiency throughout their enterprise.”

Beijing 2011 International Publishing Forum

Where is publishing going?

August, 2011

Our 400+ customers are very diverse


Association for Vascular Access

400m Harry Potter book orders


The first period of seismic change in centuries


Bi Sheng

Wang Zhen

Johannes Gutenberg

Cha

nge

Time

Tim Berners-Lee

Amazon, Yahoo, Microsoft

Google, Baidu, Apple

1045 -1460 1995 – 2011

Opportunity - Reasons to be cheerful


Con

tent

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Book readers Rea

ding

mor

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Rea

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Demand is increasingAlmost 40% of those who prefer to read e-books on dedicated e-readers such as the Kindle or NOOK report that they are increasing their purchases of e-books while only 25-27% of those consumers are reducing their purchases of hardcover and paperback books.

“Consumer Attitudes Toward E-Book Reading: VOLUME TWO (Report 1 of 4)”. BISG

Three Key Challenges The Demand Chain is Getting Demanding

Internet retail transformation

E-tailing the E-content

New challenges for Publishers

The Container is Getting Complicated

Fragmented and de-constructed content

E-books are not Books

Devices

The World is Getting Smaller

Globalization & Territoriality

New Competitive Entrants


It is not about which devicethey all matter


Millions

Billions

ManyBillions

Usage and preferred content will vary according to device

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http://images.google.co.uk/imgres?imgurl=http://www.daffodilweb.com/demo/plaimar/images/mini-Laptop-Sony-Vaio-Vgn.jpg&imgrefurl=http://www.daffodilweb.com/demo/plaimar/&usg=__UEf2px-9LdpmoVJ22dQA40MEfkg=&h=447&w=551&sz=34&hl=en&start=1&itbs=1&tbnid=ZGw55_T9paEN1M:&tbnh=108&tbnw=133&prev=/images?q=laptop&hl=en&tbo=1&gbv=2&tbs=isch:1


http://reiciello.files.wordpress.com/2008/04/evesham-technology-solar-vs-desktop-pc.jpg

http://images.google.co.uk/imgres?imgurl=http://www.students.sgul.ac.uk/images/Mobile%20phone.gif&imgrefurl=http://www.students.sgul.ac.uk/faqs&usg=__1GbIBwGBe8u78qJmhDwb8NTmUnk=&h=375&w=375&sz=25&hl=en&start=2&itbs=1&tbnid=H4Nuf1JmGXk74M:&tbnh=122&tbnw=122&prev=/images?q=mobile+phone&hl=en&tbo=1&gbv=2&tbs=isch:1


http://images.google.co.uk/imgres?imgurl=http://blog.taragana.com/wp-content/uploads/2009/05/samsung-pixon-mobile-phone.jpg&imgrefurl=http://blog.taragana.com/index.php/category/gadgets/page/3/&usg=__IsxN2xndwTbC-A_4IKett5i9TxE=&h=406&w=598&sz=53&hl=en&start=18&itbs=1&tbnid=CU9pF1AEqwaaWM:&tbnh=92&tbnw=135&prev=/images?q=mobile+phone&hl=en&tbo=1&gbv=2&tbs=isch:1



Changes emphasise need for Business Creativity


What, Who, How and how fast?


Chapter 2: Values

If the guiding philosophy behind the traditional system of social insurance could be described as "We're all in it together," the philosophy behind Bush's Ownership Society seems to be, "You're on your own."

Chapter 5: Opportunity

Chapter 7: Race

The Administration argues that the stock market can provide individuals a better return on investment, .... But individual investment decisions will always produce winners and losers. What would the Ownership Society do with the losers?

That doesn't mean we shouldn't encourage individuals to pursue higher-risk, higher-return investment strategies. They should. It just means that they should do so with savings other than those put into Social Security.

What are we selling?

Who to?

How?Speed of demand change





Focus of publishers needs to changeCreative awareness of consumption opportunities

Understanding your content

The flexibility of your content

Being able to collect, group and model your customers & consumers

Broadening your audience interaction to include the consumers

Modelling content & business rules to create a product being requested by the consumers

Speed of delivery of product and low cost experimentation that allows you to be wrong sometimes


What does Publishing Technology do?

Online Solutions

Online research portal

Online publishing platform

Digital asset exploitation

Sales & Marketing

Research services

Marketing services

Sales representation and content sales

Customer Service & Fulfilment

Software to manage the publishing enterprise

Supply chain and fulfilment applications

EnterpriseApplications


http://www.ingentaconnect.com/

Publisher Services Worldwide

Cambridge

Somerset

São Paulo Sydney

OxfordBath Paris

New Delhi

© 2011 Publishing Technology plc

Publishing Technology Services for Publishers - Office Locations v08 June 2011 Build Variant

Beijing


Thank you
