publizitatearen generoa
DESCRIPTION
Dokumentu honetan publizitate-generoaren gaineko zehaztasunak aurkituko dituzu. Huheziko IKO graduko materiala da.TRANSCRIPT
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+PUBLIZITATE GENEROA
Gordillo, I. (2009). Manual de narrativa televisiva. Madrid: Síntesis.
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OHIKO FORMATUAK
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Spot-a
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BESTE FORMATO BATZUK
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Tele-denda saioak
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Mikro-espazioak
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Babesak
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Barne publizitatea
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Kanpo publizitatea
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Publizitate inbasiboa
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+SPOT-A
EZAUGARRI NARRATIBOAK
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+SPOT-FORMATUAK
EDUKIAREN ARABERA
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+SPOT-FORMATUAK
EGITURA NARRATIBOAREN ARABERA
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+SPOT-FORMATUAK
ENUNTZIAZIOAREN ARABERA
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Diskurtsoa OFF-eko ahotsak darama
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Ez dago off ahotsik
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Aurreko bien nahasketa
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+SPOT-FORMATUAK
ESTRATEGIAREN ARABERA
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Erreferentziala edo deskriptiboa
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Mito sortzailea
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Publizitateak edaten du beste narratiba batzuetatik
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