pubu2011 kindle

12
Amazon Success Stories May 22, 2011, New York City Danny O. Snow Society for New Communications Research www.sncr.org [email protected]

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Session 202

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Page 1: Pubu2011 kindle

Amazon Success StoriesMay 22, 2011, New York City

Danny O. SnowSociety for New Communications [email protected]

Page 2: Pubu2011 kindle

Amazon Success Stories

Thanks to IBPA, Amazon and SNCR!No need to take notes.Ring tones will be confiscated.About SNCR...About IBPA…

Page 3: Pubu2011 kindle

Amazon Success Stories

#1: Kindle as Cataylst

Page 4: Pubu2011 kindle

Amazon Success Stories

First published in paperback

Kindle initially $1.99

Price dropped to 99 cents

Page 5: Pubu2011 kindle

Amazon Success Stories

“Faking It” +

Sequel =

52,000+ sales

Source: Charlotte Observer,

5 May 2011

Page 6: Pubu2011 kindle

Amazon Success Stories

Aside on Kindle Pricing:

0 to $2.98 = 35%

$2.99 up = 70%

Page 7: Pubu2011 kindle

Amazon Success Stories

#2: e-Books sell tree-Books?

Page 8: Pubu2011 kindle

Amazon Success Stories

First published in paperback, $12.99

Kindle $6.99

4 May 2011:# 17 in Baseball History

Page 9: Pubu2011 kindle

Amazon Success Stories

Kindle $6.99

Paperback 10% discount

Bundle $17.99

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Amazon Success Stories

2009 Retail >

$40 M

2010 Retail >

$80 M

2011 Retail >

$500 M ???

Page 12: Pubu2011 kindle

Questions?

Summary: http://www.UnlimitedPublishing.com/kindle

Facebook Updates: Search “The Self-Publishing Boom”