pukka headwear: media kit

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Media Kit


Welcome

Table of ContentsCompany History........................................................................................................................................................... 3,4Pukka News.................................................................................................................................................................... 5 LPGA Girls Visit Pukka Headwear Headquarters.................................................................................................5 Launch of Callaway by Pukka Custom Headwear Program.................................................................................6 Like Father, Like Son.........................................................................................................................................7,8 Pukka Authentics to Sponsar OCSL...................................................................................................................8,9 Making Pukka Headway......................................................................................................................................9,10 Pukka Faq’s...................................................................................................................................................................11 Pukka Standards...........................................................................................................................................................12

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Our Divisions

Pukka GolfKnowing we could offer something unique to the every exxpanding golf market, we developed a premium brand of golf headwear. With capabilities unparalelled to our competition, Pukka has defined the future of custom headwear.

Pukka TeamIn 2005 Pukka expanded by launching a Team sports division to serve high school sports teams. Today our custom headwear continues to evolve as the industry’s most sought-after custom team cap. As of 2009 Pukka is the official headwear sponsor of the Ohio High School Baseball Coaches Association and Ohio High School Football Coaches Association. Pukka Headwear is distributed through authorized repre-sentatives and team dealers.

Pukka CollegeIn 2007 Pukka launched its College division. Today, Pukka caps can be found on the shelves of many of the nation’s Top 25 college and university bookstores. Our ability to offer multiple color ways within low minimums makes the program attractive to all colleges and universities, large or small. Pukka Headwear is distributed through authorized representatives. Wherever you find Pukka caps, you can depend on us to be ahead of the curve because our fashion knowledge is fueled by the Pukka vision: Be Original.™

Pukka AuthenticsPukka Authentics is currently under construction

Truly UniqueIt’s more than just a name! Pukka stands for “original, first class, quality,” and that meaning embodies ev-ery cap that we produce. If you’ve ever worn a Pukka cap, you know the feeling of headwear perfection.

Setting the StandardPukka’s custom headwear program features 30-day turn times; no shipping costs, set-up charges, or digi-tizing fees; unparalleled embroidery quality and graphic capabilities; complete customization and capacity for quick-turn orders, tournament programs, and total headwear solutions for golf retail shops, team deal-ers and college book stores.

You build it. We built it.Only with Pukka can you Build-A-Cap from scratch by choosing from our menu and styling op-tions, or simply select from the pre-built cap collections that highlight leading headwear trends in the marketplace.

For more information visit Pukka at www.facebook.com/pukkaheadwear

and www.twitter.com/pukkaheadwear.com

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Company History

It began in 1992, when father and son team, Kent and Shawn Rogers, founded Rog-ers Sports Management Group, Inc., doing business as Factory Direct International (FDI). In partnership with a cut and sew factory abroad, they spe-cialized in designing and manu-facturing custom bags for big box and specialty brands pri-marily in the bag category. The types of bags included camera, computer bowling, racquet bag, fashion duffels, backpacks and totes as well as several other styles. They continued network-ing and sales positioned the company to expand accessory product offerings to include headwear (baseball caps & cold weather knits), jewelry and other miscellaneous cut and

Our StoryFeaturing Shawn and Kent Rogers

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new-product development, excellent pricing, and prompt delivery. FDI manifested solid roots in the fashion, lifestyle, action sports, golf, corporate, colle-giate and team dealer markets by revamping and re-defining how custom headwear is de-signed, manufactured, imported and distributed. With continued desire to expand, we researched several channels and business models where our product categories and production capabilities would be practical and could be applied. In doing so, we found an op-portunity where the production model could fill a gap. This opportunity allowed us to build truly custom headwear from scratch per order at the factory level in low minimums,

sew products including fabric belts, wallets and more. Doing business as FDI, we quickly expanded design, production, merchandising and sales staff to occupy headquar-ters in Findlay, Ohio; the ever-expanding office and showroom in Irvine, California; the design studio in Providence, Rhode Island; and the production and quality control office in Shanghai, China. FDI is an accessories de-veloper and manufacturer, producing private branded label programs to some of the most recognizable wholesale and retail consumer brands. Their success in working with these brands is affirmed by having

providing an improved mer-chandising strategy for Pro-Shops and Green Grass Retail-ers for their custom club logoed headwear. We named this business model Pukka, a word that, at the time, was located from Dic-tionary.com’s word of the day. Pukka comes from the Hindi language and means “genuine, authentic, superior, first class”. In 2005, Pukka expanded by launching a Team sports divi-sion to serve high school sports teams. Today, our custom head-wear continues to evolve as the industry’s most sought-after custom team cap. As of 2009, Pukka is the official headwear sponsor of the Ohio High School Baseball Coaches Association and Ohio

High School Football Coaches Association. Upon becoming reputable as one of the top three headwear suppliers in the golf industry, we learned the Pukka Model made sense in the Team Sport-ing Goods Market where we now supply high school teams (foot-ball, baseball, softball, basket-ball, etc.) with custom headwear through a network of more than 800 team dealers across the country. Based on years of transition and success, Pukka Headwear has reached a realm above and beyond “original, first-class, qual-ity.” Beyond building the best quality caps, our successful program has been devised as a ‘business to business’ electronic

Business Begins!

1992

Birth of Pukka

2003Our Story

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Pukka Customization

• Custom Appliques

• Woven Labels

• Custom Sweatband Taping

• Private Labels

• Color Combos

• Contrast Stitching

• Graphic and Logo Placements

• 48 Piece Minimum per Style

format for communication with a manufacturing facility to bridge the language and cultural barriers traditionally found in complete vertical overseas production. On August 17, 2011 Pukka announced its partnership and license agreement with Callaway Golf Company. As the official licensee of Callaway custom headwear, Pukka has unveiled Callaway by Pukka Custom Headwear collection, featuring 18 new styles that allow Callaway customers to customize headwear using color, trim options, and co-branded logo opportunities. Together, Pukka and Callaway are providing golfers with the highest quality headwear. A leader in headwear fashion and trends, Pukka delivers keen attention to design, comfort and performanc-es. Recently, Pukka launched a new addition called Pukka Authentics, a division focusing spe-cifically on the action sports and lifestyle market-place, where they sell to surf, skate, street and general lifestyle retail shops. Coming up is FDI’s 20th Anniversary; celebrat-

ing years of experience we used to establish a niche in the industry. Over 80 years of collective experience in sales, sales management, licensing, marketing, and brand management, we have established a strong sales and marketing division in the licensed accessories and ap-parel industry. This combined with our logistics, ad-ministration divisions, full staff of merchandisers and account managers; we ensure first-class customer service and reliable delivery.

The company takes pride in proving to be the accessory and headwear supplier of choice to retail and wholesale brands and labels nationally and globally.

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Pukka News

LPGA Women Visit Pukka Headwear Headquarters

On Nov. 1, Pukka Headwear, designer and manufacturer of premium golf headwear, received a special visit from the brains beneath their caps.

The Ladies Professional Golf Association (LPGA) prospective professionals, Nicole Hage, Nicole Smith, Victoria Elizabeth, Lani Robles, Kathleen Ekey and Brittany Johnston and LPGA professional, Mallory Blackwelder herself, joined the design team at Pukka Headquarters to create their own hats for the upcoming season.

Several years in development, Pukka Headwear has given golf pro shops and resorts the opportunity to add their club logo to

a pre-designed hat style and co-brand it with various looks. Capabilities also offer menu options allowing com-plete build-it-from-scratch customization. Shops can also choose from an extensive color palette and customize panels or trim accents to match any club logo, creating multiple color combinations within one style.

This time, they let the pros come backstage to create their own. “The visit from the LPGA group was pivotal to the momentum of the brand…the difference between ‘doing what we do’ versus being backed by actual professionals tell everything about our maturity,” said CEO of Pukka Headwear, Shawn Rogers. “Our model hasn’t changed, but we have finally broken the ice, so to speak, to the point that the professionals now comprehend what is going on behind the curtain… once that happens organi-cally, it’s all over; the flood gates have opened.” According to the girls, the visit proved to be a working success.

“I had an awesome day with Pukka Headwear!” said golf professional, Mallory Blackwelder. “I had a great time designing my hats for next sea-son… I didn’t realize how many different options you can do with hats… With Pukka, you can truly BeOriginal!”

The group enjoyed some interactive activities while in Findlay, including a group photo-shoot at Pukka, playing the legendary, Pukka Pong and of course an opportunity to design their own golf hats, to be worn and seen by all on and off the course.

“We sincerely feel the tide change and are preparing for things to take off… the girls are part of the tipping point which we have been waiting for, and it is actually a pleasant start in regard to many things to come,” said Rogers.

About The LPGAThe Ladies Professional Golf Association is one of the longest-running women’s professional sports associations in the world. Founded in 1950, the organization has grown from its roots as a playing tour into a non-profit organization involved in every facet of golf. The LPGA Tour and the LPGA Teaching & Club Professionals (T&CP) comprise the backbone of what has become the premier women’s professional sports organization in the world today. The LPGA maintains a strong focus on charity through: its tournaments; its grassroots junior and women’s programs; its affiliation with Susan G. Komen For The Cure; and the formation of The LPGA Foundation. The LPGA is under the guidance of Commissioner Michael Whan and is headquartered in Daytona Beach, Fla. For more information, visit www.LPGA.com.

For more information visit Pukka at www.facebook.com/pukkaheadwear

and www.twitter.com/pukkahead-wear.com

Click to View Slideshow

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Findlay, Ohio (August 17, 2011) – Pukka, designer and manufacturer of premium golf headwear, today an-nounces its partnership and license agreement with Callaway Golf Company (NYSE: ELY). As the official licensee of Callaway custom headwear, Pukka has unveiled Callaway by Pukka Custom Headwear Collec-tion, featuring 18 new styles that allow Callaway customers to customize headwear using color, trim options, and co-branded logo opportunities. Several years in development, the Callaway by Pukka Custom Program was established separately from the standard Pukka Pure-Custom Model, with emphasis on driving the Callaway Brand via club logo and color customization capabilities made available for Green Grass locations. Retail shops have the opportuni-ty to add their club logo to a pre-designed hat style and co-brand it with various Callaway looks. Shops can also choose from an extensive color palette and customize panels or trim accents to match any club logo, creating multiple color combinations within one style. Together Pukka and Callaway are providing golfers with the highest quality headwear. A leader in headwear fashion and trends, Pukka delivers keen attention to design, comfort and performance. “Callaway’s desire to offer innovative and continually improving product function and quality to their Custom-ers coupled with Pukka’s objective to align its proprietary production model and leading design capabilities with a powerful Consumer Golf Brand, created the perfect collaborative opportunity.” – says Pukka’s Presi-dent, Tate Miller.

“We are very pleased to offer our retail partners this innovative program and a premium collection of cus-tomizable headwear,” said Sjoerd Hanselaar, Director, Global Accessories, Callaway Golf. Callaway’s com-mitment to quality and performance align nicely with Pukka’s exceptional capabilities in customization and production.” For more information about the Callaway by Pukka Custom Headwear Collection, contact your local Calla-way sales representative or visit www.callawaybypukka.com. Pukka® Headwear is a designer, manufacturer and marketer of premium custom headwear products in the Golf, Collegiate and Team markets. Pukka stands for “original, first class, quality,” which is displayed by unrivaled fit, superior materials and fashion-forward design. For more information, please visit www.pukkaheadwear.com or call 1-877-345-5110 for more information.

About Callaway Golf CompanyThrough an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information on Callaway Golf’s complete lineup of equip-ment, footwear and accessories, please visit www.callawaygolf.com.

Pukka Headwear Announces Launch of Callaway by Pukka

PG 6


Pukka News

Like Father, Like Son

EO of Pukka Headwear, Shawn Rogers, had unusual childhood dreams.

Other kids may have dreamt to be a teacher, an artist, a firefighter or a superhero, but Rog-ers planned to conquer it all… with his trusty side-kick, Dad. At a very early age, Rogers attempted tak-ing flight in the business realm, hoping to take risks and one day, be “the boss,” along with a certain someone, who already knew quite well how to be one. “I was influenced at a very early age—around the age of two or three years old, watching my father leave in the morn-ing with his briefcase and overcoat, getting in his company car and watch-ing him drive away to go to work at a company called Procter and Gam-ble,” said Rogers. Surrounded by a busi-ness oriented family, it wasn’t a surprise when, at the age of twelve, some-thing about those days really clicked in his brain.

A Shawn and Kent Rogers Rogers wanted to be part of that family trend. “During junior high and high school, I would come home constantly asking my dad to start a business,” he said. “I would go to the library and look at the back of magazines, bugging my dad about the little ads for start up businesses.” Looking back, Rogers remembered how naïve he was about starting a busi-ness. “I didn’t under-stand the value of money, time or the

fact that my dad had a job and a family,” he said. “I thought, why can’t we start a business overnight?” After many years of persistence and being pushed aside so many times like any father to his young boy, Rogers finally sought his chance. “One day, when I was about the age of 19 or 20, my dad met someone local, and they had a product, he told me about it, and I became very interested,” Rogers

said. “I said, I’m going to meet this guy, I’m going to do this no mat-ter what… and my dad said, ‘Hold on, I’m going with you’.” Roger’s dreams were just a self-inflating seat cushion away from destiny. In going to tradeshows with this cut and sow product, pretty instantly, the team was approached by a like-pair who led them to produce in China. As the saying goes, just so happened it was, they were in the right place, at the right time, and Shawn and Kent Rogers went to work as partners later establishing a company called Factory Direct International, FDI, later launching a division be-neath FDI, called Pukka Headwear. “It surprised me that not only did he want to start a business, but he always talked about us starting a business together,” said father, Kent Rogers. “It felt good that a son of mine actually wanted to work with me… at the age of 47 most people don’t change jobs and start out with something new.”

That something new changed history, and gave birth to what is now a very unique proprietary produc-tion model used in a business done coast to coast. “The partnership was awesome, I say was, because my dad has retired now,” said Rogers. “But for al-most a 20 year period, our relationship was very father and son— you hear a lot of those stories where father and son don’t neces-sarily get along… my father and I had a very unique dynamic, because we started to-gether, learned togeth-er; so the partnership was actually fun.”Rogers can only count on one hand, maybe two, the times the two

Company HistoryVideo Embedded Here

Kent Rogers (L) Shawn Rogers

For more information visit us atwww.pukkaheadwear.com

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Rogers can only count on one hand, the times the two of them ever fought, and today, he feels very blessed to have come so far, with a family member he loves dearly. He cherishes his staff just the same. “My staff is the brand, the brand is the staff, there’s no question about it,” he said. The pas-sion behind the brand is immense, and once in a while, when a friend gets to come in, and I’ll say, kind of ‘peak’ behind our curtain, they see the passion.” Rogers can remember a time when even the FedEx driver would come in and say, ‘Whoa, this place has passion, everybody here is happy, everyone’s having fun.’ “That right there transcends through the brand, and there is definitely something to say for that,” he said. “For me, what I love most about what I do, is the pride in the brand and in the staff, both are the same.” As he put a stamp on history, Rogers grew and changed. But there is one thing he knows will stay the same forever: The only direction he sees his dreams going—up. “The cool thing about this business is, we never stop growing,” he said. “We haven’t stopped growing one single year since the day we started; it’s been all positive.”

Like Father, Like SonCONTINUED FROM PAGE 8

Pukka Authentics to Sponsar OCSL Pukka Headwear, designer and manufacturer of premium golf headwear, has hit the pavement, skating into the hearts of kids in the Orange

County Skateboarding League (OCSL) this season. OCSL was designed to give kids and teens a real chance to call skateboarding a sport; now Pukka’s newest division, Authentics, is giving them a chance to wear it proud.

In doing this, kids from each team have a chance to design Pukka hats of their own, and sell them to family and friends. Founded by Katrina Foley, former Costa Mesa City Councilwoman, OCSL is a non-profit organization invented to give kids in local and middle schools access to non-traditional sports, and a chance to compete against each other in skateboarding as they would in a sport like basketball, baseball or football. Having had support from the beginning, Volcom provided all the teams with shirts and let them practice in their private indoor skate park. They also have had support from Tony Hawk Foundation, Megaramp, Woodward West, Etnies, Blitz and many others. It’s a dream come true for Foley and for kids everywhere—a dream Pukka gets to be a part of. Embracing skills unparalleled to their competition, Pukka Authentics formed its partnership with OCSL to bring to the table creative ways to fundraise and the benefit of doing so.

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Pukka News

Pukka Authentics to Sponsar OCSLCONTINUED FROM PG 9

Making Pukka Headway With 2011 almost under their belts, Pukka Head-wear continues making leaps; head first, into bigger, fresher waters. According to CEO of Pukka Headwear, that’s exactly what’s waiting for them around the corner of a new year. “We have a cool opportunity right now, because of the position we’ve put ourselves in and the part-nership with Callaway,” said Rogers. “In The PGA Show 2012, we’re going to be parked right next to Callaway, so parking next to them means worldwide brand name recognition—here we are, a true part-ner.” Pukka will be integrating with them; they will have their staff in their booth. They will be designing and merchandising in Callaway’s booth and they in their own. Pukka and Callaway will be working hand in hand. Some of what the industry looks forward to is the sense of humor the company brings to the table each year. “Of course, at the Show we will be having our traditional parties,” Rogers said. “This will be the third year we have our traditional ‘Pukka Pong’.” However, Rogers said, this year will be different. CONTINUED ON PG 11

Pukka and OCSL meet and greet each other before designing their hats

In support to reach each team’s goal of raising $500 this season, Authentics pledged to sponsor OSCL by giving away free hats for the kids to sell for $20 apiece. “At first, we told the kids our goal was for them to sell five or six of our hats,” said CEO of Pukka Headwear, Shawn Rogers. “But when the kids saw the hats, they thought they were so cool, they said they could sell way more than that—we bumped it up and gave them as many as they thought they could sell to family and friends.” Even if kids sell as low as five hats, there is potential to raise a minimum, $10,500, a great opportunity for OCSL. Authentics will potentially help this group raise their determined goal of $80k. “The headwear seems the easiest coupled with big potential for them,” said Rogers. “Another thing we want to accomplish is to have as many kids possible involved in the initial design side of the project and the actual tour of our facility to pull them in to that potential lifelong brand loyalty-- you can’t get any closer to us than this program.” So far, tentative plans include meeting with various teams, defining a mandatory team logo for each team hat, collecting team orders, and meeting the goal to have hats delivered by January 3rd. “We hope to actually sponsor some or all of the events by OCSL with our banner support as well as set up an actual interactive Pukka tent at the events,” said Rogers.

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“We look forward to having a new twist on the traditional Pukka Pong, where we’ll have seven or eight LPGA women who are going to come to the booth, and instead of playing the traditional game most know as Beer Pong, we’re going to “chip” into Pukka Pong,” he said. “That’s going to bring a lot more of a crowd and add a new dynamic to the game.” But the show isn’t just fun and games to Pukka. “In all seriousness, the way we’re go-ing into this show and into the future is, we’re focusing on social media quite a lot. I’ve said it for the past year, said Rogers. “But now the throttle is down and we’re going full tilt.” Full speed ahead, Pukka plans to leave its mark on 2011 and make a boom into the next year with a plan, which will zero in social media. “Thanks to some hard work from the internal staff, now twitter and Facebook are much easier to get to, you don’t have to go to each individual place,” said Rog-ers. “Our plan is to keep making it easier, for those who aren’t as knowledgeable in the area of social media…we’re re-ally going to zero in on that aspect of the business.”

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Pukka Headwear’s booth at the PGA Tradshow 2011

Pukka® Headwear is a designer, manufacturer and marketer of premium custom headwear products in the Golf, Collegiate and

Team markets. Pukka stands for “original, first class, quality,” which is displayed by unrivaled fit, superior materials and

fashion-forward design. For more information, please visit www.pukkaheadwear.com or call 1-877-345-5110 for more information.

For more information,visit Pukka at

www.facebook.com/pukkaheadwear and www.twitter.com/pukkaheadwear.com

Pukka Headwear’s booth at the PGA Tradshow 2011

PG 10


1. Free Shipping on all orders!

2. Embroidery costs are included in the price of each hat style. No additional charges for line(s) of text, color, number of stitches per logo, custom or stock logos. We like it simple, don’t you?

3. Embroider anywhere you want ANYWHERE. We build the hats from scratch, so it is up to you.

4. Flat brims are available on all hat styles - no additional charges apply.

5. Minimum order: 24 or 48 units dependent on style.

6. Youth hats - available in 12-piece minimums per color.

7. We turn artwork in 2-3 business days. Artwork must be completed and approved prior to 30-day pro-duction.

8. Looking for a moisture management fabric? Try Pukka Performance Mesh (PPM).

9. We are the most innovative cap company the market has to offer.

10. Are knits available? Yes, we offer knits as a cuffed or uncuffed style.

Pukka Faq's

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Pukka Standards

CODE OF CONDUCTCompliance with Laws and Workplace RegulationsFacilities will comply with laws and regulations in all locations where they conduct business.

Prohibition of Forced LaborFacilities will not use involuntary or forced labor.

Prohibition of Child LaborFacilities will not hire any employee under the age of 14 or under the mini-mum age established by law for employment, whichever is greater, or any employee whose employment would interfere with compulsory schooling.

Prohibition of Harassment or AbuseFacilities will provide a work environment free of supervisory or co-worker harassment or abuse, and free of corporal punishment in any form.

Compensation and BenefitsFacilities will pay at least the minimum total compensation required by local law, including all mandated wages, allowances & benefits.

Hours of WorkHours worked each day, and days worked each week, shall not exceed the limitations of the country’s law. Facilities will provide at least one day off in every seven-day period, except as required to meet urgent busi-ness needs.

Prohibition of DiscriminationFacilities will employ, pay, promote, and terminate workers on the basis of their ability to do the job, rather than on the basis of personal characteristics or beliefs.

Health and SafetyFacilities will provide a safe and healthy work environment. Where residential housing is provided for work-ers, facilities will provide safe and healthy housing.

Freedom of Association and Collective BargainingFacilities will recognize and respect the right of employees to exercise their lawful rights of free association and collective bargaining.

EnvironmentFacilities will comply with environmental rules, regulations and standards applicable to their operations, and will observe environmentally conscious practices in all locations where they operate.

Customs ComplianceFacilities will comply with applicable customs laws, and in particular, will establish and maintain programs to comply with customs laws regarding illegal transshipment of finished products.

SecurityFacilities will maintain facility security procedures to guard against the introduction of non-manifested cargo into outbound shipments (i.e. drugs, explosives biohazards and/or other contraband).

Production Video to be Embedded Here

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