pulse polio immunization campaign
TRANSCRIPT
Pulse Polio Immunization Campaign
Abhishek AlladiNitish Moningi
Sourabh MayabhatteShanmukha Akinapelli
Shivam ShrivasShrey Sood
Following the global polio eradication initiative of WHO in 1988, the Indian government launched the pulse polio immunization (PPI) programme in 1995.
Under this programme all children under 5 years are to be administered 2 doses of OPV in December and January, until polio is eradicated
6.5 lac polio booths 125 Million kids were administered on each immunization
day
INTRODUCTION
• Not a single child should miss the immunization and leaves any chance to Polio occurrence.
• Cases of Acute Flaccid Parasis (AFP) be reported completely in time and Stool specimens collected within 14 days and Outbreak Response Immunization (ORI) conducted as early as possible.
Key Objectives
The size of the campaign (6.5 lakh polio booths; 125 million children to be Administered on each immunization day; IEC, cold chain and vaccine management)
Funding Political commitment Weak infrastructure Lack of health services The attitudinal diversity (diverse religious, socioeconomic and
cultural background) Management of Human Resources (Doctors, Nurses, Health,
Anganawadi Workers, School Teachers and Students, Volunteers, NGOs)
Challenges faced by Indian Government
• Ministry of Health and Family Welfare, Government of India (MOHFW)• World Health Organization (WHO)• United Nations Children’s Fund(UNICEF)• Rotary Club
Key Architects
• Immunizing every child below 1 year with at least 3 doses of OPV.
• National Immunization Days during which every child below 5 years
gets 2 additional doses of OPV on 2 days separated by 4 to 6 weeks.
• Surveillance of AFP to identify all reservoirs of wild poliovirus
transmission.
• Extensive house-to-house immunization mopping -up campaigns in
the final stages where wild poliovirus transmission persists.
Strategies adopted
1Ad
4000Broadcasts
80% Target Market
120 Million People
2002-1ST tagline“do boondh zindagi ki”
2003-2ND tagline“Har baccha har bar”
2004-3RD tagline“Aapka baccha har bar”
2005-4TH tagline“jahan bhi jao,jahan bhi raho,polio ki khurak zaroor pilao”
2006-5TH tagline“You decide”
IMC Tools
• Broadcast Media• Print Media• Word of Mouth• Out of Home• Personal Service• Promotions
Broadcast Media
Out of Home
Print Media
Personal Services
In 2014, WHO declares India as polio free.India has made unprecedented progress…From 741 cases in 2009 42 in 2010And only 1 case in 2011Which was the last recorded case of polio in IndiaThe government of India finally achieved 100% eradication by 2012For a country ,which was still developingIt was a tough task to deal with such high populationIn a span of 17 years..Through various IMC tools, spread awareness across the nation And…
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140
500
1000
1500
2000
2500
INDIA IS
NOW POLIO FREE
1995
2014
Indian Government launches PPI
Last detected virus of Polio type 21998
1995
2001
Polio outbreak in UP and Bihar2002
Amitabh Bachchan roped in for promotion2002
Polio cases drastically reduce2003
Last detected virus of Polio type 32010
Last detected virus of Polio type 12011
Indian Government launches Intensified PPI
India is now Polio-free2014