Digital Marketing Plan

For PumaPresented By

David Makacha

MARKETING OBJECTIVES • To increase sales revenue

by10%

• To increase market share in Africa by 5%

• To make Puma appear in the top ten of Sportswear searches in Search engines

• To Increase brand awareness through social networks

BUDGET

Budget Reconciliation in US Dollar

Facebook Likes and Post Promotion                                    1 090

800

Google Ad words                                                                      180

000

Super sport Website Banner Ads                                             100

000

Google Banner Ads (Desktop and Mobile)                           10 100

000

Twitter Promos                                                                               

25 000

Pinterest Promos                                                                             

25 000

Your Tube Videos                                                                         1

800 000

Advertising Agency (180days x 5hrs/day x $250/hour)             250

000

Incidentals (Unexpected costs)                                            +    500

000        

TOTAL                                                                                     $14.

070. 800                  

TARGET CONSUMERS

• Status: Online shoppers of middle income

• Geographic: Germany, South Africa and USA

• Sex- Men and Women

• Ages 20-45

MEDIA STRATEGIES

Win puma sneakers, t-shirts, shorts or any product by simply liking our page. How easy is that?

Status update:

You want to look Smart this Winter? Then PUMA is ready for you.

Sponsored Posts

Sponsored

New Arrivals, Men’s sneakers. Hit like, buy now and don’t forget to share this post with your friends

FACEBOOK

Keywords are:o Puma shoeso Puma women o Sports wear o Men Sneakers o Puma Amazon

Puma Sports Equipment Puma offers the best Sporting RegaliaBuy Your Puma Sportswear Online http://www.shop.puma.com

Puma: Producing Sports wear for Winners Click here for our products

Banner Ads

MEDIA STRATEGIES CONTINUATION….

Content Marketing

Blogs

Search Engine

Optimization

• Write about puma products and sports

• Blog About Puma and its Products

• Optimize that content

Tweet Puma

Email About PUMA

Pin Puma

View Puma

EVALUATION: KEY PERFORMANCE INDICATORS

1) Sales Volume Increase, did it hit the target

2) Google Analytics- Measure traffic to the websites,

trace the origins and demographics (ROI).

3) Klout- to check the social networks influence

4) HootSuite to check for Facebook and Twitter

Results

5) Facebook Insights- number of people a message

reached and conversion through rate