Punch it Up with PicturesPresentations with Visual Power

Betha GutscheMichael Porter

Louise WhitakerTony Tallent

Punch it UP with Pictures

Presentations with Visual

POWer!

Betha Gutsche Michael Porter Louise Whitaker Tony Tallent

The power of image

Betha Design: TOP principles and elements

Michael

Practical punch-upsfor PowerPointLouise & Betha

Get the picture? Let the picture get you

Tony

POWer!

The

of Image

Do you know your PowerPoint rules?

7X7 Rule for PowerPoint

• The 7X7 rule is easy to remember• Use seven bullets per slide• Use seven or fewer words per bullet• In addition to the slide title• 32-point font is a readable size• Uses most of available space• Did you get all that?

No more than six words.

EVER.

(Seth Godin)

Avoid cognitive overload

Cognitive (over)load

Numbers charts graphs and words

Written words and text text text

Words words words

Spoken words and sounds and words

A slideumenttries to put toomuch informa-

tion on one slideor on a series of slides, thus tax-ing the cognitive limitations of

the human brain,not to mention

the capacity ofhuman vision to de-

cipher 12-point text from 20 feet or more

and to make all the ne-cessary mental calcu-lations and associat-ions before moving

on to the next slide.

handouts rock!

SLIDEUMENT

Image trumps text

Hubby’s New Puppy

• The perfect dog for us• Perfectly house-trained• About the size of a football• Metallic silver color• Barks only at loud noises• Runs on 4 AA batteries• We named him Sparky

Sparky

Reduce and simplify text

The Made To Stick Principles• Simple — find the core of any idea • Unexpected — grab people's attention by

surprising them • Concrete — make sure an idea can be grasped

and remembered later • Credibility — give an idea believability • Emotion — help people see the importance of

an idea • Stories — empower people to use an idea

through narrative

S U C C E SSIMPLE

UNEXPECTED

CONCRETE

CREDIBLE

EMOTION

STORIES

S

Embed text in image

Green Libraries

• More libraries going “green”• Using energy more efficiently• Generating less waste• Conserving water• Purchasing green products• Incorporating green features

into the design of new buildings

Libraries

go green

Reduce wasteConserve energyDesign greenBuy green

Text = image

Libraries Shine in Tough Economic Times

A slowing economy drives more people to use the library

Libraries

in tough economic times

Avoid chart-junk

Librarian v Search EngineOverall satisfaction with information provided

Source: Perceptions of Libraries and Information Resources, OCLC, 2005

Libr

aria

n

Sear

ch e

ngin

e48%60%

Integrate image and text

Inserting clip art images

• In the Clip Art task pane, enter a search term, for example: “balloon”

• Click Go• Scroll through the thumbnails of images

until you find one you like.• Click the image and it will appear

on the slide.• Move and resize the image

Ente

r sea

rch

term

4 steps to clip art

Click image

Scroll thumbnails

1

4

3

Image appears in slide

Click Go

2

Storyboard the low-tech way

Storyboard for this presentation

3-step process1.

brains

torm

2. chunk

3. Storyboard it