pune institute of business management(final presentation)
DESCRIPTION
TRANSCRIPT
PRESENTED BY-
MANISHKUMAR
PGDM-3
C24
PUNE INSTITUTE OF BUSINESS MANAGEMENT
KOUTONS TEXTILE
SECTOR DETAIL
IN WORLD ECONOMY- 6% of world trade . 8% of world trade in manufactured goods. .IN INDIAN ECONOMY- 14 per cent to industrial production.4 per cent to the country’s gross domestic
product (GDP).
GROWTH & DEGROWTH OBSERBED
Historical Growth-During pre-liberalization period was 8.09
percent. From 2007-2008 to 2011-12 average rate is
2.53 percent per annum .
Historical growth in Textile sector.
textileothers
Source: Calculated from ASI data
GROWTH&DEGROWTH OBSERVED
Projected Growth-Upcoming 5 year its GDP contribution is
expected grow from 4 percent to 8 percent.
2009-13 2013-180%1%2%3%4%5%6%7%8%
expected growth
Source: Calculated from ASI data
GROWTH DRIVERS
Consumer need and preferences.Brand conscious person.High and middle income groups.
TOP PLAYERS IN SECTOR
INDIAN COMPANIES-Page industriesArvindBombay rayon fashionRupa & co.Raymond
Source: Calculated from ASI data
REASONS FOR GROWTH OBSERVERD IN THE SECTOR.
People are becoming brand conscious. Fashion are changing rapidly.People have become more conscious about
their appreal.Huge competition.Growth in income.
Porter’s Five Forces Model
Source: Calculated from ASI data
COMPANY
INFORMATION
Mission and Vision
Mission- Its main focus is to manufacturing and distribution.
Vision- Its vision is to provide superior brand in affordable price.
History and Milestones
History- The company started its journey in 1990
when D P S Kohli and his brother-in-law B S Sawheny set up Charlie Jeans.
In 1998 the company launched the brand Koutons and in 2002 it launched its first exclusive Koutons brand outlet.
In the same year, the company changed its name to Koutons Retail India.
It has a network of more than 1420 outlets across India.
Continued……………………………………………….
Milestones-• “Most Admired Fashion Group” at Images
Fashion Awards 2008 held in Mumbai.• Honoured with “Brand of the Year Casual
Award” by Clothing Manufacturers Association.
• The prestigious “Chain Store of the Year” Award at the National Awards for the excellence in Apparel business organized by CMAI.
PROMOTERS OF COMPANY
The Company was incorporated with the main object inter alia to take over the existing partnership firm, M/s. Charlie Creations which had Mr. BS Sawhney and Ms. Amarjit Kaur as partners (the Firm), along with all its assets and liabilities.
Revenue of the company-32.6964 ( USD in Millions )
(source-http//www.shine.com)
Continued……………………………………………
Target Market- The focus market for our “Koutons” brand is the male population from 22 to 45 years of age, living in metros.
Continued ……………………………………………
Product/Services Profile- (Source-http://www.sebi.gov.in/dp/koutonsdraft.pdf)
ORGANISATION STRUCTURE
MARKETING STRATEGY OF COMPANY
Increase geographic penetration by spreading the network .
Enhancing manufacturing capacities.Target the growing segments.Strengthen the competitive position .Further improving our cost structure.Pursuing potential strategic acquisitions
to complement our existing brand portfolio.
4P’s of Marketing
Product- Lighted jeans. Latest fashion.Price- Affordable price –mainly high income
groups.Promotion- Advertisement- banners , pamphlets. Sponsors – functions in college.Place- Metro cities.
SWOT analysis
Strengths- In increasing level of R&D and innovation;End uses which is an asset;Better financial ratios;
Opportunity-quick growth in textile consumption per
capita worldwide and especially in China, India and Brazil.
Weaknesses: small and medium-sized companies with
limited capacity for investment; more difficult access to credit;lack of attractiveness of the textile industry
for young graduates;
Threats: scarcity of raw materials and increasing
prices; growing pressure on prices, particularly on
mature markets;increasing risk of copies;
THANK YOU