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Published by Gera Developments Pvt. Ltd.

JANUARY ‘14 - JUNE ‘14

The Gera Pune Residential Realty Report | Based on confidential primary research conducted for Gera Developments Pvt. Ltd. | Authorized Circulation Only 2

The impact of the overall economic slowdown has finally started showing up in residential real estate numbers over the last 6 months. The half yearly average price increase for projects under construction has been at the lowest in years at 2.2% for the period of January ‘14 to June ’14 (See Fig1). In addition to the rate of price increases having showed significant numbers of new supply have been launched at lower priced locations which have impacted the average prices in Pune. There is however a counter effect of increased loading and extra charges that has to an extent added to the price rise but does not show up in the normal analysis. See story in box “Increases below the line” on Page 4. The average price across the city is now just shy of Rs.5000 psf at Rs.4910 psf.

The average basket of homes has delivered a 41.29% increase in rates over the last 3

years where average prices in June 2011 were at Rs.3475 psf. The compounded average growth rate has been 12.25%. Investors who have purchased homes 3 years ago with mortgage rates at 10.5% and loan to value of 80% would have seen an equity return of 18.75% per annum, making real estate still an attractive investment especially when factoring in tax benefits and deducting entry load costs.

When assessing the overall gross stock (defined as projects under construction and ready projects with more than 5% unsold stock and more than 10 units), the rate of market expansion has also come down the last 12 months i.e. June ’13 to June ’14 saw the gross stock rise from 200,944 units to

245,674 units (an increase of 22%, the preceeding 12 months from June ’12 to June ’13 saw stock rising from 152,311 units to 200,944 units (an increase of 31.9%). It is however true that there is a reduction in new projects launched on account of the delay in obtaining environment clearances. The increased supply of 44730 units is sizeable and may have had an impact on the price rises seen over the last year.

At the same time, the increase in inventories has also contin-ued with unsold inventories at all time highs – the unsold inventory that was at 39238 units 24 months ago increased by 30.9% to 51363 units 12 months ago and currently stands

Figure 1. - SIX MONTHLY PRICE MOVEMENTS

66279, an increase of 29% over the past year (See Fig 2) . Based on the monthly absorption rates of each of these periods the time to sell out the unsold inventories has increased from 5.58 months in June 2012 to 6.47 months in June 2013 to 7.27 months in June 2014.

We decided to assess the market in terms of supply and unsold stock based on the category of housing. The catego-ries we have created are Budget, Value, Premium, Premium Plus & Luxury. The rates for June 2014 for these categories are indicated in the CATEGORY table ahead. We then

The Gera Pune Residential Realty Report | Based on confidential primary research conducted for Gera Developments Pvt. Ltd. | Authorized Circulation Only 3

applied a discount to the June 2014 prices based on the appreciation over the last 12 & 24 months to arrive at the pricing for these categories in June 2013 & June 2012. Fig 3 shows the unsold stock in % terms for each year for each pricing category.

The premium category (June ’14 pricing of 5000-6000 psf) has shown relatively stable sell out ratios over the past 24 months, hovering in the 23% range. The Premium Plus (June ’14 pricing of 6000-7500 psf) segment has a slight increase in the unsold stock from 23.4% unsold in June ’12 to 24.5% in June ’14. An increase of 1.1% (See Fig 3)

JUNE’14

4000

5000

6000

7500

7500

JULY’14

3613

4517

5420

6775

6775

JUNE’14

3190

3987

4785

5981

5981

HOUSING CATEGORIES

BUDGET - Rates less than

VALUE - rates above budget less than

PREMIUM - rates above value less than

PREMIUM PLUS - rates above premium less than

LUXURY - rates above

Figure 2. - OVERALL SUPPLY SITUATION

Figure 3. - UNSOLD STOCK % BY PRICE RANGE

The Gera Pune Residential Realty Report | Based on confidential primary research conducted for Gera Developments Pvt. Ltd. | Authorized Circulation Only 4

Changes are seen in the budget and value segment (under Rs.4000 psf and between Rs.4000 & Rs.5000 psf respectively). While the Budget segment has seen an increase in the unsold stock, the value segment has seen a reduction in the unsold stock.

The stress however, is greatest at the luxury end of the market. Here the prices are quoted in excess of Rs.7500 per sq. ft. The total unsold units has grown from 1629 homes in June 2012 to 2629 homes in June 13 – a jump of 1000 homes (showing a percentage increase of 61%), whereas the last 12 months has seen a jump to 4043 homes – a jump of 1414 homes (showing a percentage increase of 53%). Overall the 2 year increase in unsold inventories of luxury flats has risen from 20.9% up to 36.3%.

INCREASES BELOW THE LINE.To the casual observer, the increases in rates over the past few years may seem to be slowing down. Simultaneously, over the past few years, the rate of increase in luxury specifi-cations and amenities has only increased. Locations where Italian marble or home automa-tion would have been considered extravagant now have a number of projects offering higher better specifications and amenities. All these amenities result in higher costs for the developer but are provided in a hyper competitive market.

During the past few years, the city has been able to provide civic infrastructure to many locales where the infrastructure was lacking. In such cases, customers always get the better end of the bargain since homes are actually getting cheaper in real terms with lower rates of appreciation, adjusted for infrastructure, better specifications and amenities. The reality though is that this is only part of the story.

On the face of it, there seems to be a slow down in the rate of increase of realty rates. While this is true, the quantum of slow down needs to be viewed with total cost of purchase rather than the traditional rate per sq. ft. model that has been used to value property. There have been two significant areas which have actually increased the rates albeit below the line –

The first is the loading of the common areas onto the carpet area. The loading as permitted under the law is for the common areas that the developer is providing in addition to the carpet area of the home. A few years ago the loading that was being followed uniformly by all members of CREDAI was an add on of 25% to the carpet area. Once the laws were modified to charge based on carpet area plus common areas, the loading anchor created by the association was no longer valid. As a result, today, loading is in the region of 33% to 35% on the carpet area for the common areas. This has had an impact of 8%-10% on carpet or 5%-7% on the saleable areas.

The second area is the increase in the extra costs. Various charges including club house charges, infrastructure charges, municipal/approval charges have increased over the last few years. These extra items have risen more than the rates themselves thereby having a positive impact on the overall cost that the consumer pays for the home. This however, is not surprising since the consumer looks at the cost per sq.ft and as such, feels satisfied that the rates have not risen. In reality, the overall cost of ownership has increased over the last few years.

Ultimately, buying a home is about finding a property that suits ones needs from a number of angles. Timing the market is as elusive in real estate as it is when it comes to the stock market. Those with a need to buy a home are well advised to purchase the best deal they can when they have the need.

LOCATION

City (Centre)

Viman Nagar/Yerawada

Erandwane/Karve Road/Karvenagar/Kothrud

Vishrantwadi/Kalas

Aranyeshwar / Balaji Nagar / Bibvewadi / Dhankawadi / Padmavati / Sahakar Nagar / Parvati / Satara Road

Dehu / Gahunje / Kiwale / Ravet / Talawade / Tathawade / Punawale

Hadapsar/Sasane Nagar

Pimpri/Kalewadi

Dapodi/Kasarwadi

Lavle / Bhugaon / Bhukum / Pirangut / Urawade / Bhugawade / Chandkhed / Rihe Road / Kasar Amboli

PRICE APPRECIATION

122.58%

66.65%

66.29%

47.76%

38.71%

35.60%

35.42%

34.53%

33.86%

33.52%

LOCATION BASED ANALYSIS | TOP 10 submarkets with Highest Gains (In the last 24 months)

The Gera Pune Residential Realty Report | Based on confidential primary research conducted for Gera Developments Pvt. Ltd. | Authorized Circulation Only 5

We attribute this to the fact that people in the higher bracket are either business-men or work at senior levels in compa-nies. In both cases, they are far closer to the pain being felt in the economy since they have corporate/business level exposure and this has translated to a deferment in purchase. When viewed with the Premium Plus segment (prices between Rs.6000 psf and Rs.7500 psf), the lower segment shows a far higher sellout ratio. There is also the likelihood of customers have found greater value in the price below Rs.7500 psf. (See Fig 3)

Chakan and the Kondhwa neighbor-hoods are the markets that have seen the most infusion of new supply coming in followed by Wagholi and the Pradhi-karan region of PCMC ( Fig 6).

Figure 4. - TOP 10 MICROMARKETS WITH THE HIGHEST PRICE GAINS IN THE LAST 2 YEARS

LOCATION

Ghorpadi (Sopan Baug)

Katraj/Khed Shivapur

Aundh

Koregaon Bhima / Lonikand / Ranjangaon / Sanaswadi / Shikrapur /Talegaon Dhamdhere

Ghorpadi (Exclude Sopan Baug Area)

Undri

Khadakwasla / Kirkitwadi / Kolhewadi / Nanded/ Nanded Phata / Panshet / Donje

Wagholi

Fatima Nagar / Wanowrie / Salunke Vihar / NIBM Road

Alandi / Alandi Road / Bhosari / Charholi / Dighi

PRICE APPRECIATION

-1.6%

-1.0%

8.8%

14.4%

14.6%

14.8%

15.7%

16.5%

17.2%

18.9%

LOCATION BASED ANALYSIS | BOTTOM 10 submarkets with Lowest Gains (In the last 24 months)

The Gera Pune Residential Realty Report | Based on confidential primary research conducted for Gera Developments Pvt. Ltd. | Authorized Circulation Only 6

Figure 5. - BOTTOM 10 MICROMARKETS WITH THE LOWEST PRICE GAINS IN THE LAST 2 YEARS

Figure 6. - NEW UNITS LAUNCHED (Top 20 micromarkets with fresh supply launched)

Period - Jan 2014 - June 2014

SUMMARYYears of the economy slowly grinding to a halt has finally seen the impact on the real estate sector.

While there is a renewed sense of optimism in the air, the same has not translated into demand into the market place as yet. This enhanced demand when triggered has the potential to create an upward pressure on prices as we have seen in earlier years.

The counter effect to increasing prices is the hope that that simplified procedures with reduced red tape will improve the supply into the markets thereby keeping prices in check.

The question of the timing of these two things will determine the impact on prices. The more likely outcome seems to be that the optimism will turn to demand sooner than the simplifi-cation of processes and reduction of red tape.

Our previous price outlook had indicated an average increase of 13% to 18% for projects under construction for the year 2014. The first half of the year has shown a mere 2.2% increase. Keeping this in mind, we would revise our outlook for the future would recast price increase expectations for the upcoming 12 months to be in the region of 10% to 14%.

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All data, the analysis thereof and the graphical representation in the report is the intellectual property of Gera Developments Pvt. Ltd. and no part or whole of this report can be

duplicated or quoted without the due permissions and credits given to Gera Developments Pvt. Ltd. Photographs of residences are purely for representation and are royalty free

stock images. This report expresses the views and opinions of the company only. The report has been prepared in good faith on the basis of data collected by an independant

research arm of the company without any external third party verification.

Media Contact : Sonia Kulkarni - sonia.kulkarni@ketchumsampark.com

Gera Developments Pvt. Ltd Contact : Nikunj Dube - nikunj.dube@gera.in

Gera Developments Pvt. Ltd.

Head Office : 200, Gera Plaza, Boat Club Road, Pune - 411001

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