Banner ad on the Trip Advisor website
Advertise on Trip Advisor
Why advertise?
• More tourism to Michigan means more money for Michigan and Michigan residents
Target Audience
• Everywhere except Michigan
• Michigan residents can benefit as well
• $• Total: $10,000
$5,000 for the Trip Advisor banner ad $5,000 for app development and website
additions.
Budget
How to measure
• Clicks on Trip Advisor ad• Number of app downloads• Participation in online activities• Results of the online surveys
BENEFITS
• More site traffic• More tourists
• Stronger brand loyalty• More survey results
• Better brand-consumer relationships