S P R I N G / S U M M E R 0 9

1ST LAUNCHED AT B&BDENIM: VISIBLE SELVEDGE COIN POCKETS, SELVEDGE OUTSEAM,HIDDEN BACK POCKET RIVETS, BIAS BACK POCKET BOTTOM, PRESET BELTLOOP, SIGNATURE HALF RIVET, SIGNATURE W/BANDBUTTON, UNWASHED AND WASHED IN ITALY.

TOPS: ALL ORGANIC FABRICS, EXCLUSIVELY MADE INDIGO CHECK,SIGNATURE DOUBLE CLOSURE POCKET, SIGNATURE BUTTON,AUTHENTIC EFFICIENT FABRIC CONSUMPTION CONSTRUCTION,THREE-NEEDLE STITCHING CUSTOM MADE BY THREE SINGLESTITCHING.

COLLINL O W S L I M

0 9 0 1 - 0 - 8 5 - 8 0 3 - 7 7 - 0 2O R G A N I C R A W S E L V E D G ES I Z E W A I S T 2 8 - 3 6S I Z E I N S E A M 3 2 - 3 4 W A R P W E F T

Organic CottonH A N D P I C K E D

Organic CottonH A N D P I C K E D

ORGANIC SELVEDGEWOVEN WITH ONE CONTINUOUS WEFT YARN

MADE ON 29’’ SHUTTLE LOOMS

BASED ON A CELEBRATED LOW SLIM FIT, TO BE WORN LOW AND LOOSE IN THE WAIST WITH CUFF AND CRINKLES AT THE LEGS. MADE IN OUR HEAVY 15 OZ, 36 DIP, RAW, ORANGE SELVEDGE, ORGANIC COTTON DENIM

COLLINL O W S L I M

0 9 0 1 - 0 - 8 5 - 8 0 3 - 7 2 - 0 9S A N D E D V E G G I ES I Z E W A I S T 2 8 - 3 6S I Z E I N S E A M 3 2 - 3 4

Organic Wash

PURE 100%OUR TRUE 100% STYLE, MADE IN OUR 11 OZ ORGANIC COTTON, DYED WITH ONLY NATURAL INDIGO, HAND SANDED FINISH, WASHED WITHOUT CONVENTIONAL HARMFUL CHEMICALS

LEWISR E G U L A R F I T

0 9 0 1 - 0 - 8 5 - 8 3 0 - 3 3 - 0 3R A W H E M P S E L V E D G ES I Z E W A I S T 2 8 - 3 6S I Z E I N S E A M 3 2 - 3 4

OUR MOST SUCCESFUL REGULAR FIT. MADE IN OUR RAW 12 OZ, ORANGE SELVEDGE, ORGANIC COTTON WARP, HEMP WEFT DENIM. HEMP REQUIRES LESS WATER TO GROW AND IS STRONG AND STURDY

Organic CottonH A N D P I C K E D

W A R P W E F T

Hemp

MIXED SELVEDGEWOVEN WITH ONE CONTINUOUS WEFT YARN

MADE ON 29’’ SHUTTLE LOOMS

LEWISR E G U L A R F I T

0 9 0 1 - 0 - 8 5 - 8 3 0 - 9 7 - 1 3C H A R L I E ’ S B L U E SS I Z E W A I S T 2 8 - 3 6S I Z E I N S E A M 3 2 - 3 4

CREATED FROM A UNIQUE PAIR OF OUR OWN RAW JEANS,WORN IN BY CHARLY FROM SWEDEN. MADE IN OUR SPAREJAPANESE 12 OZ. DENIM LEFT OVER FROM OLDER SEASONS. THWAY WE REDUCE WASTE

SPARE DENIMMADE FROM SPARE JAPANESE DENIM

LEWISR E G U L A R F I T

0 9 0 1 - 0 - 8 5 - 8 3 0 - 4 4 - 1 0O L’ D I R T Y B L A C KS I Z E W A I S T 2 8 - 3 6S I Z E I N S E A M 3 2 - 3 4 W A R P W E F T

Organic CottonH A N D P I C K E D

Organic CottonH A N D P I C K E D

ORGANIC SELVEDGEWOVEN WITH ONE CONTINUOUS WEFT YARN

MADE ON 29’’ SHUTTLE LOOMS

A HEAVY AND AUTHENTIC WASH YET STILL DARK IN TONE,APPEARING AS IF WORN FOR A LONG TIME WITH DIRTDETAILS. MADE IN OUR ORGANIC COTTON, 12 OZ. , BLACKDYED WEFT, RED SELVEDGE DENIM

DANIELR E G U L A R F I T

0 9 0 1 - 0 - 8 5 - 8 0 6 - 4 4 - 0 4S E L V E D G E B L A C K W E F TS I Z E W A I S T 2 8 - 3 6S I Z E I N S E A M 3 2 - 3 4 W A R P W E F T

Organic CottonH A N D P I C K E D

Organic CottonH A N D P I C K E D

ORGANIC SELVEDGEWOVEN WITH ONE CONTINUOUS WEFT YARN

MADE ON 29’’ SHUTTLE LOOMS

BUILD FROM OUR MOST SUCCESFUL REGULAR FIT WITHMORE DETAILS, MADE IN OUR RAW 12 OZ. , ORGANICCOTTON, BLACK DYED WEFT, RED SELVEDGE DENIM. THEDEEPEST AND DARKEST FABRIC THAT WILL FADE WITH WEAR

DANIELR E G U L A R F I T

0 9 0 1 - 0 - 8 5 - 8 0 6 - 3 3 - 1 1J E N S G R E E N H E M PS I Z E W A I S T 2 8 - 3 6S I Z E I N S E A M 3 2 - 3 4

Organic CottonH A N D P I C K E D

W A R P W E F T

Hemp INSPIRED ON A UNIQUE PAIR OF WORN IN JAPANESE JEANS,BROKEN IN FROM ITS RAW STATE BY OUR DENIM TEAMCOLLEAGUE JENS FROM AMSTERDAM. MADE IN OUR 12 OZ, ORGANIC COTTON HEMP MIXED, ORGANIC SELVEDGE DENIM.

MIXED SELVEDGEWOVEN WITH ONE CONTINUOUS WEFT YARN

MADE ON 29’’ SHUTTLE LOOMS

JAMESR E L A X E D

0 9 0 1 - 0 - 8 5 - 8 0 - 5 6 - 8 0P E A C O C K R A WS I Z E W A I S T 2 8 - 3 6S I Z E I N S E A M 3 2 - 3 4

5 0 %

ORGANIC VEGGIE

OUR MOST AUTHENTIC FIT, LIKE THE VERY FIRST JEANS AND OUR FIRST SELVEDGE STYLE THE K#100. ORIGINALLY WORN HIGH AND RELAXED, NOW WORN LOW AND LOOSE. MADE IN OUR 12 OZ. , ORGANIC COTTON, 50% NATURAL INDIGO DYED DENIM

TOML O O S E J A C K E T

0 9 0 1 - 0 - 1 0 - 1 4 9 - 0 0 - 0 00 3 0 N E A R L Y W H I T E3 2 0 I N D I G OS - X X L

PAULR E G U L A R F I T S H I R T

0 9 0 1 - 0 - 2 5 - 2 4 9 - 0 0 - 0 0I N D I G O C H E C KS - X X L

WILLR E G U L A R F I T S / S T E E

0 9 0 1 - 0 - 3 0 - 3 4 7 - 0 0 - 0 00 3 0 N E A R L Y W H I T E3 2 0 I N D I G O0 1 0 B L A C K2 3 0 L I G H T H E A T H E R G R E YS - X X L

MATTR E G U L A R F I T S / S T E E

0 9 0 1 - 0 - 3 0 - 3 4 8 - 0 0 - 0 00 3 0 N E A R L Y W H I T E3 2 0 I N D I G O0 1 0 B L A C K2 3 0 L I G H T H E A T H E R G R E YS - X X L

BRIANR E G U L A R F I T S / S T E E

0 9 0 1 - 0 - 3 0 - 3 4 9 - 0 0 - 0 00 3 0 N E A R L Y W H I T E3 2 0 I N D I G O0 1 0 B L A C K2 3 0 L I G H T H E A T H E R G R E YS - X X L

TIMR E G U L A R F I T L / S T E E

0 9 0 1 - 0 - 3 5 - 3 4 9 - 0 0 - 0 00 3 0 N E A R L Y W H I T E3 2 0 I N D I G OS - X X L

ROBL O O S E L / S S W E A T

0 9 0 1 - 0 - 4 0 - 4 4 9 - 0 0 - 0 00 3 0 N E A R L Y W H I T E3 2 0 I N D I G OS - X X L

010 BLACK 320 INDIGO030 NEARLY WHITE 230 LIGHT HEATHER GREY

COLOURS

ORGANIC COTTON

25% OF ALL INSECTICIDES ARE USED GLOBALLYFOR GROWING COTTON. THESE CHEMICALS POLLUTE SOIL & WATER, KILL WILDLIFE AND MAKE PEOPLE SICK.

ORGANIC COTTON IS GROWN ON CHEMICAL AND PESTICIDE FREE SOIL. NO CHEMICAL RELATED HEALTH RISKS, NO ENVIRONMENTAL DAMAGE AND NO POLLUTED SOIL.

HARVESTING ORGANIC COTTON IS DONE BY HAND ISO BY MACHINE WHICH USES CHEMICALS TO OPEN THE BOLLS.

ONLY CERTIFIED COTTON DESERVES THE NAME ‘ORGANIC’. OUR ORGANIC COTTON IS CERTIFIED, MOSTLY UNDER THE ‘SUSTAINABLE TEXTILE PRODUCTION’ PROGRAM BY SKAL INTERNATIONAL. THIS ASSURES ALL PROCESSES (FROM GROWING COTTON TO PRODUCTION OF THE GARMENTS) ARE CERTIFIED IN A CONTROLLED PROGRAM.

H A N D P I C K E D

SA8000PURE PREMIUM DENIMS ARE MADE UNDER SA8000 CIRCUMSTANCES.

THE SA8000 STANDARD IS AN AUDITABLE CERTIFICATIONBASED ON INTERNATIONAL WORKPLACE NORMS OFINTERNATIONAL LABOUR ORGANISATION (ILO) CONVENTIONS,THE UNIVERSAL DECLARATION OF HUMAN RIGHTS AND THEUN CONVENTION ON THE RIGHTS OF THE CHILD.

THE SA8000 ELEMENTS ARE:

1. CHILD LABOUR: NO WORKERS UNDER THE AGE OF 15.2. FORCED LABOUR: NO FORCED LABOUR3. HEALTH AND SAFETY: PROVIDE A SAFE AND HEALTHY WORK ENVIRONMENT4. FREEDOM OF ASSOCIATION AND RIGHT TO COLLECTIVE BARGAINING: RESPECT THE RIGHT TO FORM AND JOIN TRADE UNIONS AND BARGAIN COLLECTIVELY5. DISCRIMINATION: NO DISCRIMINATION BASED ON RACE, CASTE, ORIGIN, RELIGION, DISABILITY, GENDER, SEXUAL ORIENTATION, UNION OR POLITICAL AFFILIATION, OR AGE; NO SEXUAL HARASSMENT6. DISCIPLINE: NO CORPORAL PUNISHMENT, MENTAL OR PHYSICAL COERCION OR VERBAL ABUSE7. WORKING HOURS: COMPLY WITH THE APPLICABLE LAW8. COMPENSATION: WAGES PAID FOR A STANDARD WORK WEEK MUST MEET THE LEGAL AND INDUSTRY STANDARDS9. MANAGEMENT SYSTEMS: FACILITIES SEEKING TO GAIN AND MAINTAIN CERTIFICATION MUST GO BEYOND SIMPLE COMPLIANCE TO INTEGRATE THE STANDARD INTO THEIR MANAGEMENT SYSTEMS AND PRACTICES.

FOR MORE INFO WWW.SA-INTL.ORG

RECYCLED WATERALL WATER USED AT THE LAUNDRIES IS RECYCLED IN TWO WAYS.

USED WATER IS RE-USED TO WASHOTHER GARMENTS.

USED WATER IS RECYCLED TO DRINK WATER.

TRACK & TRACEDO YOU KNOW THE JOURNEY OF YOURGARMENT, FROM ITS ORIGIN TO YOURCLOSET? TRACK&TRACE BY MADE-BYTELLS YOU THE STORY BEHIND YOURPURE PREMIUM GARMENT THROUGHTHE CODE ON THE INSIDE OF THE GARMENT.

TRACK&TRACE ADDS A KEY VALUE OFTRANSPARENCY TO US. PURE PREMIUM WORKS TOGETHER WITH CERTIFIED ORGANIC COTTON FARMERS AND SEWING FACTORIES ALL OVER THE WORLD. BY OPENING THE DOOR TO OUR PRODUCTION PROCESS WE GIVE INSIGHT TO THE SUPPLY CHAINAND INSPIRE CONSUMER AWARENESSAND INVOLVEMENT.

HOW DOES IT WORK?- LOOK FOR THE MADE-BY TRACK AND TRACE-CODE ON YOUR CARE LABEL- SURF TO WWW.KUYICHI.COM TO ‘TRACK AND TRACE’ - SEE WHO PICKED THE COTTON, WHO SEWED THE GARMENT AND WHO DESIGNED IT

THE COMPLETE JOURNEY OF THE GARMENT BECOMES CLEAR IN A CLICK!

BABY LEWIS

W A N T T O S E E M O R EK U Y I C H I . C O M / P U R E P R E M I U M

D E C E M B E R 0 8

PROSPECT KIT