pure spices

8/12/2019 Pure Spices

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DIVA SAMNOTRA 12

MADHAV SHARMA 25MADHUR GUPTA 26

SHARAD GUPTA 47

SUGANDH GUPTA 54

PURE SPICESmaking your dish.a delicacy

TM


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ABOUT US


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We are a spice manufacturing concern, with a unitproducing 2 basic types of spices.

We are launching business in Jammu, J&K in June 2013

under the name PURE SPICES.

We have acquired our trademark and are also certifiedwith the AGMARK grade standards.


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We aspire to become a giant masala companyby creating an enviable reputation in thedomestic and international market.

Based on our firm commitment to providequality, our products undergo stringent quality

tests and are packed to keep the freshness andwholesomeness intact for the consumer.

We assure that over a short period of time wewill be perceived as one of the most dedicatedand customer oriented organizations.


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m king your dish delic


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Our MissionKeeping in mind the inherent qualities of Spices, we

ensure the highest standards starting right from the

time of procuring the whole spices till the time they

are packaged and delivered to the clients.

The company's philosophy centers around the

customers and stresses on providing the bestproducts at the most reasonable prices.


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Our Vision

Our vision is to provide, in every kitchen our

finely ground and blended spices not justadding the flavor to the delicacies but also thereal aroma of our spices.


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Owners ProfilePURE SPICES is founded by a group of 5 people who areMBA pass outs from TBS, JU. Their contribution towardsthe establishment of the organization in terms offinance is 20% of the capital investment each. They willbe heading the following departments:

Diva Samnotra Finance

Madhav Sharma- Production

Madhur Gupta- Marketing

Sharad Gupta- Accounts

Sugandh Gupta- Personnel


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LOCATION

Our Manufacturing unit will be situated in an area

of 10,880 sq.ft. in the Industrial area SIDCO Bari

Brahmana, Jammu.


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Our Address

SIDCO Industrial Estate Phase-II, Bari BrahmanaJammu,

Jammu & Kashmir -181 133 (India).


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Plant Layout


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Infrastructure

For producing highly hygienic and nutritional

food items, we have developed world class

infrastructure.

Our infrastructure is backed by the-state-of-

the-art machines and equipment that have high

performance and are easy to operate.


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Details of the proposed project

Manufacturing process

COLLECTION OF RAW MATERIALS

CLEANING OF RAW MATERIALS

GRINDING

FINAL PRODUCT- GROUND SPICES

PACKAGING


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OUR PRODUCTS


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Product

1. Lal Mirch powder


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2. Turmeric powder


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Packaging

LAL MIRCH 100gm 500gm 1kg 5kg

HALDI 100gm 500gm 1kg 5kg


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Machinery and equipments

1. IMPACT PULVERIZER

We have installed a pulverizer which grinds30kg whole turmeric per hour.

Cost- Rs. 2,25,000

Purchased from Shivraj Agro Industries, S. No.45/3/3, Nimbalkarvasti, Gujarwadi Road,Katraj, Pune - 411 046, Maharashtra, India.


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PULVERIZER


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2. GRINDER

We have installed a spicegrinder which processes30Kg of whole red chillies/ 30 mins.

It costs Rs. 2,00,000.

We have one suchmachine in our processingplant from A.V.Engineering Works,Patiala, Punjab.


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3. HAMMER TYPE GRINDINGMACHINE:

We have installed one hammertype grinding machine which canprocess 30kg of whole spices perhour.

It cost Rs. 1,75,000

Purchased from A.V. EngineeringWorks, Patiala, Punjab.


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4. SEALING MACHINE

We have installed two types of sealing machines whichcost Rs. 55,000 (both) from Modern Engineering Works,B-47, Sec-10, Noida, U.P, India.


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5. BATCH PRINTING MACHINE:

We have installed one batch printing machine used forprinting the details on the label.

It costs Rs. 20,000.

It is purchased from Modern Engineering Works, B-47,Sec-10, Noida, U.P, India.


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Quality Control

The reason for success of PURE SPICES " is

hidden in virtue and policy of strict supervision at

every stage of production.

Quality is maintained by our technical experts, with

the aim to produce goods as per the ISO

Standards and accomplish orders without any hassle

ensuring timely delivery.


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Legal requirements

Approval of site plan by the Municipality i.e.BM (Bari Brahmana Municipality).

Approval from District Industrial CentreApproval from Commercial Taxes Department.

Pollution Control Boards NOC

Health Safety Certificate & License from B.M.under Food & Safety Act


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Registration & License of AGMARK fromAgriculture Ministry Govt. of India

Labour Registration Certificate

Tax. Identification No. and Certificate fromSales Tax Department.

Water Supply Connection form

Electricity Supply Connection form

Partnership agreement

Contract with the SIDCO


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Marketing strategy

SEGMENTATION, TARGETING AND POSITIONING.


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Segmentation

Segmentation can be defined as dividing the customersaccording to their needs and wants. There are fourtypes of segmentations namely:

Geographic

Demographic

Behavioral

Psychographic


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Targeting

It can be defined as a process of evaluation andselection segments or a group of customer to cater ourgoods and services to that specific group.

Users of Traditional spices

Hotels And Restaurants

Wholesalers

Distributors

Catering Houses


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Positioning

It refers to depicting a distinctive place in the mind ofthe customers. We follow product specialisation andchannel specialization and as a Traditional Spices ofINDIA.


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Branding decisions

Brand can be defined as a name,term,sign,symbol,logo,or combination of all done to differniate the productfrom the competitor as well as markerter.

Brand name: PURE SPICES

Tag Line : making your dish a delicacy.


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Packaging

Packaging refers to the outer covering of the finalphysical product. We pack ready-to-use ground spices inaluminum pouch and final outer most cover is acardboard box.


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Pricing

Price means value of products in terms of money. It isanything given in return of product.

At Pure Spices we follows Markup Pricing method. Wesimply add our markup on cost of production.

Markup Price = ___Unit Cost____

1-Desired Returns on Sales


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Place

Place refers to the Distribution Channel.Distribution Channel means a set ofinterdependent organization involved in the

process of making goods available for the useof final consumers. It is a pathway throughwhich product reaches to the final consumer.


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We will follow two types ofdistribution. The two types of

the distribution are Physicalchannel and Direct channel.

The physical channel deals withDistributors, Wholesalers and

Retailers, then to endconsumers.

Direct channel deals withgetting orders from Hotels and

Restaurants directly anddelivering them the products astheir demands.

Physical Distributors Wholesalers Retailers

Direct Hotels Restaurants


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Promotion

Promotion includes various elementslike Publicity, Sales Promotion, PublicRelation, Advertisement, etc. Theseall together forms Promotion Mix.

In Pre-launch campaign, we will usehoardings and banners, distributeleaflets, pamphlets. And will also giveadvertisements on Radio stations like92.7 fm. Post-launch campaignincludes regular advertisements inNewspapers and Television.


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People

Here people can be defined as thegeneral staff or employees oforganization. Pure Spices, basicallyhygiene and convenience of the

customers oriented company usesmore of machinery rather than humanpower. So we include in all 10employees from top to bottomcontrolling from the production

process to the final distribution. Theemployees include 1 accountant, 1driver, 2 Sales Executives, 1 Supervisorand 5 operators.


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SWOT Analysis


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Strengths

Focus on health and convenience.

Well conceptualize product.

Proposed Strong Distribution Network.Maintenance of Quality by State of Art technology.

Pure aromatic spices.

Trained Personnel.

Reasonable Rates


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Weakness

Newly Established unit.

Low scale of operation at initial stage.

Dependence on existing distribution channels.Unaware public.

Product and raw materials cannot be stored for long

time.


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Opportunities

Huge potential of demand.

Increased consciousness among educated class relatedto health and hygiene.

People are more concerned about the taste of the food.

Diversification


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Threats

Present competition in the market

Constant increase in costs in terms of raw materialinputs, services, power and fuel.

There may be a fear of tough competition at laterstage.

Other brands like Kanwal Spices, Chinar Spices, Kesar

Spices. MDH & BMC.


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ADVERTISEMENT


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COLD CALLING

Try selling directly to Hotels and restaurants.

Look in your local phone book or online and calldifferent chefs and restaurants and tell themabout your product.

ADVERTISE IN COOKING MAGAZINES AND BOOKS

We can advertise in specialty cookingmagazines and books.


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SEARCH ENGINES

Yahoo Local SearchesGoogle Local Searches

If we include our business in the Yahoo &Google

Local Searches, when people search for ourproducts in our local area, our business willappear in the list.


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OTHERS

Website :- We decide to create a websitespecially for J&K to inform consumers aboutdifferent spices and make it possible for them

to purchase it online.

Print Media.

Radio.

Banners.


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Michael Porters Five Forces Model


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1. Threat from competition

In Jammu city there are many local spice manufacturers, but outof these our main competitors are :-

Kanwal Spices is a competitor of Pure Spices as it serves thesame segment of Spices, but the prices are higher than us (PureSpices).

Shikara Spices there main focus of business is on Kashmiripeople only.

Chinar Spices they mainly deal in wholesale packaging of spicesand less focus on end users.

Some National Brands like

MDH Spices & BMC Spicesour prices are less than there prices,but the quality is more or equivalent.


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2. CUSTOMER BARGAINING POWER

Customers dont have much of bargaining power as

quality of the product justifies the reasonable prices.Thus, customers bargaining power is low.

3. SUPPLIERS BARGAINING POWER

Suppliers bargaining power is High as they have tosupply goods from outside & on-time delivery isimportant so the supplier can demand price.


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4. THREAT OF SUBSTITUTE

Threat of the substitute is High but we can tackle them

by proving better quality and aromatic spices to ourcustomers at reasonable prices.

5. THREAT OF NEW ENTRANT Threat of new entrant is high as the city has potentialgrowth in manufacturing sector.


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