purechannelapps - introducing socialondemand
DESCRIPTION
socialondemand is a revolutionary patent-pending web-based tool from purechannelapps that enables vendors to seamlessly target and deliver social media content to end-users via their channel partners’ social media presence.With an easy-to-use, multi-lingual and customisable interface, socialondemand enables vendors to input, categorise and target content to their partners. These are in turn able to control and track what, when and how content is published. Comprehensive reporting enables vendors to monitor exactly when, where and by whom their content is being read.socialondemand works by creating a system-to-system link between itself and the partner’s social media accounts, so that partners do not even have to log into their accounts, hence simplifying the way content is published. socialondemand is cloud-based and also available via mobile applications for partners, giving them the flexibility and ubiquity to control and publish new information to the end-user community at any time.TRANSCRIPT
Introducing socialondemand™
Presented by Olivier ChoronFounder and CEO, purechannelapps
Notes: - socialondemand doesn’t replace or simplify the listening/
interacting activities that are necessary for partners to generate interest/ recommendations/ leads.- socialondemand simplifies the way content is provided …
to start this interaction!
- purechannelapps will also provide white-labelled ‘educational’ pieces (white papers/ top 10 tips/ the dont’s/ webcast) for vendors to arm their partners with and educate them on the benefits of B2B social media!
socialondemand™ - Demo
Once partners have registered/logged in in their suppliers’ partner portal, they first need to add their social media accounts to the system.- This enables socialondemand to publish to their T/FB/LI account(s)- This is using public APIs from T/FB/LI- All posts will, as a result, be published system-to-system- socialondemand doesn’t store any of this info- FB fanpages are created as separate accounts
For EACH of the added accounts, partners need to then select what TYPE of posts (customisable for each vendor system) and what customer target they want to reach with these post (also vendor dependant). Finally, they need to confirm when they would like to be notified of new posts.
That’s it… then partners just have to wait for posts!
Vendors, using their socialondemand back-end portal, can enter a new post, link it you a document or url (we’ll do the shortening), and associate it with a ‘campaign’ (for tracking purposes only)
More importantly, and for EACH post, vendors have to select the correct filters/ tags for the post in terms of its territory, country, post category and customer target (as seen on previous partner screens).
This is to assure that partners only receive what they and their customers need/ want.
When there is a new ‘relevant’ post, partners receive an email with the update (as and when they requested) and can see the post and decide to edit/ publish it (by clicking on the relevant option…
…which will take them to their vendor partner portal where they’ll be able to edit the post, re-assign to one or more of their social media account and publish (remember, they won’t have to login to their T/FB/LI account(s) to do so).
Vendors can see how many partners are registered, have added social media accounts, what social media accounts these are, how many followers and friends they have.
Vendors can also report on the most successful campaign, posts, documents, urls, etc.
Backgrounder
socialondemand:- First solution by purechannelapps- Follows several months in development- Patent-pending (GB patent application: 1106649.5)- Multi-lingual (reseller and vendor portals) and highly customisable- Can be integrated with existing partner portals/ tools (SSO)- Supporting multi-tier channel models- Sold on SaaS model- Initially targeted at the IT sector but others are relevant (automotive dealership, distribution, etc.)
purechannels Limited- Formed in 2003, now with a team of 10 staff- UK-based IT channel marketing agency - Delivering pan-European projects to many large global IT customers- Emphasis on ‘everything channel’ – consulting & programs
purechannelapps™ Limited:- Officially formed in early 2011- Launching on June 14th, 2011
“To deliver innovative channel-focused web- and app-based solutions that help vendors better influence and collaborate with their channel partners and intermediaries.”
