purina emily zimmer
TRANSCRIPT
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Emily Zimmer PURINA’S DIGITAL
STRATEGY
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¡ Purina uses various methods of digital marketing in mostly successful ways.
¡ Amazing website ¡ Active on social media
CURRENT PAW-SITION
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¡ Website § Currently a hub of pet info on cats and dogs § Even balance of brand advertisement along with
information § Personifies Purina as the go-to spot for information on
your animal § Looks great mobile
¡ Social Media § Consistent posts on Twitter, Facebook and Instagram § Facebook - HUGE! § Twitter § Instagram - #PetsAtWork § Youtube
THE SPECIFICS
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¡ Seems to be main channel of communication between brand and its customers
¡ Great at responding/keeping a presence ¡ Target audience is massive – pet owners
§ Facebook allows for huge spread of information
ALMIGHTY FACEBOOK
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¡ Have blog that links to website – sends users to become a customer
¡ Blogger of the month style posts § Famous blogger tries Purina product then writes
about experience § Makes brand seem relatable
DOG THAT BLOGS
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¡ Use website’s traffic as advertising – do not change! ¡ Could use some extra forms of advertisements
ADVERTISING METHODS
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¡ Goes without saying, Purina should be using these tools
¡ Track website traffic ¡ Useful for platforms that do not receive as much
attention § Facebook vs. Pinterest
ANALYTICS
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¡ Good use ¡ Could be amped up as technologies change
§ Instagram 60-second video – Landing pages
INBOUND MARKETING
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¡ Little to nothing different than current cost ¡ Company does an excellent job harnessing an online
presence, minimal suggestions exist
COST
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¡ Amp up the inbound marketing § Many posts of sorts return the customer to Purina’s
website or other social media sites § Incorporate Instagram’s 60-second video
¡ Amp up email subscription’s content § Make the user WANT to go check out current deals
SUGGESTIONS