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An overview of the company

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Page 1: Purity presentation
Page 2: Purity presentation

Purity Brewing Co is one of the fastest growing craft breweries in the UK. We produce premium ales using only the best natural ingredients.

Quality and consistency is central to Purity in all aspects of business from production to customer service

Pure Eco is crucial to our brand identity and company ethos

Our branding is fresh, cool and quirky, appealingto both men and women of all ages, in particular the 20 – 40 age group

PURITY BREWING CO.

Page 3: Purity presentation

Fastest growing craft brewery in the UK – Up 52% in terms of revenue on 2009

Our brand credentials are recognised by big retailers in the UK. Purity is stocked by Ocado, Sainsburys, Tescos(Midlands), Midlands Co-op, Warner Budgens, selected Majestic Wines and numerous specialist independent shops and off licenses

We have made massive headway among the high-spending 20-40 age group, especially females

Eye catching packaging- we’re different and stand out on the supermarket shelf

Eco-credentials are becoming increasingly important

Multi-award winning

A “challenger” brand which commands premium pricing

WHY PURITY?

Page 4: Purity presentation

UBUPronounced OO-BOO, it’s named after our faithful/feared canine friend, the protector of our secrets. UBU moves for no one. Should he happen to block your path just walk around. Please do not disturb.

Light in body but warm and full in flavour, UBU 4.5% ABV is a distinctive premium amber coloured beer.

Using 100% English Maris Otter Malt with Hallertau Northern Brewer and Cascade hops creates a balanced full flavoured beer that is a pleasure to drink.

Page 5: Purity presentation

Obtained from the crust of the earth. So pure it’s mentioned in the bible.

Zesty and crisp with a dry finish making for a satisfying, easy drinking beer.

Pure Gold 4.2% ABV (soon to be 3.8%ABV) is a refreshing Golden Ale. Made with English Maris Otter & Cara Gold malts plus Northern Brewer, Fuggles, Hereford Golding and Styrian Golding Hops.

Page 6: Purity presentation

The splendour of the goose is charmingly picturesque upon first glimpse, it draws you in. However, the goose is vivacious in character. You may experience a bite but treat it with respect… and never run from it.

Fascinatingly effervescent, the citrusy hops do not detract from the creamy finish.

Mad Goose is a 4.2% Light Copper Pale Ale brewed with Maris Otter Malt, Caragold and Wheat Malt with Hallertau Northern Brewer hops and Cascade and Willamette aroma hops.

Page 7: Purity presentation

PUREECO

Purity Brewing Co. prides itself on eco-friendly brewing.

For every pint of beer brewed, Purity uniquely returns 3 pints of water back to nature.

Page 8: Purity presentation

The liquid waste goes through nine stages ranging from ponds, ditches, a reed bed and a weir before being discharged as pure water.

As it flows through the course it is filtered and cleaned, taking 5 months to get to the river fromthe brewery

The natural treatment system has developed over the past five years into a wildlife sanctuary.

WE MAKE SURE THIS WASTE GETS BACK TO NATURE...

Page 9: Purity presentation

International Beer Challenge 2010 UBU won Silver as one of the Top 50 Beers in the World International Beer Challenge 2007Pure UBU - Voted one of the Top 50 Beers in the World CAMRA (Campaign for Real Ale)West Midlands Bitter of the Year 2009 - Pure Gold – Winner CAMRA (Campaign for Real Ale)West Midlands Beer of the Year 2008 - Pure Gold Winner in Bitter Category SIBA (Society of Independent Brewers) National Beer Competition 2009 Mad Goose National Champion Best Bitter

SIBA Business Awards 2009Best Use of Electronic Media Award - Winner

SIBA Local Brewing Business Awards - Best Point of Sale Winner World Beer Awards 2009Pure UBU received highlyrecommended Three times Heart of England Fine Foods (Regional Food and Drink Association) Award winner

AWARDS

Page 10: Purity presentation

SUPERSONIC FESTIVAL BIRMINGHAM COMEDY FESTIVAL

PURITY EVENTSMOSELEY FOLK AND

MOSTLY JAZZ FESTIVALS

Music fans flock from all over the globe to experience the festival that blurs the lines of art and music at Birmingham’s Custard Factory. Supersonic makes music history this year, reuniting cult heros Black Swans.

Bringing you the best comedy acts from around the UK as well as up and coming local talent at 20+ venues across the city for ten days of comic genius.

A classic example of how a few music fans/event organisers, a lot of volunteers and a fantastic venue can make a truly unique live music experience. After supporting Moseley Folk festival for the last three years, Purity has now extended its support to the Mostly Jazz Festival.

Headliners of Moseley Folk Festival have included Morcheeba, Turin Breaks and The Divine Comedy.

Page 11: Purity presentation

POINT OF SALE

Page 12: Purity presentation

8 x 500ml bottles per case84 cases per palletPallet Weight: 640 kg

Pick up address:Purity Brewing CoThe BreweryUpper Spernall FarmGreat AlneWarwickshireB49 6JF

Contact:

Paul HalseyManaging [email protected]

Telephone: (+44) 1789 488007

Kirsten SmithMarketing [email protected]

LOGISTICAL DETAILS