Purpose:• Demonstrate benefits of x-border collaboration in science• Launch update to European strategy for particle physics

Target Audience:• European S&T opinion leaders and decision makers

Tools:• CERN Council meeting in Brussels• Press conference• Exhibition• Networking reception• Round table• Brochure

Particle physics in Brussels May 2013

What did we do last time?

LOGO

• Press release 1 February 2006: European particle physics sets course for the future

• Press release 14 July 2006: CERN Council adopts European strategy for particle physics

• Brochure: The European strategy for particle physics

“Council will establish a network of closely collaborating professional communication officers from each Member state, which would incorporate existing activities, propose, implement and monitor a European particle physics communication and education strategy and report on a regular basis to Council.”

The proposal this time

LOGO

Tuesday 21 May – Friday 24 May 2013

• CERN Council meeting in Brussels co-inciding with Competitiveness Council meeting

• Launch of Euro PP strategy update including brochure• Exhibition in the European Commission’s Berlaymont

building on the benefits to society of investment in PP• Various receptions / meetings targeting Euro opinion

formers• Round table: What do we get from Big Science• Possible VIP dinner

The exhibit: five themes

LOGO

Key area 1: Collaborative research in particle physics

LOGO

 • The role of particle physics and basic research, mentioning

the LHC, its experiments and the worldwide collaborations as an example of collaborative research

• Opportunity for the Commission to highlight its key tools for cross border collaboration

• Plays to core European messaging

• Ensures importance of fundamental research is highlighted

Key area 2: Medical and life sciences

LOGO

• PP technologies are critical to many essential medical applications, disease prevention, diagnosis, therapy and prognosis

• Examples to be presented/displayed• Better diagnostic tools/medical imaging (using HEP

expertise in detection and imaging)• Tailored radiation treatment of disease (using HEP expertise

in accelerator and beam technologies)• Production of Radioisotopes for treatment and diagnosis

(using particle accelerators)• Improved or newly developed techniques for research in

medical & life sciences, esp. neuroscience

Key area 3: Energy and the environment

LOGO

• Some PP technologies extremely efficient for environmental applications

• Examples to be presented/displayed• Solar panels / Vacuum for thermal solar collectors:• Greener industrial processes • Cleaning flue gases from power plants with electron beam

accelerators • ADS from TARC to nTOF. • Cosmic ray radiography for volcano imaging, water resource

management…• Astrophysics, geosciences…

Key area 4: Communications and new technologies

LOGO

• PP is greenhouse for new ideas and technologies• Examples to be presented/displayed• Grid computing (communications)• GEM detectors (flame detection and earthquake prediction)• Diaphragm system technologies (mechanics)• Silicon cooling plates (microelectronics)• CERN’s open hardware license

Key area 5: Society and skills

LOGO

• Using curiosity to inspire and enthuse• PP laboratories proven hotspots where curiosity is

expressed as pure research, and transformed into benefits • Examples • High School Teachers’ programmes and PP Master classes• CERN-UNESCO schools  • Developing country work, eg teacher training etc• High value skills for the general economy, eg innovation

activities, transfer of PP graduates to other sectors • Services for a safer, better world, eg UNITAR’s Operational

Satellite Applications Programme (UNOSAT) • Security scanning applications

The proposal this time

LOGO

The Brochure• Will catalogue the exhibit, with 2-page summary of strategyPress conference organization• The press conference will present the strategyPresentation to Competitiveness Council• Details to be determined with DG research, EU office etc.Roundtable with opinion formers as target audience• Deliberately provocative topicNetworking events• 2-3 events targeting CERN Council, Ministers, EC officials,

media, industry

Interactions involvement?

LOGO

• Activity assigned to EPPCN, led by James with assistance from small working group (STFC, SRC, Nikhef, IN2P3)

• Euro members of Interactions already involved, but need for European and global coordination on PP strategy messaging

• Possible assistance in sourcing real-world benefits

• Additional opportunities for use of exhibit?