purpose-driven storytelling through mainstream media
TRANSCRIPT
Purpose-Driven Storytelling through Mainstream Media
Sandja BrügmannRefresh Agency @sandja
Signe WennebergWenneberg and Co. @signewenneberg
Simon HodgsonCarnstone Partners LLP @hodgson_simon
641,647people
595,560people
Employees Greenhouse GasEmissions
Extractives544milliontCO2e
Media3.8milliontCO2e
What’s our impact?
Source:MirrorsorMovers
1.Howcanyouuseframingtechniquesstrategicallytogetyourstorythroughtothemassmedia?
10minperquestion
2.Whataresomeoftheopportunitiesandchallengesyoufacewhentryingtogetthroughtomainstreammedia?
10minperquestion
3.Ismediamerelyamirrorofwhatgoesoninsociety,ordoyoubelievethemediacanmoveperceptionandbehavior?
10minperquestion
1.Tellaboutbusiness-drivenpurpose,socialandenvironmentalefforts– notphilanthropy.
2.Informandinspirehowbusinessopportunities arecreatedthroughsustainabilityandsocialimpactefforts– not justcomplianceandriskmanagement.
3.Tieyourbusiness’sustainabilityeffortsintonationalorglobaleffortsandtrends - ex.UN’sSustainabilityDevelopmentGoals,anti-advertising,genderequality,waterissuesetc(abigtrendatthismoment).
5Tipstolandpositiveattentiononyourpurposeandsustainabilityefforts
4.Beauthentic,beopen,honest andtransparentaboutyoursustainabilityvisionandcurrentefforts.It’sacomplicatedjourneywithwinsandlearnings,likeeverythingelse.Sharethewins,learningsandstruggles.
5.Humilityisimportant.Speakingopenlyabouthowyouhandlechallengesmakesyoubelievable,relatableandarealhumanbeing– sharedknowledgeinspiresothers.Dropperfection,embraceimperfectionandlearningasaprocess.
5Tipstolandpositiveattentiononyourpurposeandsustainabilityefforts