push mail superberry. superberry – low-cost push mail service there is a demand in emerging...
TRANSCRIPT
SuperBerry – Low-cost Push Mail Service
There is a demand in emerging economies for low-cost Push Mail Service as
alternative to Blackberry.
SuperBerry is a Push Mail Service with high functionality at low-cost.
SuperBerry is a well proven system with installations in USA and Asia.
It is the target to set up a new business entity in UAE to sell and distribute SuperBerry
exclusively in Middle East and part of Africa.
Target clients are Telecom Operators (Telcos) who want to offer a leading Push Mail
Service either exclusively or in addition to Blackberry.
SuperBerry has been developed by Funambol (USA). One shareholder of Funambol is
Global Wireless Resources Inc. (GWRI), Malaysia.
GWRI has exclusive commercial distribution rights for SuperBerry for Asia and Africa.
We are co-operating with GWRI.
Our Offer to Telecom Operators
Complete solution for high-end Push Mail Service comprising:
Delivery and installation of hardware servers
SuperBerry Push Mail solution
Option: smart phones and handsets branded for Telco
7x24 service for implemented system and support of Telco engineers
Commercial agreement with Telco is based on Revenue Sharing with following
advantages:
No investments for Telco
Attractive monthly user fees ranging between $ 4 and $ 10. Our share will be as
follows:Monthly User
Fee Our Share
$4 to $6 60%
$6 to $8 50%
> $8 40%
SuperBerry Push Mail Services for AllSolution Overview – Branded and OEM Device Supported
Principle: “Provide Push Mail, PIM synching and Social Networking on the go to Youth and the
masses” Work on EXISTING Phones (>1,500 models today!!!) with upward & backward
compatibility guaranteed Thorough and Open Compatibility and Interoperability Program in place
Porting to Low Cost Platforms (on-going): Support extended to Low Cost/Ultra-Low Cost Phones Minimum memory requirements (16kB of RAM, 230kB of ROM) makes it ideal for
Low Cost phones
SuperBerry Low-cost Push Mail USPsUnique Selling Points - Differentiation
Independent and Open Solution Support existing phones from all major vendors Support multiple OS-environment: Windows Mobile, iPhone, Blackberry, SYMBIAN,
BREW…
Lightweight, Low Footprint solution 16kB RAM + 230kB ROM memory needed on handset Low memory needs -> low battery use -> Low-Cost phone No proprietary component => low cost of ownership (TCO) Scalable server (blade-server) running multiple functions
Low Impact on Network Resources GPRS Signaling and Network are not used all the time Moderate use of signaling compared to Blackberry
Greater Flexibility in Business Model Standalone solution can be operated in-country Revenue Share => reduce risk
SuperBerry Low-cost Push Mail USPsUnique Selling Points - Unique to support so many Devices
Mobile OS Platforms SupportedMobile OS Platforms Supported
Mobile Makers SupportedMobile Makers Supported
SuperBerry beyond Push Mail ServiceUnique Selling Points – Powerful and Open Architecture
BlackBerry/RIM Other Solutions SuperBerry™
SuperBerry Social Networking ServicesSolution Evolution – Greater Flexibility/More Applications
Implement more killer Applications faster and more cost-effectively into mobile networks: Provide Messages – Quran verses, quote of the day Push Video/Music – Song/Clip Launch Push Picture – Advertising message, LBS services VoIP call-back solution Weather Information RSS-Reader Rich Media Backup…
Additional features supported for user interactions on popular Social Networking Sites: Facebook™: read and chat from Phone on Facebook site Flickr™: upload directly photo from user’s phone YouTube™: upload directly from user’s mobile
SuperBerry Low-cost Push Mail ServiceBenefits for Service Provider – Part I
Solution adapted to Low ARPU Markets No new/expensive devices needed (vs. BlackBerry’s) Key Services (Push Mail, Synch & Facebook) at low cost Low data usage and supports Pre-Paid models GPRS-based solution -> no 3G infrastructure needed
Rapid Service Launch Simplified licensing structure and Plug’n Play architecture Rapid HW/SW setup: up and running in hours Download widget (LiveApps™ Client) for all phones No large bandwidth needed – uses GPRS/binary SMS/USSD
Increase End-users Value: Service working on existing Phones not requiring new devices No phone-based restrictions on content/Value Added Services Service working on Low-cost phones not only Smart Phones More functionalities at low-cost service price points
SuperBerry Low-cost Push Mail ServiceBenefits for Service Provider – Part II
More Commercial-Friendly Relationship True Partnership vs. imposing vendor’s terms/will Risk-sharing possible due to lightweight platform Enabling business model on revenue sharing
Independent and Future-Proof Push Solution Allow for complete user information synching:
Email: Gmail/Yahoo! Mail/POP/IMAP and MS Outlook accounts PIM: Personal Information Management (contacts, calendar, tasks) Rich Media: Photos, Content, Ring-tones, Videos…
Implementation doesn’t require Telco support (ASP-model): Content/Services Providers can promote applets directly to users No need to persuade manufacturers to pre-install applications
Support and enable Location Based Services/Advertising…
Proposed Organization …
GWRI
Telco
Onsite TechnicalSupport
Telco
Onsite TechnicalSupport
Telco
Onsite TechnicalSupport
SuperBerryMiddle East
TechnicalSupport
Sales
Investor HH/IB/JS
Shareholders:
Company Structure
Company shall be established in UAE Free Zone.
Shareholders will be
40% Investors for investment of $ 2 M
30% Global Wireless Resources Inc. (GWRI)
30% Hermann Havermann (CEO), Ismail Bitar and Jagdish Shettigar (CFO)
Requested capital is AED 7.6 M or around $ 2 M.
The company has been valuated with AED 72 M or $ 19.6 M
The company will be profitable from Q4 of the second year
Company will have technical team to support onsite technical teams
Initial contacts to Telcos shall be established by investors and Ismail Bitar
Financial Summary
Year 1 Year 2 Year 3 Year 4 Year 5AED AED AED AED AED
Capital 7.600.000 7.600.000 7.600.000 7.600.000 7.600.000
Preoperative Expenses 125.000 - - - -
Working Capital 5.600.000 - - - -
Cash Surplus 4.187.969 963.322 4.084.151 16.194.556 40.851.682
Revenue 771.000 6.345.000 18.588.000 34.770.000 55.977.000
Operating Expenses 2.761.914 6.806.244 11.752.584 17.231.172 24.358.050
Net Profit / (Loss) -2.227.434 -1.015.524 6.044.616 16.590.348 30.512.670
Accumulated Profit -2.352.434 -3.367.958 2.676.658 19.267.006 49.779.676
Net Present Value (NPV) 11.206.097
Internal Rate of Return (IRR) 51,75%
Pay Back Period 3 Years & 3 Months