1. Presented by: Adil Suleman Saad Tahir Mudassar Qayyum Shahzaib Rafeeq Syed Summer Abbass

2. Promotional strategies are those which help one to send your product or service to market. Pull Strategy Push Strategy 3. o A pull strategy involves motivating customers to seek out your brand in an active process. o It could be explained by this line mentioned below "Getting the customer to come to you" 4. Advertising and mass media promotion Word of mouth referrals Customer relationship management Sales promotions and discounts 5. A push promotional strategy involves taking the product directly to the customer via whatever means, ensuring that the customer is aware of your brand at the point of purchase. 6. Trade show promotions to encourage retailer demand Direct selling to customers in showrooms or face to face Negotiation with retailers to store your product Efficient supply chain allowing retailers an efficient supply Packaging design to encourage purchase Point of sale displays 7. Just one strategy will not give you as good of a return. I believe you need to balance both strategies to create a great marketing mix that powerfully tempt customers to come through your door. Some customers react to one type or to the other 8. Deciding on marketing communications strategy is one of the primary roles of the marketing manager and this process involves some key Decisions about: Who the customer is How to contact them What the message should be. 9. The large number of global communication services into previously unreachable countries should be considered an open invitation to introduce your products to new customers around the world. Pull marketing depends on advertising and promotion to attract customers into the point of purchase. Push marketing, on the other hand, depends on direct sales techniques such as price promotions, packaging and distribution to push the product toward the customer. Push and pull marketing strategies work hand-in-hand to drive global expansion by informing, persuading and reminding consumers about the benefits and availability of your products 10. Step 1: Find your ideal consumer by conducting market research to answer questions about demographics, buying habits, income, preferences and cultural differences. 11. Build a composite of your target consumer so you understand exactly who you are trying to reach, which will influence the way you communicate information about your product. Craft push and pull marketing messages that highlight unique selling points of importance to your target consumer. For example: If price is a consumer priority, your push message should be a promotion about everyday low prices, while your pull message respect the product's high quality and low cost. 12. Step 2 Utilize the best methods of communication to reach customers in foreign countries, as dictated by the needs and desires of your target consumer. Within each push and pull marketing method -- advertising, public relations, direct sales and promotions -- there are multiple choices of medium, outlets and messaging. The most effective marketing is specific and targeted. Maintain a consistent tone across all global communication to build a cohesive brand. 13. Step 3 Educate sales staff and product ambassadors about the marketing messages you are publishing. As customers are pulled into the product distribution channel, they should be met with consistent messaging designed to push them through to the final sale. 14. Step 4 Set qualitative and quantitative goals such as increased product awareness, sales and number of inquiries. List a minimum of three but no more than six or seven key objectives for the year, which should be aggressive but achievable," says Renata Lerch, founder and managing director of Lima Lerch Consulting. Track results using a previously determined set of metrics and amend your campaign, if necessary 15. Targeting could be done through following Advertising a mass media approach to promotion Sales promotion - price / money related communications Public relations - using the press to your advantage Personal selling one to one communication with a potential buyer Direct marketing - Taking the message directly to the consumer 16. Outdoor Business directories Magazines / newspapers TV / cinema Radio Newsagent windows 17. Coupons Discounts Competitions Loyalty incentives 18. Salesmen Experiential marketing Dealer or showroom sales activities Exhibitions Trade shows 19. Press launches Public Relation events Press releases 20. Mail order catalogues Bulk mail Personalized letters Email Telemarketing Point of sale displays Packaging design 21. When we talk about global marketing there are certain norms with different cultures that needs to be focused while advertising Example are as follow: No women pictures are allowed in the Advertisement on billboards. (Saudi Arab) Children are not allowed to participate in advertisement activities (USA/Canada). No women picture are allowed in Magazines for promotion of any product. (Iran) 22. How Can Retailers Use Push & Pull Advertising ? by John Kibilko, Demand Media Examples of Firms Using a Push Strategy by Russ Buchanan, Demand Media Objectives of Promotional Strategies by Rick Suttle, Demand Media What Is the Difference Between Promotional Push Strategies & Promotional Pull Strategies? by Christian Fisher, Demand Media How to Use Push-Pull Marketing Strategies for Global Expansion by Amy Townsend, Demand Media