Put Your Best FoodForwardwith Greener by DefaultYour employees want delicious, healthy, sustainable food, and your business wantsto achieve its carbon reduction goals. Greener by Default addresses both of theseneeds simultaneously.

Greener by Default is a research-backedstrategy that helps diners make healthierchoices without requiring extra time or willpower, and without taking options off themenu. The core concept is simple: make plant-based food the default, while givingdiners the choice to opt into meat or dairy.

The idea originated in Europe and was brought to the U.S. by Farm Forward and theBetter Food Foundation, sister organizations that work at the intersection of food,farming and policy.

• One-on-one consultation

• Implementation guides

• Menus and recipes

• Sourcing assistance

• Marketing and educational materials

• Impact calculations

All completely free of charge

Menu of OptionsGreener by Default works in any food-service setting, from catered meetings, to snacks, to cafeterias. The three key steps to success are:

• Make it Easy: Make plant-based entrees the default for catered meals

• Make it Visible: Place plant-based entrees at the front of the buffet or menu

• Make it Plentiful: Offer two plant-based options for every one meat option

Our Resource Guide provides more detailed implementation strategies.

• reducing your carbon and water footprint

• improving employee health and inclusivity

• attracting and retaining talent

all while keeping costs neutral and preserving freedom of choice.

What We OfferWe will work with you to provide the following:

Greener by Defaultbenefits your bottom line by

Defaulting to plant-based foods increases their take rate by

decreasing food's carbon footprint by

and water footprint by

60% 40% 24%

EMPLOYEES

INCLUSIVITY

BOTTOM LINE

SUSTAINABILITY

Benefits

Put your best food forward -

contact us today to schedule a consultation

1 For full citations, visit greenerbydefault.org/citations

www.greenerbydefault.org

Katie CantrellDirector of Corporate Outreachkatie@betterfoodfoundation.org

Increasing plant-based foods can appeal to new talent and improve employee health.

• TALENT RETENTION: More than half of Millennials and Gen Zers want to eat more plant-based foods, and 70% of Millennials are more likely to work for a company with a strong sustainability plan.1

• HEALTH: Four of the most expensive health conditions for employers are related to diet, including heart disease and diabetes. Plant-forward meals can cut health care costs and absenteeism while improving employee well-being and productivity.

Having to request special accommodations, rather than being able to simply enjoy a meal with coworkers, can be alienating. Serving plant-based foods that meet the needs of those with more specific diets, with the option to add meat/dairy, includes everyone, by default.

• DIETARY INCLUSION: Approximately 30-50 million US adults experience some degree of lactose intolerance, the majority of whom are people of color.

• RELIGIOUS INCLUSION: Several religious traditions encourage vegetarianism, while others prohibit certain animal products.

Unlike other sustainability interventions that require expensive infrastructure investments, Greener by Default is net cost-neutral and can even save you money.

• COST SAVINGS: Research shows that transitioning to plant-based menus can significantly cut food costs

• EFFICIENCY GAINS: Ordering meals that work for all dietary restrictions, with meat and dairy available on the side, reduces administrative overhead and food waste.

Position your institution as an environmental leader by meeting carbon and water reduction goals. We’ll help you analyze the data to quantify your impact

• EXPONENTIAL IMPACT: Over the course of a year, a company with 1,000 employees that serves lunch every weekday can save over 9 million gallons of water and 350,000 kg of CO2 eq.