putri & umia-translation & relevance

8/13/2019 Putri & Umia-translation & Relevance

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FROM TEXT TO COGNITION

Equivalence is largely text-based.

Translation processes, however, imply

cognition.

One of the main features of cognition isINFERENCING.

Cognition The mental process of

knowing, including aspects such asawareness, perception, reasoning, and

judgment

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EXAMPLEA8.1

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Serge Cardin, a Canadian MP, had to

apologize to the House for humming the

theme song from The Godfather whilePublic Works Minister Alfonso Gagliano,

who is of Italian descent, addressed

Parliament.

(Newsweek, Perspectives, 21 May 2001)


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TASKA8.1 CONSIDERTHEABOVEEXAMPLEOF

INTERCULTURALCOMMUNICATIVEDIFFICULTIES,AND

ANSWERTHEFOLLOWINGQUESTIONS:

Why did the MP have to apologize? Is itfor humming, which is a breach of

parliamentary formality?

the need to apologize is underpinned by another act of inferenceon the part of the reader : the ethnic slur causing hurt;

What is the relevance of the reference toThe Godfather? Is it anything to do with the

fact this film is a true classic?

the significance of humming a particular tune requires that thereader infer a particular kind of relationship between, say, The

Godfather and a government minister; 4

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Is descent a relevant issue in this context?What is implied by this text?

the minister happens to be of Italiandescent.

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INFERENCING& RELEVANCE

Relevance Theory (Sperber and Wilson 1986)

Communication starts withstimulus (verbal/non-

verbal),

for e.g : humming a song This stimulus guides the hearer (or reader)

toward precise meaning intended by the speaker

(INFORMATIVE INTENTION),

e.g : ethnic solidarity with/or condemnation of agovernment minister who is of Italian descent

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Communication and relevance would be

compromised if the interaction of stimulus (e.g

humming a tune), contextual assumptions (e.g

Godfather Mafia corrupt minister Italian descent)

and interpretation (e.g ethnic offence) weredisturbed for any reason.

This is what (often) happens when we do not see

the point of a joke or the irony of something.

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DESCRIPTIVE VS INTERPRETIVE

Descriptive defined as giving details or

something that describes (free & wider)

E.g : 1. tourist brochures

2. describe what the film is, what is its plot,characters, setting, etc in French movie

Interpretive The definition of interpretive is a

person or thing that translates or explains. (literal)

E.g : 1. advertisements2. French movie with English subtitles,

interpretive subtitles.

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