putting content at the heart of an intranet
TRANSCRIPT
ENGAGING AN UNENGAGED BUSINESS
Putting content at the heart of an intranet
Who am I?
Name: Breeana Webster (@bree_webster)
Job title: Digital Producer (Intranet Lead)
Organisation: Melbourne Water – a government owned authority that manages most of the water systems in Melbourne including reservoirs, sewerage, and drainage.
What do I do? Manage a SharePoint 2013 intranet launched in December 2014.
Interesting stat: We have over 130 intranet authors who help look after around 1000 pages of content.
What I am covering today
1. Intranet background (the common horror story)
2. Preparing content for migration
3. Engaging and training authors
4. Establishing an authoring community
5. Creating a governance foundation
Intranet background
• Old technology• Broken search• Out of date • Not trusted• Nothing more than a
phone list directory
But worst of all….
Preparing content for migration
Do a content stocktake
Build a content priority model
Tier 1 = must have full information Tier 2 = must have base level information Tier 3 = won’t actively chase up
Tier 1
Tier 2
Tier 3
Create content measures
• Helps people do their job
• Is for most employees
• Legal requirement
• Supports strategic direction
• Featured on the home page
• Can’t go live with just base information
Use the content stocktake and priority model to drive
your author strategy
Engaging and training authors
Engaging authors
4 keys things that worked for us
• Be an intranet cheerleader
• Get intranet champions
• Be able to answer their questions
• Training them to write AND use SharePoint
Training authors
4 keys things that worked for us
• Personally target authors of high value content first
• Prepare a training schedule
• Do training face to face
• Give deadlines
Establishing an on-going author community
What does your authoring community look
like?
Our authoring community
What we’re learning along the way
• Initial buzz died off after a launch
• Need to create a long term engagement plan
• Know author’s key support areas
• Build governance that is adaptive
Creating a governance foundation
Quick governance
Areas to score quick governance wins
• Content priority model
• Author responsibilities
• Your service offerings
• Request process and time frames
Service offerings
Request process
1
• Initial content request sent to Digital team via one of the below:
2• Digital team respond to the request within 48 hours to confirm the job is in the work queue and to provide services.
• If request is urgent - Digital team must be contacted via phone or in person as soon as possible.
3
• The unique services provided by the digital team and the expected turn aroundtimes are based on what tier the content type falls in.
• Tier 1 = Full service / ASAP (+ initial 48 hours)
• Tier 2 = Part service / minimum 2-3 days (+ initial 48 hours)
• Tier 3 = Limited service / minimum 5 days (+ initial 48 hours)
Note: The expected turnaround may increase if the content is highly complex. If any Tier 2-3 content is urgent – a quicker turnaround can be negotiated directly with the team.
Long term governance
What we’re doing for long term governance
• Defining overarching site principles
• Intranet element ownership (e.g. news feed, IA)
• Content types and principles
• Technical & development roles and responsibilities
Key message
While content is at the heart of an intranet,it’s people who are at the heart of content.
Without the people – there is no content.
THANK YOU
au.linkedin.com/in/breewebster/
www.twitter.com/bree_webster