putting cross-channel campaigns into action
TRANSCRIPT
Putting Cross Channel Campaigns Into ActionErin Everhart | Sr. Manager, Media StrategyThe Home Depot
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We have a serious attention-span problem.
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Can we get a little more credit, please?
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Photo Credit: Shutterstock.com
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By Brand By DiscountBy Retailer
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Photo Credit: Provided by the speaker
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Photo Credit: Provided by the speaker
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Photo Credit: Provided by the speaker
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Social Media
TV/Radio
SEO
Display
SEM
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Actionable Insights
Campaign Goals & Channel KPIsChannel Data & Activation
Insights
Planning & Strategy
Paid & Earned
Reporting & Analytics
Actionable Insights
Campaign Goals &
Channel KPIs
Channel Data &
Activation Insights
Building Materials
Strategy
Paid
Earned
Analytics
Hardlines
Strategy
Paid
Earned
Analytics
Decor
Strategy
Paid
Earned
Analytics
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Goooooaaaaalllll
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People tell you who they are, but we ignore it because we want them to be who we want them to be
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So. What have we learned?
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In a launch date far, far away…
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Show impact on overall business
“Not my job”
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Why are we drowning them in data?
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Thank You!
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