putting employees first - the professional body for everyone working in internal...
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PUTTING EMPLOYEES FIRST CIPR INTERNAL COMMUNICATION CONFERENCE
Rachel Miller
How social media is changing internal comms
@AllthingsIC
www.rachmiller.com
#CIPRInside
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PUTTING EMPLOYEES FIRST CIPR INTERNAL COMMUNICATION CONFERENCE
# CIPRInside
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Share This: The Social Media Handbook
for PR Professionals (Wiley, 2012)
#CIPRSM
# CIPRInside
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Employee expectations have
shifted
# CIPRInside
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# CIPRInside
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DO NOT
OPEN!
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@briansolis www.briansolis.com
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My theories:
• Internal social networks often ‘just appear’
within organisations
• Internal comms pros are expected to have
a good understanding of social media
• Social networks are put in place without
understanding why
• Internal comms pros learn about social
media via blogs and colleagues
Infographic by Sequel Group
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37% don’t have an internal social network,
35% use Yammer, 30% use SharePoint
Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com.
Some questions multiple choice, so answers may be more than 100 per cent
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11% don’t know who introduced
their internal social network
Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com.
Some questions multiple choice, so answers may be more than 100 per cent
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47% didn’t define what they wanted
their network to achieve at launch
Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com.
Some questions multiple choice, so answers may be more than 100 per cent
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86% of IC pros learn via blogs and
81% via colleagues
Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com.
Some questions multiple choice, so answers may be more than 100 per cent
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88% of IC pros feel people expect
them to know about social media
Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com.
Some questions multiple choice, so answers may be more than 100 per cent
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Stop, collaborate and listen
Images by www.businessillustrator.com
How to introduce social media in a
corporate environment
# CIPRInside
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The building blocks of change: Kotter
1. Establish a sense of
urgency
2. Form a powerful
group to lead the
change
5. Plan for and create
short-term wins
4. Empower others to
act on the vision
3. Create a vision
about the change and
communicate it widely
6. Consolidate
improvements
J.P. Kotter. Leading Change (1996) Harvard Business Press
# CIPRInside
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Info and images: www.knowledgehub.local.gov.uk # CIPRInside
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Do your homework
Take a deep breath
Take the plunge
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@AllthingsIC
pinterest.com/allthingsIC
www.rachmiller.com
Keep in touch
# CIPRInside