“putting media literacy to work in the classroom”
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“Putting Media Literacy To Work in the Classroom”. Frank W. Baker [email protected]. www.frankwbaker.com. What is media literacy?. ML in Show-Me Standards. ML in Show-Me Standards. Information & Communications Technology Literacy Evaluate information critically/competently - PowerPoint PPT PresentationTRANSCRIPT
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““Putting Media Literacy Putting Media Literacy To Work in the Classroom”To Work in the Classroom”
Frank W. BakerFrank W. Baker
[email protected]@aol.com
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www.frankwbaker.comwww.frankwbaker.com
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What is media literacy?What is media literacy?
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ANALYZEANALYZE CREATECREATEUnderstand both how and Understand both how and why media messages are why media messages are constructedconstructed, and for what , and for what purposes purposes Examine how individuals Examine how individuals interpretinterpret messages messages differently, how values and differently, how values and points of view are points of view are included or included or excludedexcluded, and how media , and how media can can influenceinfluence beliefs and beliefs and behaviors behaviors Apply a fundamental Apply a fundamental understanding of the understanding of the ethical/legal issuesethical/legal issues surrounding the access and surrounding the access and use of mediause of media
Understand and utilize the Understand and utilize the most most appropriateappropriate media media creation tools, creation tools, characteristics and characteristics and conventions conventions Understand and effectively Understand and effectively utilize the most utilize the most appropriateappropriate expressions expressions and interpretations in and interpretations in diverse, multi-cultural diverse, multi-cultural environmentsenvironments
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ML in Show-Me StandardsML in Show-Me StandardsCOMMUNICATIONCOMMUNICATION
ARTSARTSSOCIAL STUDIESSOCIAL STUDIES HEALTHHEALTH
Informational textsInformational texts
Persuasive textsPersuasive texts
PropagandaPropaganda
Print and nonprintPrint and nonprintadvertising andadvertising andpropagandapropaganda
Video Video techniquestechniques
Analyze and Analyze and evaluate oral and evaluate oral and visual mediavisual media
Gather information Gather information from written and from written and visual sourcesvisual sources
use critical thinking use critical thinking skills to analyze skills to analyze marketing and marketing and advertising advertising techniquestechniques
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ML in Show-Me StandardsML in Show-Me Standards
Information & Communications Technology LiteracyInformation & Communications Technology Literacy
Evaluate information critically/competentlyEvaluate information critically/competently
Grade 9-12Grade 9-12
Analyze and evaluate Analyze and evaluate media techniquesmedia techniques to convey the messageto convey the message
Evaluate accuracy of informationEvaluate accuracy of information
Evaluate for bias by analyzing viewpoint(s)Evaluate for bias by analyzing viewpoint(s)
http://dese.mo.gov/divimprove/instrtech/documents/il_cle_April2010.pdf
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Media Literacy: QuestionsMedia Literacy: Questions
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http://namle.net/publications/core-principles/http://namle.net/publications/core-principles/
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Media Literacy in ActionMedia Literacy in Action
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My ApproachMy Approach
Visual Advertising MovingVisual Advertising MovingLiteracyLiteracy ImagesImages
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Visual LiteracyVisual Literacy
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Magazine ActivityMagazine Activity
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Deconstructing a Print AdDeconstructing a Print Ad
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SloganSlogan Action; storyAction; story ColorColor POVPOV PowerPower Techniques ofTechniques of
persuasionpersuasion LayoutLayout SubtextSubtext Eye MovementEye Movement
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Who Who createdcreated the ad?the ad?
What is the ad’s What is the ad’s purposepurpose??
What What techniquestechniques grab my grab my attention?attention?
Who or what Who or what might be might be omittedomitted??
Who is the Who is the audienceaudience??
WhereWhere was the was the ad published?ad published?
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Advertising LiteracyAdvertising Literacy
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Language of moving imagesLanguage of moving images
CamerasCameras LightsLights Sound (including music)Sound (including music) Editing ( aka post production)Editing ( aka post production) Set designSet design Actors:Actors:
- expressions (non-verbal)- expressions (non-verbal)
- clothes- clothes
- body language- body language
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Nonprint/ CommercialNonprint/ Commercial
Be sure to see the lesson plan that Be sure to see the lesson plan that incorporates this video atincorporates this video at
www.frankwbaker.com/streaming_mlwww.frankwbaker.com/streaming_ml
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Communication Arts: 9-12Communication Arts: 9-12
“ “ analyze and evaluate the analyze and evaluate the effectiveness of video techniques effectiveness of video techniques (lighting, camera angles, shots, etc.) (lighting, camera angles, shots, etc.) in television and film”in television and film”
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Language of Moving ImagesLanguage of Moving Images
CamerasCameras LightsLights Sound (e.g. music)Sound (e.g. music) Editing (includes sfx)Editing (includes sfx) Set DesignSet Design Actors:Actors:
Wardrobe Wardrobe
ExpressionsExpressions
Body LanguageBody Language
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Deconstructing Nonprint textsDeconstructing Nonprint texts
Cell Phone AdCell Phone Ad
Be sure to see the lesson plan thatBe sure to see the lesson plan that
incorporates this ad atincorporates this ad at
www.frankwbaker.com/streaming_mlwww.frankwbaker.com/streaming_ml
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Political AdsPolitical Ads
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Political AdsPolitical Ads
““The Country I Love”The Country I Love”
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Deconstructing Motion PicturesDeconstructing Motion Pictures
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Deconstructing Motion PicturesDeconstructing Motion Pictures
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News LiteracyNews Literacy
You are the reporterYou are the reporter
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TwitterTwitter
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http://is.gd/w5eC7 http://is.gd/w5eC7
==
http://newsosaur.blogspot.com/2009/http://newsosaur.blogspot.com/2009/12/presses-stopped-forever-at-140-12/presses-stopped-forever-at-140-papers.htmlpapers.html
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ActivityActivity
Everyone reads the news storyEveryone reads the news story
Using the handout, summarize your Using the handout, summarize your story in 140 charactersstory in 140 characters
Be prepared to explain what strategy Be prepared to explain what strategy you used you used
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Questions/EvaluationsQuestions/Evaluations
““Putting Media Literacy Putting Media Literacy To Work in the Classroom”To Work in the Classroom”
Frank W. BakerFrank W. Baker
[email protected]@aol.com