putting pr in front of your inbound marketing engine - scott baradell
DESCRIPTION
Presented at the 2014 Brand+Aid Marketing and Social Media Conference.TRANSCRIPT
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PUTTING PR IN FRONT OF YOUR INBOUND MARKETING ENGINE
SCOTT BARADELL, APR PRESIDENT IDEA GROVE
@DALLASINBOUND #BrandAidTX
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THE COMPARISON
Topical Stories Newsjacking
Media Outreach Site Outreach
Thought Leadership Authorship
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THE PROCESS
PR SOCIAL SEARCH BLOGS
DOWNLOADS
EMAIL NURTURING
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PRESS RELEASE
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MAGAZINE FEATURE
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BYLINE ARTICLE
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VIDEO/MULTIMEDIA
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BLOG SERIES
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EMAIL CAMPAIGN
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ServiceVirtualization.com
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TodaysWirelessWorld.com
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TodaysWirelessWorld.com