putting users in ux: research methods for strategy
TRANSCRIPT
Putting Users in UX
Episode 1
Research Methods for Strategy
Putting Users in UX Episode 1
Research Methods for Strategy Today
Episode 2
Research Methods for Design Wednesday, May 27
Putting Users in UX Episode 1
Research Methods for Strategy Today
Episode 2
Research Methods for Design Wednesday, May 27
Episode 3
Research Planning, Execution & Analysis Wednesday, June 24
Terry Costantino + Steven LeMay
What we’ll be talking about today
Background • User experience at the UX process
• Types of research and the research process
Research Methods for Strategy
1. Contextual Inquiry
2. Interviews
3. Surveys
4. Focus Groups
5. World Café
Wrap-up
What is
User Experience? User Experience encompasses all aspects of the end-user’s
interaction with the company, its services, and its products.
Nielsen Norman Group
http://www.nngroup.com/articles/definition-user-experience/
UX Process Usability Testing
A/B Testing
Eye Tracking
Heuristic Evaluation
Contextual Inquiry
Interviews
Surveys
Focus Groups
World Café
Usability Testing
Collaborative Design
Prototype Testing
Usability Testing
UX Panels & Hangouts
Types of Research
Quantitative Qualitative
Questions What? Why?
Purpose Generalizability
Prediction
Causal Explanations
Exploratory
Understanding Participants’ Perspectives
Researcher Role Objective Observer Empathic Participant
Setting Controlled Environment Naturalistic Environment
Analysis Statistical Interpretive
Adapted from: Siegle, Del. “Qualitative versus quantitative.” University of Connecticut-Neag Center for
Gifted Education and Talent Development (2006).
Types of Research
Quantitative
Qualitative
THEORY HYPOTHESIS OBSERVATION CONFIRMATION
OBSERVATION PATTERN TENTATIVE HYPOTHESIS THEORY
Research Process
DETERMINE RESEARCH OBJECTIVE
PLAN RECRUIT CONDUCT ANALYZE & REPORT
Getting Users into
the UX Strategy 1. Contextual Inquiry
2. Interviews
3. Survey
4. World Café
5. Focus Group
1 Contextual Inquiry Fieldwork
1 Contextual Inquiry
Go where your users go. Observing people use a product or service in the context of where it’s normally used.
2 Interviews Insights from individuals or small groups
2 Interviews
Interviews are structured conversations.
• Talking to users is simple • Conversational, but focused • In their natural surroundings is best
3 Surveys Structured questions for a few or for many people
3 Surveys
Qualitative surveys provide insights, not numerical data.
• Involve more people, across time and locations • Standalone or use with another method • Deliver online, in-person or by mail
4 Focus Groups Gathering input from small groups
4 Focus Groups
Rather than just gathering opinion, create a collaboration space.
• Create and test product vision and concepts • Encourage interaction between participations • Challenge client and design team pre-conceived notions
5 World Café Gathering input from large groups
5 World Café
Gather input form a large number of people in a single afternoon.
• Allows people to feel heard and to hear each other
Key Research Methods for Strategy
Putting Users in UX Episode 1
Research Methods for Strategy Today
Episode 2
Research Methods for Design Wednesday, May 27
Episode 3
Research Planning, Execution & Analysis Wednesday, June 24
Thank You Terry Costantino and Steven LeMay Usability Matters 215 Spadina Ave., Toronto ON, M5T 2C7 416 598 7770 [email protected] [email protected]