pwc global digital iq survey: where to find ideas
TRANSCRIPT
Where to Find Ideas
2014 US CEO Survey 6th Annual Digital IQ Survey
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"The companies that will win are those that deliver true innovation.”
—Health Care CEO in the U.S.
So, where does innovation come from? Top performing companies look outside of their own walls.
36
Are you a top performing company?
Technology
Automotive
Healthcare
Retail & Consumer
Entertainment, Media, & Communications
External Internal
Source: PwC, 6th Annual Digital IQ Survey, 2014
41
36
36
36
41
28
34
31
41
32
36
Maybe not, if you’re in these industries, where companies still look internally, not externally, for ideas.
Start at the macro. Look toward the right country, where CEOs say
they’re finding ideas for growth.
United States
China Japan Germany
36% 43% 35% 47%
Where will innovation deliver the most growth?
Now, ask yourself these 3 questions
What’s your outside-in learning pipeline?
Use outside ideas to shape your innovation priorities.
How do you align your innovation
priorities with your business priorities?
This is how you’ll know how to filter, test,
and ultimately invest in the right ideas.
What are the project proposals, phasing, and checkpoints?
Realize that early stage projects aren’t tied to
traditional ROI. Measure return by the potential for
learning and by spotting disruptive opportunities.
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