pwp congress 2012 greg moesser
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"Attracting European Buyers and Foreing Investors"TRANSCRIPT
“Attracting European Buyers and
Foreign investors”
Greg MoesserVice President of the Pr ivate Estate Divis ion
of Rodeo Realty, Los Angeles
C O N F E R E N C E
International buyers
&
Foreign investors
A fabulous NICHE market for Luxury
Agents . . .
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
Foreign Buyer Demographics
All Cash Transactions
Strong Financial Portfolio
Seeking A Stable Investment
Second Home or Vacation Property
Seeking to Invest Capital
Desire For Country Residency
Desire For Country Education
Luxury Real Estate Buyers
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
Foreign Buyer Demographics
All Cash Transactions
Strong Financial Portfolio
Seeking A Stable Investment
Second Home or Vacation Property
Seeking to Invest Capital
Desire For Country Residency
Desire For Country Education
Luxury Real Estate Buyers
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
Where Are Foreign Buyers Coming
From?
- CANADA
- MEXICO
- CHINA
- ASIA
- USA
- EUROPE-RUSSIA
- MIDDLE EAST
- LATIN AMERICA
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
Understand the concerns of international
Buyers...
- Foreigner Property Ownership Rights
- Property Title Guarantee
- Visa & Residency Requirements
- Property & Individual Taxes
- Market Stability
- Rental Market Opportunities
- Re-Sale Requirements $$$
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
Example : buyers seeking USA properties
-Foreign Buyers have all the same “Property” rights as USA citizens.
- 2nd HOME VACATION BUYERS
- Yearly restrictions on length of stay in USA
- PERMANENT RESIDENCY BUYERS
- Specialty Employment Status
- Family Relationships Residency
- Asylum & Political Reasons
- THE EB-5 INVESTOR PROGRAM
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
The eb-5 investor program
• Foreign Investors & Their Family Can Apply For Permanent Residency
Immediately.
• Applications Can Sometimes Be Processed In 4-6 Months
• A Special USA Investor Program
• Develop Relationships With Immigration Attorneys
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
Market data & resources...
1. Identify the international composition of your market.WorldProperties.com and National Association of REALTORS’ State-by-State International Business Reports provides information regarding population demographics, immigration trends, foreign investment trends in your state, and more.
2. Find the local foreign companies and facilities in your market. Contact the Human Resources departments of these companies to form relationships and start becoming the go-to real estate agent for foreign expats relocating to your area.
3. Create relationships with foreign investment officials. Build relationships with economic development agencies, which are on the leading edge of foreign direct investment. Seek out state, regional, and local development organizations as well as industry groups and the Chambers of Commerce to expand your reach.
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
Certified international specialist...
- Global List of Referral Agents
- Connect With Over 2000 CIPS Certified Global Agents
- Listings on WorldProperties.com
- Learn International Business Customs
The CIPS Designation is the only designation of its kind in the real estate community. It’s synonymous with advanced expertise, a global perspective and distinct understanding of a global buyer, and comes with powerful brand recognition with designees in nearly 40 countries.
By earning your CIPS Designation, you instantly align yourself with the best in the business, and join our influential network of international professionals. Don’t just give your business a global spin; take your business to the global level.
The CIPS Designation can also increase your earning potential – on average, CIPS designees earn $50,000 more than non-CIPS designees from real estate sales annually
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
CIPS Worldwide networking . . .
(1) give and get referrals to exchange transaction referrals with worldwide agents
(2) take advantage of the CIPS Network worldwide
(3) obtain online real estate market information on nearly 100 countries
(4) Get referrals from the online CIPS Directory
(5) earn prestige and new business with the CIPS Designation
(6) stay ahead of the pack
(7) Market yourself in international real estate organizations.
.
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
It’s nothing
new...
It’s all about networking...
It’s just
personal networking on
an international scale...
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
Prestige MLS is a Business Club
exclusively dedicated to Luxury Real
Estate in Europe and throughout the
world. Members are strictly selected
for their experience and reputation in
the Luxury Real Estate market.
By pooling their exclusive offers, and
combining their skills according to the
MLS rules and principles, Prestige
MLS members collaborate actively for
the success of your real estate project
: Purchase, Sale or Rental
Prestige MLS for Luxury Real Estate
The Prestige-MLS Luxury Real Estate
Conferences
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
Asian Market MLS site: Camijiau
Newest tool for Chinese Real Estate Marketing
Utilize Chinese Social Media Sharing Functionality for Promotion
Property listings and company information translated in Chinese and company
information to Chinese social media, real estate, and video sharing sites
Chinese SEO: Be found on top Chinese Local search engines like Baidu,
Google China, Bing.CN and Yahoo Taiwan with top Chinese keywords like "美国房产 U.S. Housing
Enables you to share listings with Chinese Investors
Searchable in Chinese Search Engines
How to join?
$50/Month for the first listing and $25/Month per additional listing. Agents with
5 or more listings qualify for the premium agent page
Contact: 1(888)267-2889 www. caimeiju.com
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
Targeting Asian Market:
Chinese Version of YouTube
• NO costs associated to use the service
• Provides monthly market updates about ultra-luxury homes in Los Angeles
• Great window of opportunity for Foreign Buyers
• China’s leading internet television site
• 203 million monthly visitors
• In an effort to stimulate the housing market, Congress is also considering legislation that would grant visas to international buyers who spend more than $500,000 on a residential property in the U.S.
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
World Properties included with Proxio
Membership
Increase your international business
with the certification for brokers and
agents interested in making and
receiving referrals for foreign buyers
and sellers
How to be a member of International
Consortium of Real Estate
Associations:
Agents must take an online
certification course for $129
Visit [email protected] for
more details
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
PROXIO: Social Marketing
Proxio is a International MLS and
Global Real Estate Networking
Platform that brings together real
estate professionals in 132 countries
to more efficiently share and market
their listings
Proxio's platform includes , a
professional network connecting over
400,000 agents from 115 countries
with millions of residential and
commercial listings, all translated into
19 languages.
Other services for agents, brokerages
and associations include multilingual
websites, global data exchanges,
targeted syndication, private
networks, online marketing tools, and
analytics
There is an annual fee of $99.00
More real estate networking
conferences...
MIPIM Real Estate , Cannes, France
LP Luxury Property Show, Beijing, China
London Property Show
Moscow Luxury Real Estate Conference
LRE Real Estate Conferences, USA & Europe
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
Market Your Website To The World...
Add Foreign Buying Information
Use Foreign Languages to Attract Global Buyers
Use Foreign Languages For Search Optimization on Foreign Search
Engines
Develop Partnerships with Global Agents
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r
www.LAClassicEstates.com
“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n
i n v e s t o r s ”
G r e g M o e s s e r