pwp congress 2012 greg moesser

25
“Attracting European Buyers and Foreign investors” Greg Moesser Vice President of the Private Estate Division of Rodeo Realty, Los Angeles CONFERENCE

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"Attracting European Buyers and Foreing Investors"

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Page 1: Pwp congress 2012 greg moesser

“Attracting European Buyers and

Foreign investors”

Greg MoesserVice President of the Pr ivate Estate Divis ion

of Rodeo Realty, Los Angeles

C O N F E R E N C E

Page 2: Pwp congress 2012 greg moesser

International buyers

&

Foreign investors

A fabulous NICHE market for Luxury

Agents . . .

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 3: Pwp congress 2012 greg moesser

Foreign Buyer Demographics

All Cash Transactions

Strong Financial Portfolio

Seeking A Stable Investment

Second Home or Vacation Property

Seeking to Invest Capital

Desire For Country Residency

Desire For Country Education

Luxury Real Estate Buyers

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 4: Pwp congress 2012 greg moesser
Page 5: Pwp congress 2012 greg moesser

Foreign Buyer Demographics

All Cash Transactions

Strong Financial Portfolio

Seeking A Stable Investment

Second Home or Vacation Property

Seeking to Invest Capital

Desire For Country Residency

Desire For Country Education

Luxury Real Estate Buyers

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 6: Pwp congress 2012 greg moesser

Where Are Foreign Buyers Coming

From?

- CANADA

- MEXICO

- CHINA

- ASIA

- USA

- EUROPE-RUSSIA

- MIDDLE EAST

- LATIN AMERICA

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 7: Pwp congress 2012 greg moesser

Understand the concerns of international

Buyers...

- Foreigner Property Ownership Rights

- Property Title Guarantee

- Visa & Residency Requirements

- Property & Individual Taxes

- Market Stability

- Rental Market Opportunities

- Re-Sale Requirements $$$

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 8: Pwp congress 2012 greg moesser

Example : buyers seeking USA properties

-Foreign Buyers have all the same “Property” rights as USA citizens.

- 2nd HOME VACATION BUYERS

- Yearly restrictions on length of stay in USA

- PERMANENT RESIDENCY BUYERS

- Specialty Employment Status

- Family Relationships Residency

- Asylum & Political Reasons

- THE EB-5 INVESTOR PROGRAM

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 9: Pwp congress 2012 greg moesser

The eb-5 investor program

• Foreign Investors & Their Family Can Apply For Permanent Residency

Immediately.

• Applications Can Sometimes Be Processed In 4-6 Months

• A Special USA Investor Program

• Develop Relationships With Immigration Attorneys

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 10: Pwp congress 2012 greg moesser

Market data & resources...

1. Identify the international composition of your market.WorldProperties.com and National Association of REALTORS’ State-by-State International Business Reports provides information regarding population demographics, immigration trends, foreign investment trends in your state, and more.

2. Find the local foreign companies and facilities in your market. Contact the Human Resources departments of these companies to form relationships and start becoming the go-to real estate agent for foreign expats relocating to your area.

3. Create relationships with foreign investment officials. Build relationships with economic development agencies, which are on the leading edge of foreign direct investment. Seek out state, regional, and local development organizations as well as industry groups and the Chambers of Commerce to expand your reach.

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 11: Pwp congress 2012 greg moesser

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 12: Pwp congress 2012 greg moesser

Certified international specialist...

- Global List of Referral Agents

- Connect With Over 2000 CIPS Certified Global Agents

- Listings on WorldProperties.com

- Learn International Business Customs

The CIPS Designation is the only designation of its kind in the real estate community. It’s synonymous with advanced expertise, a global perspective and distinct understanding of a global buyer, and comes with powerful brand recognition with designees in nearly 40 countries.

By earning your CIPS Designation, you instantly align yourself with the best in the business, and join our influential network of international professionals. Don’t just give your business a global spin; take your business to the global level.

The CIPS Designation can also increase your earning potential – on average, CIPS designees earn $50,000 more than non-CIPS designees from real estate sales annually

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 13: Pwp congress 2012 greg moesser

CIPS Worldwide networking . . .

(1) give and get referrals to exchange transaction referrals with worldwide agents

(2) take advantage of the CIPS Network worldwide

(3) obtain online real estate market information on nearly 100 countries

(4) Get referrals from the online CIPS Directory

(5) earn prestige and new business with the CIPS Designation

(6) stay ahead of the pack

(7) Market yourself in international real estate organizations.

.

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 14: Pwp congress 2012 greg moesser

It’s nothing

new...

It’s all about networking...

It’s just

personal networking on

an international scale...

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 15: Pwp congress 2012 greg moesser

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Prestige MLS is a Business Club

exclusively dedicated to Luxury Real

Estate in Europe and throughout the

world. Members are strictly selected

for their experience and reputation in

the Luxury Real Estate market.

By pooling their exclusive offers, and

combining their skills according to the

MLS rules and principles, Prestige

MLS members collaborate actively for

the success of your real estate project

: Purchase, Sale or Rental

Prestige MLS for Luxury Real Estate

Page 16: Pwp congress 2012 greg moesser

The Prestige-MLS Luxury Real Estate

Conferences

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 17: Pwp congress 2012 greg moesser

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 18: Pwp congress 2012 greg moesser

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Asian Market MLS site: Camijiau

Newest tool for Chinese Real Estate Marketing

Utilize Chinese Social Media Sharing Functionality for Promotion

Property listings and company information translated in Chinese and company

information to Chinese social media, real estate, and video sharing sites

Chinese SEO: Be found on top Chinese Local search engines like Baidu,

Google China, Bing.CN and Yahoo Taiwan with top Chinese keywords like "美国房产 U.S. Housing

Enables you to share listings with Chinese Investors

Searchable in Chinese Search Engines

How to join?

$50/Month for the first listing and $25/Month per additional listing. Agents with

5 or more listings qualify for the premium agent page

Contact: 1(888)267-2889 www. caimeiju.com

Page 19: Pwp congress 2012 greg moesser

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 20: Pwp congress 2012 greg moesser

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Targeting Asian Market:

Chinese Version of YouTube

• NO costs associated to use the service

• Provides monthly market updates about ultra-luxury homes in Los Angeles

• Great window of opportunity for Foreign Buyers

• China’s leading internet television site

• 203 million monthly visitors

• In an effort to stimulate the housing market, Congress is also considering legislation that would grant visas to international buyers who spend more than $500,000 on a residential property in the U.S.

Page 21: Pwp congress 2012 greg moesser

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

World Properties included with Proxio

Membership

Increase your international business

with the certification for brokers and

agents interested in making and

receiving referrals for foreign buyers

and sellers

How to be a member of International

Consortium of Real Estate

Associations:

Agents must take an online

certification course for $129

Visit [email protected] for

more details

Page 22: Pwp congress 2012 greg moesser

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

PROXIO: Social Marketing

Proxio is a International MLS and

Global Real Estate Networking

Platform that brings together real

estate professionals in 132 countries

to more efficiently share and market

their listings

Proxio's platform includes , a

professional network connecting over

400,000 agents from 115 countries

with millions of residential and

commercial listings, all translated into

19 languages.

Other services for agents, brokerages

and associations include multilingual

websites, global data exchanges,

targeted syndication, private

networks, online marketing tools, and

analytics

There is an annual fee of $99.00

Page 23: Pwp congress 2012 greg moesser

More real estate networking

conferences...

MIPIM Real Estate , Cannes, France

LP Luxury Property Show, Beijing, China

London Property Show

Moscow Luxury Real Estate Conference

LRE Real Estate Conferences, USA & Europe

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 24: Pwp congress 2012 greg moesser

Market Your Website To The World...

Add Foreign Buying Information

Use Foreign Languages to Attract Global Buyers

Use Foreign Languages For Search Optimization on Foreign Search

Engines

Develop Partnerships with Global Agents

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r

Page 25: Pwp congress 2012 greg moesser

www.LAClassicEstates.com

“ A t t r a c t i n g E u r o p e a n B u y e r s a n d F o r e i g n

i n v e s t o r s ”

G r e g M o e s s e r