q 3 2013 americas game plan...

Q3 2013 AMERICAS GAME PLAN FRANCHISE

KEY ACTION ITEMS EST HOURS DUE DATE RESOURCES

JW In-Room Video Update Submit preferred property image 1 hour Now ndash July 15 MGS

Participate in Soak Up Sonoma Beverage Promotion (US only) 1 ndash 2 hours Now ndash Aug 27 MGS

GuestWare 40 Workshop Consider holding an optional on-site session to ensure full implementation and activation of GuestWare 40 (excludes Hawaii)

1 day Now ndash Dec MGS

Business Transient Pricing Ensure all General Screens are complete in MarRFP and engage sales strategy leaders to establish pricing and account strategies

20 ndash 30 hours July ndash Sept MGS

JW Event Concierge Review launch schedule and identify property champion once contacted by project team complete five-week preparation for launch

1 hour By Market MGS

Standing Ovation As part of JW Symphony of Service hotels are strongly encouraged to share stories of exceptional service interactions

2 hours Ongoing MGS

IMPORTANT REMINDERS

Implement Changes to Elite Benefits Program Including

Complimentary Weekend Breakfast Now

Property Internet Comply with 2013 Bandwidth Requirements and

Global Property Network Standards (GPNS) Consider Offering

Tiered-Internet Option

Now ndash Dec 30

Use New Resources to Avoid Summer Dips in GSS Scores Now ndash Aug Plan for and Promote Global Safety amp Security Awareness Month Sept

Consider Participating in Aquafina Campaign to Support

Childrenrsquos Miracle Network Hospitals Now ndash Aug 31 Review 2014 Operating Budget Guidelines Sept

Complete Global Account Link Training Energizer July 8 ndash Sept Activate Brand Essentials

JW Dream Bar | JW Kids | FacebookTwitter | In-Room Collateral | JWM Magazine

Participating Hotels Complete Engagement Survey Reporting

and Action Planning Aug

CONFERENCE CALLS amp WEBINARS

Brand GM Webinar July 16

Global eCommerce Series July 24 | Aug 21 | Sept 18

Intermediary ldquoIndustry Insightsrdquo Aug 13

All-Team PR Call Aug 14

Regional Marketing amp eCommerce Webinar Aug

Food amp Beverage and Event Management Update Sept Invitation sent via Outlook contact Kenyana Briscoe with questions

Feedback Please Email Owner amp Franchise Services

MARRIOTT INTERNATIONAL CONFIDENTIAL AND PROPRIETARY INFORMATION



Business Transient Pricing Complete all the General Screens in MarRFP and engage sales strategy leaders to establish and renegotiate pricing and account strategies


IMPORTANT REMINDERS

Implement Changes to Elite Benefits Program Including Complimentary Weekend Breakfast (Excludes Resorts) Now

Use New Resources to Avoid Summer Dips in GSS Scores Now ndash Aug

Consider Participating in Aquafina Campaign to Support Childrenrsquos Miracle Network Hospitals Now ndash Aug 31

Complete Global Account Link Training Energizer July 8 ndash Sept

Participating Hotels Complete Engagement Survey Reporting and Action Planning Aug

Plan for and Promote Global Safety amp Security Awareness Month Sept

Review 2014 Operating Budget Guidelines Sept







R Navigator 30 Engagement (execute Navigator workshop) | Technology (order iPads) 10 hours Aug MGS



REN Meeting Expert Review launch schedule and identify property champion once contacted by project team complete five-week preparation for launch


GuestWare 40 Workshop Consider holding an optional on-site session to ensure full implementation and activation of GuestWare 40


IMPORTANT REMINDERS

Implement Changes to Elite Benefits Program Including Complimentary Weekend Breakfast

Now Property Internet Comply with 2013 Bandwidth Requirements and Global Property Network Standards (GPNS) Consider Offering Tiered-Internet Option

Now ndash Dec

Use New Resources to Avoid Summer Dips in GSS Scores Now ndash Aug Drive Social Media Engagement Ongoing

Consider Participating in Aquafina Campaign to Support Childrenrsquos Miracle Network Hospitals

Now ndash Aug 31 Host R Time Game and Quarterly Rallies Ongoing

Submit Monthly Activation Calendar July | Aug | Sept Styling and Accessorizing Ongoing

Complete Global Account Link Training Energizer July 8 ndash Sept Plan for and Promote Global Safety amp Security Awareness

Month Sept


and Action Planning Aug Review 2014 Operating Budget Guidelines Sept

CONFERENCE CALLS amp WEBINARS R Conversations July 17 | Aug | Sept


Quarterly Navigator Call Aug 1

Intermediary Industry Insights Aug 13


PR amp Social Media Aug

Food amp Beverage and Event Management Update Sept Please contact Melissa Girma if you have not received an Outlook invitation


Q3 2013 AMERICAS GAME PLAN | FRANCHISE



Marriott Hotels Proprietary amp Confidential

THE START OF HOSTING BRILLIANTLY EST HOURS DUE DATE RESOURCES

Conversation Starters Host monthly conversations with associates using provided materials and view key brand priorities on Priority 1 site

1 hour month July Arrival

Aug Personal Connections Sept Celebrate Hosting

Priority 1

Mobile Guest Services Identify Coach begin ldquoMobile Minutesrdquo during Stand-Up update Pre-Arrival Planning Checklist complete eLearning complete Control Panel practice and certify readiness prior to Aug 27 launch

GM 1 hour Coach 8 hours

July ndash Aug 27 GM Identify Coach | MGS

Red Coat Direct Review launch schedule once contacted by project team complete five-week preparation for launch

1 hour Now ndash Dec (By Market)

MGS

Hosting Identify Coach complete pre-launch survey attend kick-off webinar prepare for launch event launch Art of Hosting program (new service cardDaily Stand-Up)

8 hours Aug ndash Sept TeamShare

Updating Essentials On replacement order new terry (available now) collateraldesign files (available July) and bath amenities (available Sept) and train staff on processes

Varies On Replacement Terry | Collateral | Bath Amenities

Marketing amp PR Publicize the Travel Brilliantly campaign on property and as necessary use the PR Toolkit to explain the repositioning to press Varies Now ndash Sept MGS






IMPORTANT REMINDERS

Implement Changes to Elite Benefits Program Including Complimentary Weekend Breakfast Now



Property Internet Comply with 2013 Bandwidth Requirements

and Global Property Network Standards (GPNS) Consider

Offering Tiered-Internet Option

Now ndash Dec 30

Consider Participating in Aquafina Campaign to Support Childrenrsquos Miracle Network Hospitals Now ndash Aug 31 Plan for and Promote Global Safety amp Security Awareness Month Sept

Complete Global Account Link Training Energizer July 8 ndash Sept Review 2014 Operating Budget Guidelines Sept

CONFERENCE CALLS amp WEBINARS Global eCommerce Series July 24 | Aug 21 | Sept 18



Food amp Beverage and Event Management Update Sept




Seasonal Bistro and Annual Menu Revision Activate summer promotion (July 1) | Implement new Bistro menu (by July 15) 2 hours July 1 ndash 15

Summer Promotion

Annual Menu Refresh

ldquoComplimentary (Comp) Night Vouchersrdquo Program to be Eliminated Shred stock and read job aid for alternatives 05 hours Now ndash July 31 MGS

NFL Program All properties Kick off season with Football Night | For greater activation consider implementing optional action steps | CYRB Properties Order and activate NFL Bistro Blade menu

5 hours Now ndash Sept Promotion | Bistro

GM Conference Follow-Up Review Bistro Best Practices | CY Arrival Experience Implement Evaluation Smart Start and Refresh 8 ndash 10 hours Now ndash Sept MGS


20 ndash 30 hours Now ndash Sept MGS

IMPORTANT REMINDERS

Update Packages Deals amp Book Early Save Big Offers to Take Advantage of Summer Marketing Spending Now


CYRB Properties Replace Guest Directory Page on Complimentary Lobby Coffee As Necessary Now

Complete Training for New MRDW Demand Analysis Tool Report Scheduler Sept


Consider Participating in Aquafina Campaign to Support Childrenrsquos Miracle Network Hospitals Now ndash Aug 31 Review 2014 Operating Budget Guidelines Sept

Complete Global Account Link Training Energizer July 8 ndash Sept Tokenization Review Schedule and Replace On-Property Credit Card Swipe Devices Once Contacted by Marriott Now ndash Dec 30

Review New CY Brand Blog (Look for Information in an Upcoming Franchise Weekly Update) July

Property Internet Comply with 2013 bandwidth requirements and Global Property Network Standards (GPNS) Consider Offering Tiered-Internet Option

Now ndash Dec 30

CYRB Properties Order Holiday Deacutecor July ndash Sept

Training Bistro Operations 101 and 102 (New Mgrs Only) | Access EDGE (New GMs amp Sales Leaders Only)



Bistro Fall Menu Aug

NFL Activation Aug 6 or 9






Problem Resolution Focus Program Conduct training 8 hours Now ndash Sept MGS



Review Market Share Action Plan Using Web-Enabled MAMS Application on MRDW 1 hour Ongoing MGS

IMPORTANT REMINDERS

Participate in Rally Around 85 Challenge Now ndash Sept Complete Training for New MRDW Demand Analysis Tool Report Scheduler Sept




Participating Hotels Complete Engagement Survey Reporting and Action Planning

Aug Property Internet Comply with 2013 Bandwidth Requirements and Global Property Network Standards (GPNS) Consider Offering Tiered-Internet Option

Now ndash Dec 30



Quarterly Brand Webinar Aug 6 or 7









ES Factor Complete Business Evaluation Tool training and continue to use Action Planning and Performance Planning tools 3 hours July ndash Aug MGS

IMPORTANT REMINDERS

Participate in Huddle-Off Contest Now ndash Aug 15 Q3 Service So Memorable Refresh Sept

Activate Local American Red Cross Partnership Now ndash Sept Complete Training for New MRDW Demand Analysis Tool Report Scheduler Sept




Complete Global Account Link Training Energizer July 8 ndash Sept Tokenization Review Schedule and Replace On-Property Credit Card Swipe Devices Once Contacted by Marriott

Now ndash Dec 30


Property Internet Comply with 2013 Bandwidth Requirements and Global Property Network Standards (GPNS) Consider Offering Tiered-Internet Option

Now ndash Dec 30


ES Factor Performance Planning Ask the Experts July 9 or 10








AIR Kits Use for summer activities and to prepare for National Art Month activities in October 8 hours Now ndash Sept MGS



IMPORTANT REMINDERS

SHS Breakfast Blitzes Key Cards Marketing Collateral in Place

Now Complete Global Account Link Training Energizer July 8 ndash Sept

Update Club 120 Tracker | Download Latest Focus Area Now Participating Hotels Complete Engagement Survey Reporting and Action Planning

Aug

Review and Print All Back2New Materials for New SHS General Clean and Preventative Maintenance Program

Now Complete Training for New MRDW Demand Analysis Tool Report Scheduler

Sept

Review Monthly Mad About Market Share Data and Action Items

Now Plan for and Promote Global Safety amp Security Awareness Month

Sept

Download Latest AIR Card from MGS AIR Kit Page and Place in the Style Section of eSSSence Board

Now Review 2014 Operating Budget Guidelines Sept

Use New Resources to Avoid Summer Dips in GSS Scores

Now ndash Aug Tokenization Review Schedule and Replace On-Property Credit Card Swipe Devices Once Contacted by Marriott

Now ndash Dec 30


Now ndash Aug 31


Now ndash Dec 30

CONFERENCE CALLS amp WEBINARS SpringBoard Quarterly Brand Webinar July 16



National Art Month and SHS Community Service Sept 12







20 ndash 30 Hours Now ndash Sept MGS

ES Factor Complete Business Evaluation Tool training and continue to use Action Planning and Performance Planning tools 3 Hours July ndash Aug MGS

IMPORTANT REMINDERS





Now ndash Dec 30



Now ndash Dec 30




BOOST Webinar July 23 or 24



Quarterly Sales Aug 15 Feedback Please Email Owner amp Franchise Services






IMPORTANT REMINDERS

Implement Changes to Elite Benefits Program Including Complimentary Weekend Breakfast (Excludes Resorts) Now


Consider Participating in Aquafina Campaign to Support Childrenrsquos Miracle Network Hospitals Now ndash Aug 31

Complete Global Account Link Training Energizer July 8 ndash Sept



Review 2014 Operating Budget Guidelines Sept














IMPORTANT REMINDERS



Now ndash Dec






Month Sept



















Priority 1






MGS











IMPORTANT REMINDERS







Now ndash Dec 30











Summer Promotion

Annual Menu Refresh







IMPORTANT REMINDERS










Now ndash Dec 30
















IMPORTANT REMINDERS







Now ndash Dec 30













IMPORTANT REMINDERS







Now ndash Dec 30



Now ndash Dec 30













IMPORTANT REMINDERS




Aug



Sept



Sept





Now ndash Dec 30


Now ndash Aug 31


Now ndash Dec 30













IMPORTANT REMINDERS





Now ndash Dec 30



Now ndash Dec 30

















IMPORTANT REMINDERS



Now ndash Dec






Month Sept



















Priority 1






MGS











IMPORTANT REMINDERS







Now ndash Dec 30











Summer Promotion

Annual Menu Refresh







IMPORTANT REMINDERS










Now ndash Dec 30
















IMPORTANT REMINDERS







Now ndash Dec 30













IMPORTANT REMINDERS







Now ndash Dec 30



Now ndash Dec 30













IMPORTANT REMINDERS




Aug



Sept



Sept





Now ndash Dec 30


Now ndash Aug 31


Now ndash Dec 30













IMPORTANT REMINDERS





Now ndash Dec 30



Now ndash Dec 30















Priority 1






MGS











IMPORTANT REMINDERS







Now ndash Dec 30











Summer Promotion

Annual Menu Refresh







IMPORTANT REMINDERS










Now ndash Dec 30
















IMPORTANT REMINDERS







Now ndash Dec 30













IMPORTANT REMINDERS







Now ndash Dec 30



Now ndash Dec 30













IMPORTANT REMINDERS




Aug



Sept



Sept





Now ndash Dec 30


Now ndash Aug 31


Now ndash Dec 30













IMPORTANT REMINDERS





Now ndash Dec 30



Now ndash Dec 30












Summer Promotion

Annual Menu Refresh







IMPORTANT REMINDERS










Now ndash Dec 30
















IMPORTANT REMINDERS







Now ndash Dec 30













IMPORTANT REMINDERS







Now ndash Dec 30



Now ndash Dec 30













IMPORTANT REMINDERS




Aug



Sept



Sept





Now ndash Dec 30


Now ndash Aug 31


Now ndash Dec 30













IMPORTANT REMINDERS





Now ndash Dec 30



Now ndash Dec 30
















IMPORTANT REMINDERS







Now ndash Dec 30













IMPORTANT REMINDERS







Now ndash Dec 30



Now ndash Dec 30













IMPORTANT REMINDERS




Aug



Sept



Sept





Now ndash Dec 30


Now ndash Aug 31


Now ndash Dec 30













IMPORTANT REMINDERS





Now ndash Dec 30



Now ndash Dec 30















IMPORTANT REMINDERS







Now ndash Dec 30



Now ndash Dec 30













IMPORTANT REMINDERS




Aug



Sept



Sept





Now ndash Dec 30


Now ndash Aug 31


Now ndash Dec 30













IMPORTANT REMINDERS





Now ndash Dec 30



Now ndash Dec 30















IMPORTANT REMINDERS




Aug



Sept



Sept





Now ndash Dec 30


Now ndash Aug 31


Now ndash Dec 30













IMPORTANT REMINDERS





Now ndash Dec 30



Now ndash Dec 30















IMPORTANT REMINDERS





Now ndash Dec 30



Now ndash Dec 30









q 3 2013 americas game plan...

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