Target Audience Feedback & Audience TheoryFeedback of video interview with Rick

What have I learnt?• Many of what I have learnt from the interview with rick came from the

questions whereby he gave constructive feedback on the product and areas that it could have been improved on.

• The first thing that rick picks up on is the text on the front cover, rick says that he cant read some of the names on the left particularly well. This was a problem that I ran into while in the production process of my magazine and an attempt at resolving it was made by placing drop shadows on the text. Through this I have leant that colour coordination is key especially on the front cover and if I where to do it again I would either choose a new background or decide on a different colour for the text.

• I then asked rick later on in the interview if there was anything that would put him off the magazine. Overall rick did not suggests too much against them magazine but did say that perhaps on the Double page spread the text should be broken up a little bit. I believe that this is good feedback as my target audience who are primarily more fox thinkers than hedgehog thinkers would perhaps be put off by the large blocks of text and smaller sections of text would appeal more.

Feedback• Throughout many of ricks answers I was able to see a pattern

emerge whereby what attracted him most were visual elements on the pages and what deterred him form the magazine was often the written contents of the pages. This suggests that my audience are as I expected and primarily place style over content. This is also suggested when rick says the “contents page is cool” highlighting how my audience prize individuality over convention.

• I also learn that more about my sophisticated readers who would enjoy getting to “know what the magazine is about” as rick said. This interesting feedback as it shows me that my sophisticated audience are less interested about construction of the stars image and more about the creativity of the music.

David Morleys Reception Analysis• This theory sees the audience as the most active and

independent. Audiences have complete independence over what how they read a media product. I feel that my audience would recognise and understand what the producer wants you to do but adjust it to suit personal circumstance. I believe this due to some of the comments that rick made about the product for example when he complimented some of the colour choices that I made on the contents page and double page spread showing that he accepts some of the aims of my colour choices such as hierarchy of text and images on page which rick suggests when he says “the stuff that you want to read comes out” showing how the upper class audience read what they want to read.

Hypodermic syringe• The working classes of my target audience will not have The

same outlook on the magazine as my upper class have. They will instead fall under other theories such as Hypodermic syringe and Culmination theory that see the audience as less active. Hypodermic syringe is a theory that suggests the audience are injected with ideologies which they blindly accept. This theory is not shown through the interview with rick as rick falls under the B income bracket of my audience and therefore would view the magazine differently. By believing that my audience will perceive the product the way this theory suggests I can begin to analyse my magazine in a way that the working classes of my audience would.

Dyers star theory • Dyers star theory suggests that stars are made to look like real people

experiencing real emotions. It is said that stars are constructed by the media for a particular purpose and that purpose. Dyers star theory can be seen within my magazine through the way that i have photographed Alex. Alex is seen to be experiencing real emotions through the vulnerable look that he has. The graffiti and casual street clothing that the two in Congi wear also represent the stereotypical underground listener. By having the two dress like this and also having the graffiti wall behind them makes those that read the magazine feel as though they can associate with the two as it increase their identity as an underground artist and the more you are like your target audience the more you appeal to them.

• This theory is primarily associated with the working classes as they are not as active as those in the upper classes. This is represented through ricks response as he does not pick up on this and chooses to ignore it which shows some of David Morley's reception analysis.

Uses and gratifications • The uses and gratifications model is said to have to for fill one of these when we

choose a media product. • The categories fall under • Entertainment audience gets escapism• Information – audience learns something• Personal identity – the audience can relate to the characters situation• Social interaction – the media product creates a topic of conversation with

friends• I feel that my audience would be able to receive information, personal identity

and entertainment through my magazine. My magazine would give information through articles about artists and different genres of the underground. This information would also give a entertainment factor to the audience, especially if they enjoy the genre and find it interesting. I believe that my more working class audiences would gain personal identity with the artists and some of the picture pages of “people of the underground” that I would have intended on creating if I were to produce the whole magazine. I believe that Dyers star theory would apply to the working classes of my audience and because of this they would perhaps believe that they can associate themselves with the artist.