QMobileGroup Members:• Muhammad Danish• Syed Saqlain Shah• Osama Yousuf• Hasham Zahid

Company Overview

Established in 2009 By Mian Parvez Akhter & M. Azhar

Naeem Q Mobile stands for Quality mobile It is Pakistan’s quality brand that

provides affordability and reliability all at once

VisionEmpower our customers to connect with the world around them through a telecommunication medium that spells quality at affordable rates.

MissionTo establish brand loyalty and high revenues through customer loyalty by offering innovation, quality and reliability with excellent customer care.

Portfolio

Smart phones Windows/Android

phones Touchscreen

phones Bar phones Qwerty phones Tablets

Target Market

Youth Middle Class Lower Class

Touch ScreenQWERTYAndroid/Window Phones Tablets /Feature Phones

1,600 to 45,000

From big mobile phone markets to near by shops

Motivation TV channelsAdvertisements Gifts Sponsorships

Marketing Mix

SWOT Analysis

Strengths:1. Wide Model Range2. Low Price3. Availability

SWOT Analysis

Weaknesses:1. Low brand equity2. Technical faults

SWOT Analysis

Opportunities:1. Increasing demand for mobile phones

SWOT Analysis

Threats:1. New entrants in the market

Promotion

Celebrity Endorsement

Brand Popularity

As per 2014