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TRANSCRIPT
Q1
/14
www.contagious.com @contagious
London +44 (0)20 3206 9250New York +1 (212) 931-0931Singapore +65 9725 1775
Editorial Director Paul Kemp-Robertson / [email protected] Publication Consultant Gee Thomson / [email protected] CEO Simon Wylie / [email protected] Editorial Director, Americas Nick Parish / [email protected] Contagious Editorial Editor, Contagious MagazineEd White / [email protected] Managing Editor, Contagious MagazineEmily Hare / [email protected], Contagious I/O Alex Jenkins / [email protected] Editor, Contagious I/O Chloe Markowicz / [email protected] Staff Writers Lucy Aitken / [email protected] Chris Barth / [email protected] Patrick Jeffrey / [email protected] Louise Potter / [email protected] Researchers Raakhi Chotai / [email protected] Kate Hollowood / [email protected] Charlotte Sallis / [email protected] Production Administration AssistantLaura Khairallah / [email protected] EditorSangeeta Chauhan
Contagious Insider / Consultancy Director of Content & StrategyWill Sansom / [email protected] of Projects Georgia Malden / [email protected] Strategy Director, North America Arwa Mahdawi / [email protected] Consultants Katrina Dodd / [email protected] Haq / [email protected] Southern / [email protected]
Issue 38Cover / play-i.com Adorable, huh? Developed by ex-Frog, Apple and Google designers, Yana’s a lovely example of the educational, programmable toys we’re seeing more of as cheap technology means hardware start ups proliferate. Read more about Play-i on page 43.
Design Concept Garvin Hirt / Flok Design / flokline.de Printers Indigo Press Ltd / www.indigo-press.comThe views expressed in Contagious are those of the respective contributors and are not necessarily shared by
the magazine or its staff. No parts of this publication may be reproduced, copied or transmitted in any form or by any means stored in any information storage or retrieval system without the publisher’s written permission. Where source material has been reproduced the copyright remains the property of the copyright owner and material may not be reproduced in any form whatsoever without the owner’s prior consent.
Business Development Global Commercial DirectorAmar Chohan / [email protected] Growth OfficerNoelle Weaver / [email protected] Development DirectorsAsiapacRoger Mulchandani / [email protected] Stephane Scheyven / [email protected] Alessandro Manella / [email protected] Development ManagersIndia Neeraj Nayar / [email protected] AmericaErin Mavian / [email protected], Africa and Middle EastTom Stevenson / [email protected] Managers Kyle Abbott / [email protected] Jacovella / [email protected] Farnese / [email protected]
Client ServicesDirector of Client Services & EventsJess MacDermot / [email protected] Client Services ManagersJennifer Seide / [email protected] Murtagh / [email protected] of Renewals and RetentionAsh Luchmun / [email protected] Sales Support and Database ManagerFrancesca Rowlinson / [email protected] Contagious EventsEvents Director Arianna Radji / [email protected]
OperationsFinance Director Rebecca Partridge / [email protected] Finance Executive Nuccia Tomasello / [email protected] Office Manager Uma Lakhani / [email protected]
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Fully-Fledged PrototyPing Contagious thinking / By Nick Parishdeveloping paths to scalability helps prototypes move beyond gimmickry.
Survival inStinctS Contagious thinking / By Dan SouthernShifts in millennials’ behaviour and consumption patterns are causing brands to adapt to ensure they remain relevant.
the ethicS oF interruPtion Contagious thinking / By Emily Harethe gap between brands creating engaging marketing on new social platforms and those creating campaigns that are brash and intrusive is widening.
neWSContagious brand ideastargeting chinese consumers, evolving branded content and digital tools that are creating a smarter shopping experience.
WildFireDesign, technology and virtuethis quarter’s ideas include the world’s first home ai device, buildings that self-construct, anti-surveillance clothing and wearable tech that monitors illness.
SMall But PerFectly ForMedLittle brands, big thinkersthe startups and companies that have impressed this quarter. those punching above their weight in terms of revenue and visibility include Play-i, ibotta and Fairphone.
uP at night / intervieWSyl Saller, Diageotalent, agility and execution keep the cMo of the world’s biggest distiller awake, she tells ed White.
WildFire / intervieWAndreas Raptopoulos, Matternetthe drone delivery startup’s founder is on a mission to make transporting matter as easy as sending an email, he tells ed White.
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caSe Study / Paddy PoWerMaking mischiefdriven by marketing mischief and editorial rigour, Paddy Power has become a market leader in the dynamic betting industry. Patrick Jeffrey reveals the influential corporate culture behind this slick ecommerce operation.
inSider ideaS Return on culturecorporate culture, values and processes can become powerful communications collateral for brands. By nick Parish.
caSe Study / John leWiSIn whom we trustdepartment store John lewis’s emotional advertising strategy and commitment to putting consumers first has won the hearts of British shoppers. By chloe Markowicz.
Sector FocuS / MuSic StreaMingChanging rhythmas streaming music becomes mainstream, services are jostling to appeal to new users. technical, spec-based marketing is being consigned to the past as the sector starts to sing a new tune. By chris Barth.
in the Field / intervieWGary Klein insights are the heart of marketing, but our understanding of them is based on old research. cognitive psychologist gary Klein tells ed White about the nature of insights and how to nurture them.
uPStartSFuture talentyoung guns from across the globe: meet entrepreneur Josh Buckley, creative technologist rachel law and design innovator tim Bouckley.
Feature / governMent digital Service The strategy is deliverydan Southern investigates how a crack team of digital specialists is radically rewiring the uK government to put its citizens first.
indeX the brands, companies, people and agencies showcased in this issue of Contagious.
Q1
/14
www.contagious.com @contagious
London +44 (0)20 3206 9250New York +1 (212) 931-0931Singapore +65 9725 1775
Editorial Director Paul Kemp-Robertson / [email protected] Publication Consultant Gee Thomson / [email protected] CEO Simon Wylie / [email protected] Editorial Director, Americas Nick Parish / [email protected] Contagious Editorial Editor, Contagious MagazineEd White / [email protected] Managing Editor, Contagious MagazineEmily Hare / [email protected], Contagious I/O Alex Jenkins / [email protected] Editor, Contagious I/O Chloe Markowicz / [email protected] Staff Writers Lucy Aitken / [email protected] Chris Barth / [email protected] Patrick Jeffrey / [email protected] Louise Potter / [email protected] Researchers Raakhi Chotai / [email protected] Kate Hollowood / [email protected] Charlotte Sallis / [email protected] Production Administration AssistantLaura Khairallah / [email protected] EditorSangeeta Chauhan
Contagious Insider / Consultancy Director of Content & StrategyWill Sansom / [email protected] of Projects Georgia Malden / [email protected] Strategy Director, North America Arwa Mahdawi / [email protected] Consultants Katrina Dodd / [email protected] Haq / [email protected] Southern / [email protected]
Issue 38Cover / Play-iAdorable, huh? Developed by ex-frog, Apple and Google designers, Yana’s a lovely example of the educational, programmable toys we’re seeing more of as cheap technology means hardware startups proliferate. Read more about Play-i on page 43.
Design Concept Garvin Hirt / Flok Design / flokline.de Printers Indigo Press Ltd / www.indigo-press.comThe views expressed in Contagious are those of the respective contributors and are not necessarily shared by
the magazine or its staff. No parts of this publication may be reproduced, copied or transmitted in any form or by any means stored in any information storage or retrieval system without the publisher’s written permission. Where source material has been reproduced the copyright remains the property of the copyright owner and material may not be reproduced in any form whatsoever without the owner’s prior consent.
Business Development Global Commercial DirectorAmar Chohan / [email protected] Growth OfficerNoelle Weaver / [email protected] Development DirectorsAsiapacRoger Mulchandani / [email protected] Stephane Scheyven / [email protected] Alessandro Manella / [email protected] Development ManagersIndia Neeraj Nayar / [email protected] AmericaErin Mavian / [email protected], Africa and Middle EastTom Stevenson / [email protected] Managers Kyle Abbott / [email protected] Jacovella / [email protected] Farnese / [email protected]
Client ServicesDirector of Client Services & EventsJess MacDermot / [email protected] Client Services ManagersJennifer Seide / [email protected] Murtagh / [email protected] of Renewals and RetentionAsh Luchmun / [email protected] Sales Support and Database ManagerFrancesca Rowlinson / [email protected] Contagious EventsEvents Director Arianna Radji / [email protected]
OperationsFinance Director Rebecca Partridge / [email protected] Finance Executive Nuccia Tomasello / [email protected] Office Manager Uma Lakhani / [email protected]
issue 3
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