q2 - how effective is the combination of your main product and ancillary texts?
TRANSCRIPT
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Q2: How effective is the combination of your main product and ancillary texts?
Annie Scholfield
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OUR DIGIPAK
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DIGIPAK• Themes: The name of our song is “One Night” therefore we
thought it would be suitable to have a ‘night’ theme to our digipak by using the night sky as the main design.
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• Mise-En-Scene: We achieved this ‘night’ theme by setting the starry night sky as the background portraying this theme. We also achieved this by using dark photographs and editing them to create a contrast betw een the black and white and a contrast between the wording and digipak background (reference to the moon contr asting with the dar k night sky).
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• Composition: With the text we chose to centralise it, making a symmetrical front cover and track-listing for the back of the digipak. – We wanted it so be as simplistic as possible and not to complicate the composition.
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Our Magazine Advert
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MAGAZINE ADVERT
• Mise-en-scene: Our magazine ad is very similar to our digipak in terms of mise-en-scene. The ‘night’ theme is still apparent as the background is the same image as the digipak’s background.
• Theme: ‘Night’ theme (starry sky, bright writing contrasting with it representing the moon)
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MUSIC VIDEO• Theme: Majority of the shots are dark and give the feel of the
shots being late at night. • Motif: One shot we refer back to shows a very strong contrast
of light showing only half our lead singer’s face in bright light and the other half is pitch black – The half of his face illuminated looks like a moon. We’ve also use this motif on the digipak.
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WHAT LINKS THESE 3 PRODUCTS
• Mise-en-scene: Digipak and music video have clear links as the lead singer and band feature in both (performing)
• Motifs: Contrasts between colours and lighting (representing the moon and the night sky)
• Themes: All 3 products have the ‘night’ theme in common – for the digipak and mag ad the theme is clear as the back ground is a starry night sky and the writing is purple (a colour we thought represented ‘night’ well)
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How these products represent our artist’s image?
• Each product is simple yet effective – John Rzeznik focuses on his music more than his appearance.
• They each have down to earth feel, again concentrating more on the music than image.
• Our music video is a ‘raw’ video and it goes back to basics as the Goo Goo Dolls’ other videos really show off the talent of the band and their musicianship instead of their appearances.
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WHAT TARGET AUDIENCE EXPECT TO SEE
• Again, the target audience are music lovers. The most important thing to them is the music itself. They won’t need to see a glamorous magazine ad to be interested or a fancy music video to keep interest in the Goo Goo Dolls.
• They would expect to see the band present on the digipak and music video so they can see the band members in their element (playing/singing)
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OVERALL EFFECTIVENESS?
• The digipak, mag ad and video show the song ‘One Night’ for what it actually is – There is nothing false about all 3. They promote the Goo Goo Doll’s new song in a simplistic way which is what the Goo Goo Dolls are all about.