qas & build-a-bear webinar

© Experian Information Solutions, Inc. 2007. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified,

or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc.

Confidential and proprietary.

Welcome to Today’s Webinar:

Reach More Customers with Address Verification

Featured Speaker:

Paul Beckman, Enterprise Systems Su-bear-visor, Build-A-Bear Workshop

For Audio Dial: 1-866-237-3525

Passcode: 953142

© Experian Information Solutions, Inc. 2007. All rights reserved.

Confidential and proprietary. 2

Agenda

The Importance of Accurate Data

Phil McMannis, Experian QAS

Build-A-Bear’s Success Story

Paul Beckman, Build-A-Bear Workshop

QAS Pro and Pro Web Demonstrations

Rupert Thorp, Experian QAS

Q&A



Your organization’s data is one of its most valuable assets

It’s YOUR data – something no competitor has

Supports day to day operations

Holds customer contact details

Shows behavioral trends

Value of data is directly correlated with its quality – What if…

Product shipped to wrong address

Customer coupon or reward not received

Incorrectly segment customers

The Importance of Accurate Data



Data and Your Bottom Line

Bad Data

Hurts operational efficiency

Causes unnecessary costs

Skews customer analysis

Reduces your customer universe

Good Data

Improves understanding of customer preferences

Allows accurate customer segmentation

Fosters customer communication

Improves marketing campaign performance



Do You Have Confidence in Your Data?

Statistics from our recent Global Data Quality Research

97% of respondents do not completely trust their data

38% don’t trust due to lack of internal resources

22% blame technology

96% of respondents take some action to clean their data

However only 56% do so more than once every six months

4% admit they never clean their data!

Source: Dynamic Markets Limited, January 2009



Back-End Cleansing

Database

BusinessProcesses

(Fulfillment, Marketing, Operations, etc)

Back-End Data Cleansing

Data being used before cleaned costs you $$$$

Some data can never be fixed

on the back-end



Front-End Verification

Database

BusinessProcesses

(Fulfillment, Marketing, Operations, etc)

EnhanceDe-DupeAppend

EXPERIAN

QAS

VERIFIED RECORDS

Every record is verified before

entering database and processes

Back-end resources can focus on getting more from your data rather

than cleaning



In Summary

Don’t underestimate the power of your data

Decision making value

Ability to influence revenue

Put forth measures to increase your data confidence

Verify data before it hits your database for the most efficient data quality practices

If you don’t get a correct address the first time, while the customer is still engaged, you often need to contact the customer to correct it

Presented by: Paul Beckman Enterprise Systems Su-Bear-visor

A retail entertainment experience

Make a personalized

birth certificate.

Stuff it and add a heart filled

with your wishes.

Walk out, hand-in-paw,

with your new best

friend!

Choose your furry friend.

Dress it in fashions

and accessories.

Then continue the fun

online for FREE!

• Build-A-Bear Workshop is a global leader in interactive retail that allows kids “from 3 to 103” to make and personalize their own stuffed animals

• 80% of Guests are between 1-14 years old

• Average Guest is 9 years old

• First store opened in St. Louis, MO in 1997

• Over 70 million stuffed animals sold

• Over 400 stores worldwide

• Franchised stores opened or scheduled in over 20 international countries

• Over 7 million Stuff Fur Stuff® loyalty members

• Over 75% of all transactions are from a loyalty club member

• 30% of all Guests travel20+ miles to visit our stores

About Build-A-Bear Workshop®

Need for address verification

Address accuracy for Stuff Fur Stuff® loyalty program

Address collection inaccuracies at Stores

Reduce address collection time at POS

• Full addresses are collected at POS when signing up new Stuff Fur Stuff® loyalty members

• 20% of transactions are new member sign-up

Direct mailing undeliverable and returns from Postal Service

Reduce Call center calls regarding undelivered Loyalty Certificates

Eliminate invalid address characters from causing transaction rejects

Solution

Build-A-Bear Workshop needed a solution that was easy to use for cashiers and could be easily integrated with Epicor Store 5.6 POS

QAS Pro was the obvious choice (formerly known as QuickAddress)

• Recommended by Epicor

− Integrates with Epicor POS

− QAS and Epicor already had an established relationship

• Address data from the USPS

• Reduced key strokes to complete a full address

• Easy to use

• Very low learning curve

QAS Implementation

Build-A-Bear Workshop using Epicor Store 5.6 POS• Epicor developed API for POS integration for ease of use

Deployment to approximately 275 Stores for roughly 800 POS workstations was automated and performed in one night

All 292 North American Build-A-Bear Workshop stores are currently running QAS

* QAS is fully integrated in Epicor Store 6.2 POS* Epicor API available for Store 5 series up to Store 6.1 POS

Ease of use for Store Associates

No special key stroke combinations required to activate QAS Pro

Reduced key strokes to complete a full address

Very low learning curve with extremely positive feedback from Stores

• “Once used a couple times you know how to use it”

• “It’s so easy. I even just trained a new Bear Builder® and they like it”

• “It has been working great. It is much faster to use. I can see how it will

help a lot.”

Ease of use for Store Associates

Results

85% reduction in address collection inaccuracies in Stores

12 second average reduction in address collection time at POS

Greatly reduced direct mailing returns from Postal Service

Reduced Call center calls regarding undelivered Loyalty Certificates

• Happier customers

100% reduction of invalid address characters which caused transaction rejects.

Increased marketing efficiencies

buildabearville.com® buildabear.com

© Experian Information Solutions, Inc. 2007. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified,

or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc.

Confidential and proprietary.

QAS Pro and Pro Web Demonstrations

Rupert Thorp, Customer Business Manager, Experian QAS



QAS Pro Demonstration



QAS Pro Web Demonstration



QAS Products

REAL-TIME VERIFICATION

Address

QAS Pro (PC Based)

QAS Pro Web (Web Based)

QAS Pro API (Integration Toolkit)

Phone and Email

QAS Phone (Web Based)

QAS Email (Web Based)

CLEAN AND ENHANCE

MatchIT De-Duplication (PC Based)

QAS Batch (PC Based)

QAS Bulk Processing (Web Based)

Phone & Email Batch (Service)

NCOA Move Update (Service)



Please visit www.qas.comfor more information.

http://www.qas.com/?tid=2326

http://www.qas.com/?tid=2326

qas & build-a-bear webinar

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