qdigitals communications- company profile

Company Profile

www.qdigitals.com

Taking Creativity To The Next Level

1. Introduction2. A Proven Formula3. Nuts and Bolts4. Our Expertise5. Get in Touch

Our Agenda

Why do you need Digital Marketing?

Commissioned: ICT Qatar

Population studied: Online users in Qatar

Sample: 1,000 adults. 500 Qataris. 500 non-Qataris

Data Collection: CATI (Computer Assisted Telephonic Interviews)

Interview Length: 15 minutes

Understanding Digital Behavior in Qatar

Digital Media Usage in Qatar


WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums0%

20%

40%

60%

80%

100%

120%

97%

44% 46% 48%39%

65%

7%17%

92%

78%

38%26%

13%

34%

1%11%

82%89%

30% 27%

10%

33%

10%0%

Qataris Arab Expats Non-Arab Expats

How Qatar Ministries are using Social Media

What do we do?

We do Digital Marketing for m e d i u m to l a rge s ized bu s ine ss e s in Qatar.Founded in 2 0 1 1 by an Ind ian , and backed by J a id a h Gro u p . Our co m p any i s based in Doha, Qatar, so that we ca n provide a h igh quality service an d more value for money in the region.

About Us

We are a digital communications firm focused on digital business and social media.We help our clients, businesses and organizations, leverage the power of social media by embedding social technologies into all their processes through a 4 pillars approach:Communication Efficiency Customer Experience

Connected EnterpriseCommunity Engagement

We provide services related to:

Digital Media Marketing | Website & Mobile Apps | Augmented Reality

| so·cial force |[ attrib. ] your social business accelerator

QDigitals 4CE


Our Agenda

A Proven Formula

There are m a n y ways to drive traffic an d convert leads. We have a sol id approach that i s proven su cc es sf u l in a post Panda, Penguin an d Hu mmingbi rd world.

3. Social Lead Generation

2. Content Marketing

1. WebsiteOptimization

We will build a list of potential customers for you.

We will regularly create and share high quality content.

We will help you make your website awesome.

+ +

Strategy 1: Website Optimization

We will work closely with your marketing and tech team to m ake your website awesome.

Our Approach:• Complete SEO an d CRO Audit of your website, with

clear recommendations• We will project m an age and complete all the

required fixes• Setup Google Analytics with a cu sto m dashboard

an d weekly reports that go straight to you• Setup Google Webmaster Tools• Setup keyword rank tracking an d reporting• Every month we will ch eck the health of your

website

Strategy 2: Content Marketing

To become the authority on a topic, you need to create un ique content around it then tell the world.

We want you to be the Authority in:• What is your product?• How does it compare with other products?• Where c a n you buy your product?• How c a n I us e your product?• How m u c h does your product cost?

We should create these Content Types:• Video• Blog• Infographics/Images• Social Media• Site content

And Seed it across these channels:• Blog• Instagra

m• YouTube• LinkedIn• Facebook

• Twitter• Google+

Strategy 3: Socia l Leads Generation

We will u s e social med ia to find an d reach out to potential customers , then say “hello”

Objectives1. Create a list of potential customers2. Create awareness of your b u s in ess3. Drive traffic to website and social media

Reporting DashboardWe will setup a Google Document to track all your traffic and our progress. We ca n also work with your CRM system if you give u s access.

Official Facebook/LinkedIn PageWe will act on your behalf based on agreed scripts to reach out to people in your voice.

Official Microblogs/Instagram and SnapchatWe will be active in Twitter and Instagram on your behalf, listen for engagement opportunities, and reach out to potential customers proactively.

Our Communication Approach

IN A “CONNECTED WORLD” WE MAKE THE DIFFERENCE WITH THE 4CE

Silos between online and offline don’t exist in the mind of consumers. Brands shouldn’t lose sight of how their offline tactics affect online conversations.

Allowing a company’s stakeholders to connect at many levels and encouraging a culture of real-time exchange and transparency can help improve business

productivity.

Optimizing touchpoints to provide a better customer experience and engage with customers via social media is key to customer service and satisfaction.

Engaging customers through creative online campaigns, social conversations, crowdsourcing and user generated content can improve a brand’s image and help gain business value.

1 3

2 4

Communication Efficiency

Connected Enterprise

Customer Experience

Community Engagement


Our Agenda

Like any partnership we will take time to learn your b u s i n e s s an d test what will work for you.

Kick-Off Schedule

Phase 3:Live Service / Ongoing Engagement

1 - 2 weeks

Phase 0:Mobilization

1 m onth

Phase 1:Testing /Optimization

2 - 3 m onths

Phase 2:Content & Community Building andEngagement

3 m onths

0. We need 1 - 2 weeks to ensure we have the st ructure in p lace an d all your assets setup.

1. During this time we will setup accounts with various strategies to see what works

2. Focus on bui ld ing a large commu n ity ready to activate

3. After we have normalized we formalize the digital branding strategy an d continue our delivery as partners.

AccountManager

SEO Special ist Community Special ist

Content Manager

Artist/Designers Application Developers

Reporting Special ist

You.

Us.

Our relationship doesn’t need to be complicated.Let’s meet weekly

Via Skype or GoToMeeting

Your Team

Quality i s usual ly the first concern when co mp a n ie s consider outsourcing. We take it very seriously!

Our Quality Process

7 Reasons We Can Be Trusted:1. We allocate a “Account Manager ” to all our c l ients2. We setup a “Client Dashboard” in Google Docs

that tracks all work done, website results/KPIs, camp aig n sc hed ules an d approvals, an d the editorial ca lendar

3. We do Digital Media Training (Across Asia Pacific with Digital Vidya)

4. We run Weekly Meetings with our cl ients an d ask for feedback

5. We bui ld a Social Listening Tool hosted online an d editable by both parties

6. We provide Weekly Reporting on website an d socia l media performance, emai led directly to cl ients

7. We are the Authorized Digital partners with Windchimes and OMLogic (Google Preferred Partners) for Digital Tools.

Social Media Report

Includes:• Impressions, Interactions

an d Followers• Follower dem ographics and

locations• Performance of socia l

advertising c a m p a i g ns• Advertising spend

report

Social L istening ReportIncludes:• Brand m entions• Competitor

m entions• Crisis an d brand

sentiment monitoring

• Industry ins ights

Website Report

Includes:• Traffic an d Convers ions per

Channel• SEO an d CRO I s sue s and

Actions• Heatmap Report to identify

usabil ity opportunities

There i s a lot to keep track of in onl ine marketing.

Client Dashboard

Includes:• Work tracking• Editorial Calendar• Website metrics & KPIs• Social m etrics & KPIs• Contacts & Leads• C am pa ig n Approvals

Reporting

Our Secret Sauce


Our Agenda

Social Media Approach by QDigitals Qatar

Connect Collaborate Considerate Context Conversations

5 C's of Social Media Engagement

Humanizing the BrandLeveraging products, launching the “Engagement Channel” preaching opportunities, communicating while

celebrating company achievements !

Content Strategy- Social Media Networks

Twitter

YouTube

LinkedIn

Instagram

Facebook

Content mix to keep the audience interested & engaged

Engaging people in conversations and establishing a connect with them

Website Design and Development

Augmented Reality and 3D Technology

Users can experience the entire building in

3D view.

Search Engine Marketing- Search Results for Companies/Products

Social Media Advertising

Precise targeting for relevant audience

Facebook Ads

Banner Advertising on Websites

Paid Advertising on Google

New Cadillac cars in Qatar


Our Agenda

WE HELP BRANDS SUCCEED IN THE “SOCIAL” WORLD

Presented by

G ET IN TOUCH

[email protected]

Qatar+974 3352 7908