QIWI Ltd.

About QIWI Ltd.

We have been in the electronic payment business since 1999 (e-port Group formation).

We have had 12 years invaluable working experience of micro payment transactions.

QIWI Ltd. was established in July 2007. The founders are Mail.ru Group fund and QIWI Ltd. management.

The QIWI group is the leading company in the electronic payments in Russia and CIS.

Our company’s market share exceeds 45%.

Annual turnover surpassed $12B in 2010.

QIWI Payment Service currently operates over 210 000 points of sale, among which 126 000 are Self-Service Kiosks.

The group is rapidly expanding worldwide and has already opened its offices in Europe, Asia and Latin America.

The company operates in 17 countries.

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QIWISelf Service KioskQIWI WEB

Online bank

QIWI MobileAlways with you

Companies of the Group

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E-money. It has a unique В2С QIWI service withbroaden functions.

Organizes and implements electronic lotterieson Self-Service Kiosks (SSK).

Produces fiscal hardware for SSK.

The Payment System – cash payment acceptance marketleader in Russian Federation and CIS countries.210 000 payment acceptance points.

Payment solution for international merchants.

QIWI Management

Advertising on Self-Service Kiosks. It is the fourthhighest high-efficiency media platform in the RussianFederation.

Acquiring bank of the System. First Processing Bankintegrates banking facilities all payment devicesnetworkwide.

« We have created a personalassistant who will help you to lookafter your day to day transactions(financial affairs) such as: – paymentorganization, tickets order, giftspurchase…»

In April 2008 we branded the Company QIWI with the purpose of creating a new service system which allows to save time when paying for every day services.

Retail brand QIWI

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0%

10%

20%

30%

40%

50%

QIWI

(КИВИ)

Элекснет ОСМП Киберплат e-port

Awareness of QIWI among self-service kiosk users*

E-portCyberplatOSMPEleksnetQIWI

*According to “Business Analytics” independent research company, 2010

43% - Awareness of QIWI among ssk users;

43% - Choose QIWI for their regular payment;

32% - QIWI loyal users;

42% - The most recognizable element of the QIWI

system is animated character («kiwi bird»).

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QIWI History and payment market evolution

Main events

E-port foundation – 1999

OSMP foundation – 2004

Start of international expansion – 2005

QIWI Ltd formation

Merger of OSMP and E-port

1st Processing Bank became a part of the group

QIWI Presence in 15 countries

Direct Contact foundation

Mobile wallet foundation

LottoMaster foundation

2006 2007 2008 2009 2010Before 2005

Launch of the brand QIWI

Scratch cardsElectronic payments with PIN-code

«Non - PIN» transactionswith fixed amounts

Direct payments with unfixed payments

Russia:2002

Russia: 2004

Russia: 2006

Russia: 2000

Today –India, Cambodia, Laos.

Today –Everywhere in Europe.

Today –China, USA, Canada…

Today –number of countries are moving towards implementation of the technology.

Market evolution

QIWI profile

2010

Turnover $ 12,05 bn.

Number of transactions 2,75 bn.

Number of points of sale 210 000*

Average payment $ 3,8

Number of dealers 12 100

Service providers 3 500

Number of unique users 80 m. per month

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* 126 000 of which are Self-Service Kiosks ** According to NAET data, 2011

43%

20%

7%

6%

25%

Russian payment collection market share in 2010**

QIWI

Cyberplat

Eleksnet

Euroset

Others

Business geography

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QIWI Payment collection service is available

QIWI will start payment collection in 2011

Work in progress

Kyrgyzstan

International development experience

The QIWI group is the company which hassucceeded in payment systems’ developmentabroad.

We have already launched 16 companies and aregoing to start our activities in at least 5 newdirections soon.

This has become possible because solutions thatare performed in QIWI Payment Service appearto be working results of continuous improvementwhich were made by hundreds of IT specialistsover several years. Invaluable experience ofprocessing requests from hundreds of thousandsof our payment devices makes our ProcessingSystem incomparable with any others. This is apledge of our company’s leadership.

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Ukraine, Start up in November, 2006.

Kazakhstan, Start up in October, 2006.

Market share65%

International success

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100 000 000

200 000 000

300 000 000

400 000 000

500 000 000

600 000 000

700 000 000

2007 2008 2009 2010

Ukraine Kazakhstan

QIWI develops business abroad since 2006. During 2006 – 2007 Company entered CIS markets. In 2008 QIWI launched Payment Service in China,In 2009 we started business in RSA, Last year QIWI started payment acceptance in 6 new countries: Romania, Panama, Vietnam, Colombia, Argentina and India.

In the very beginning of 2011 new branch in Malaysia conducted first payment transactions.In April 2011 QIWI Payment Service became available in Kyrgyzstan

QIWI South Africa

QIWI South Africa was launched in October 2009.

At the moment we have 2 offices there: in Port Elizabeth and Johannesburg.

Currently customers can make payments in favour of 15 service providers.

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125

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100

150

200

250

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Q4_2009 Q1_2010 Q2_2010 Q3_2010 Q4_2010

QIWI Self Service Kiosks in South Africa

QIWI in Kazakhstan

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QIWI Kazakhstan constantly shows a record growth of points of sales (POS).

Nowadays there are 160 service providers on board.

Excellent work of the QIWI Kazakhstan and high quality of the organization oftechnological process, timeliness of payment and constant growth of a share of thepayments accepted through system, are awarded by our partners annually.

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10 000

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Point of sales

Operation scheme

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Processing description

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Safety Stability

Constant improvement

High volume capacity

Our Processing is the biggest Processing System for micropayment in the world.

QIWI processing

WIN terminal - Linux and Windows terminals allow collectingpayments by means of a personal computer. This kind of terminal ishighly used amongst mobile dealer shops.

POS-terminal is a compact and completely functional terminal whichallows fast and easy payment collections. Usually these terminals areplaced at the cashier in the shop. POS terminals are light in weight andhave a powerful battery.

Self-Service Kiosk is the most popular type of payment device in theRussian Federation. This device can be placed on the street or inside amall/shop/ etc. SSK provides customers with a 24/7 easy and userfriendly service along with payment confidentiality and personal privacyinformation. There are SSK models with a second monitor which arevery popular due to the possibility of advertising.

Java terminal – a simple and free solution for payment collections.Software should be installed to your cell phone. This will allow you tocollect payments using GPRS. Java-terminal is a free of charge cellphone applet for payment collections.

Payment devices

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Also we have solutions for payment acceptance via Automated TellerMachines, supermarket cash registers, via XML feed and many others.

General technical information:Weight: 90 kiloDimensions: 1400х500х300mm (HхWхD) Power consumption: 50 - 350W Internet access: GPRS and/or LAN

A QIWI SSK is by design a simple and easy tooperate device. Available in many designs andformats, it is most often a self-standing enclosure.

Self-Service Kiosk

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Card reader

PIN Pad

Bar code scanner

Cash validator

Touch screen

Printer

GPRS

Riot-resistant case

Coin validator

Cellular communication, Internet, TV

Air tickets

QIWI Self-Service Kiosk is the most

demanded channel of payment

collection for all cellular operators

in Russia and some foreign

operators.

On average, e-tickets share is

approximately 80% of air

companies. SSK greatly increases

the number of passengers who

are able to buy e-tickets thanks

to the possibility of paying for by

cash.

Catalogue goods

There is a possibility to pay for the

order of different goods categories

through SSK: cosmetics and perfume,

jewelry, household goods and

housewares, business products,

audio and video items and books,

goods for health and many others.

The system servicesPayment collections

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ON Line gamesSocial networks

Housing and public utilities

Internet sales

Internet shops.

The QIWI payment service allowscustomers to pay for orders acrossapproximately 600 internet shopsincluding books, multimedia, toys,flowers and many others.

It is possible to make contributions tothe FOREX market via kiosks.

It is possible for users of socialnetwork paid services to top up thebalance through QIWI SSK as well.

With the number of Internet usersplaying network games activelyincreasing. The QIWI service helpsthose users who don’t have credit ordebit cards preventing them usingthe Internet.

Payments of housing and publicutility services are one of the mostdemanded services in SSK. It ispossible to make payments quickly,without queuing and in closeproximity to the home.

The system servicesPayment collections

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Insurance premiums Credits

Clients of 64 banks of the RussianFederation are able to make paymentsfor credits, refill accounts and cardsby means of the QIWI paymentservices.

Payment to budget

Payment of insurance premiums bymeans of QIWI SSK allows areduction in costs for bothinsurance companies and agents,and greatly simplifies the paymentprocedures for private individuals.

It is now possible to pay traffic finesas well as other budget payments viaQIWI SSK, such as taxes, state feesand other fines

The system servicesPayment collections

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Traffic fines

STSI

Pay here

Traffic fines

STSI

VISA Virtual

The system servicesGoods sale

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Money Transfers

• It is possible to transfer up to 15 000 rubles via QIWI SSK.

• This money can be drawn in 15 minutes

• A VISA virtual card can be purchased through QIWI SSK with a balance up to 15 000 rubles.

• Customers can use it in all internet shops that approve bank card payments.

Software

Periodicals subscription

• By using this service it is possible to draw andpay subscriptions for more than 30 printedpublications. It will allow readers to save timespent in post office queues.

• In the near future it will be possible to draw andpay subscriptions for Internet publications aswell, for example, unique and archivalpublications.

• For PC users, the following types of softwarepayment service are available:-

• Purchase of MS Office licensed keys

• Antivirus programs Kasperskiy and DrWeb annuallicense

• Purchase of navigation software

The system servicesGoods sale

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Tickets

Tickets

• Entertainment tickets. 46% of the population whoregularly use SSK want to buy tickets for entertainmentevents through Self-Service Kiosks.

• Railway tickets. The service allows customers to buye-ticket (with the option to choose date, time, and seat)which can be changed into travel documents beforedeparture.

The system servicesGoods sale

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Mobile phone contracts

• It is possible to order and pay for contract with threeleading Russian providers through each QIWI SSK.Couriers can deliver the chosen item at any time andplace convenient for the customer.

The system servicesGoods sale

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Entertainment

• Content for cell phones.

Provide a range of popular ringtones and pictures, pranks and games, predictions and mobile acquaintances.

• Lotteries.

QIWI SSK offers various types of lotteries: instant lotteries, no-draw and draw lotteries.

The system servicesTrans-border payments

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-

1 000 000

2 000 000

3 000 000

4 000 000

5 000 000

6 000 000

7 000 000

8 000 000

Q4_2009 Q1_2010 Q2_2010 Q3_2010 Q4_2010

Turnover, KZT

Since the end of 2009 QIWI users have had the possibilityto pay for services in other countries outside Russia.

The trial project of this unique service linked QIWI Russiawith our affiliated company in Kazakhstan. And sinceNovember 2009 the ”Trans-border payments” project hasbeen in operation. Currently we are working on expandingthis service to all countries where we operate.

Whether the user is on holiday, or on a business trip or juststaying in Russia, he can top up he`s mobile phone or payfor other services in associated companies, registered in hisnative country.

This service expands our clients’ possibilities and eliminatesborders.

A QIWI Wallet is like “A Private room” on the system. The project started up in December 2007. It isa management system for users’ personal accounts which is compatible with various interfaces.

QIWI wallet

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Self service kiosks Payment widget for mobile commerce Mobile applications Social network applications WEB interface SMS commands

Pay Payment collection in behalf of more than 3000 merchants QIWI Visa Card – online payments all over the globe.

Cash via QIWI Self Service Kiosks QIWI Wallet account MNO account Social network currency Banking cards

With

Via

To make payments by a user preferred channel: Internet, cell phone and viaQIWI SSK.

To keep a record of all payment details.

To get payment statistics (information about available balance, made orplanned payments, to enquire about payment statuses).

To plan payments.

To pay for services with the exact sum (banking payments, air tickets, housingand public utility payments and others).

To save change on the personal account as well as funds of undeliveredpayments.

To make calls and send SMS all over the world.

To pay for the goods on the Internet.

«QIWI Wallet» allows:

QIWI Wallet

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QIWI Cooperation with VISA

Statistics:

A new card every 20 seconds.

Process of purchase - 2 minutes.

Average amount - $30.

User receives card’s data in SMS.

Total number of issued cards - over 1 000 000 in 2010.

Transaction volume is above 1 000 000 000 RUR.

Co-branded products:

Visa Money Transfer – online Cash2Visa money transfer .

QIWI Visa Virtual – virtual Visa card for online purchases.

QIWI Visa Card – virtual Visa card connected to a personal account in QIWI Wallet.

We are proud to receive certificate from Visa for the world first online Visa money transfer

Our SSKs are easily equipped with additional screens and light-boxes,which help to display advertising material. Also ads might be placed on themain screen, on the sides and on the customer receipts.

Different advertising platforms (main monitor, second monitor, customerreceipt, stickers) Interactive communications SSK connection with external database Targeting by geographical and payment parameters Personal messages for customer

During the first year the CTR rate was around 35-40%Later it will decrease to 5% (currently in Russian market)

QIWI Advertising

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QIWI advertising

A tool for solving a variety of marketing objectives;

Wide range of advertising opportunities and interactive mechanics;

11 commercial platforms in the interface of the 126 000 QIWI SSKs in Russia, CIS and 9 other directions;

Contact with 80 000 000 of people every month;

Targeting by geography and payment parameters.

CTR > 5%

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QIWI Social importance

At least one transaction per month by 80 000 000 of people.

Over 110 000 of people are employed and involved into business.

Working platform for more than 15 000 of small business companies.

Every payment is 20-30 minutes of time saved.

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95%

5%

Cash Bank cards

Payment instruments in Russia*

Percentage of transactions transferred in cash against the cashless payments.

Structure of operations with plastic cards in Russia

Cash remains important everywhere*

30* Due to Crossbow data based on McKinsey researches, CB of RF

Real bank penetration rate in Russia is 5%

91%

9%

Cash-out Payment of goods/services

* McKinsey Global Payments Map

Cash remains important everywhere*

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* Austria Central Bank Yearbook, Crossbow company analysis

Cash

Other payment means

*** Hitachi Consulting USA

9688

7563

54

412

2537

46

<10 <25 25 - 50 50 - 100 >100

90

60

3018

10

10

40

7082

90

<10 <25 25 - 50 50 - 100 >100

Austria* Canada**

** Bank of Canada

0% 5% 10% 15% 20% 25% 30% 35%

Certificate

Checks

Debit cards PIN

Debit cards Signature

Credit cards

Cash

USA consumer preferences % ***

Share of cash payments broken down into payment amounts

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Perc

enta

ge

Sum of payments

Co-operation with QIWI

The complete systems and solutions supplied from QIWI encompasses in-househardware and software production and complies with latest IT standards allowingsecured information flow between service providers and the customer.

The Company disposes the best technology and equipment that can be adapted tothe clients’ and partners’ needs, and owns additional related assets that allow it toeffectively diversify the services offered.

The collaboration with the Company ensures quality, efficiency and stability ofpayment collection in a very cost-efficient way.

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Info for cooperation

In general partnering with QIWI is as follows:

QIWI Ltd. together with your Company register local joint venturecompany and we supply a complex of software and hardware toprovide the possibility to collect and process transactions.

Our team does complete IT adaptation of hardware and software forpayment collection (including adaptation for SSK and other types ofpayment devices). We will make all changes in the System to havethe possibility to collect local currency. Furthermore, we will doSystem’s full translation, which means translation of interfaces,information on receipts, SSK “voice”, stickers, banners and other.

We can provide our consumer with highly professional technicalmaintenance of our SSK network along with 24/7 call centre.

To enroll this system and its successful development we needgateways for direct top up from Mobile Operators.

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Info for Cooperation with Provider

1. NDA to be signed;

2. Data transport organization up to access point on Provider's side;

3. Data exchange protocol or API;

4. Description of data to be sent by exchange protocol;

5. Codes and descriptions of mistakes; recommendations how to process them;

6. Time-outs rules;

7. Logos of Providers and their Services - preferably in formats (one of) AI, EPS, CDR etc; as additional “bonus” - Brand Book;

8. Terms or recommendations to receipt content;

9. Parameters of access points on Provider's side for test and production;

10.Contacts of Executors (from each departments which will take part in our relations): Name, mobile, Skype, ICQ, MSN, e-mail etc; important - our specialists will communicate with them directly;

11.Procedure of reports exchange, on base of which Provider will form our commission (it can be as part of Data exchange protocol);

12.Model of gross money flow - e.g. we get from Subscriber 100 $ to replenish X $, must send to Provider Y $, and get commission Z $..

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Thank You !