qr code, microsoft tag and other 2d barcodes in magazine advertising
DESCRIPTION
Mobile Action Codes, which include 2D barcodes, QR codes and Microsoft Tags, offer publishers and advertisers a compelling way to launch campaigns that engage readers, build brand loyalty and capture new business. They may launch a video, promote a contest or sweepstakes, offer a coupon or deliver an interactive shopping experience on a mobile phone. To understand how action codes are being used in magazine advertising, we surveyed the top 100 U.S. magazines by circulation. Our study included all the issues dated during Q3 2011. In addition, we analyzed some trends we saw during the year. We limited the study to monthly issues readily available on newsstands nationally. This eliminated publications that require a membership, such as AARP magazine, as well as some regional titles. In most cases, Nellymoser subscribed to the magazine. For the purposes of this study, we refer to this list of magazines as the Top 100. To compile the data, Nellymoser surveyed and analyzed all of the pages within the Top 100 magazines. We reviewed every single page during Q3 and counted: 40,300 total magazine pages 18,407 total advertising pages We also scanned every QR Code, Microsoft Tag, SnapTag, BEE Tag, JagTag and Digimarc watermark that we found with an iPhone or Android device. We activated every campaign, ran every video and visited every page. ORIGINAL REPORT: http://www.nellymoser.com/qr-in-advertisingTRANSCRIPT
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Mobile Action Codes in Magazine AdvertisingJuly – September 2011
John PuterbaughFounder & CEO
Nellymoser, [email protected]
We turn action codes into mobile engagement on any mobile phone.
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Total Number of Action Codes By Month Grows
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
The Percentage of Ad Pages Increases
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
Advertising Accounts for Most Growth
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
Most Top 100 Magazine Titles Contain Codes
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
Number of Action Codes Per Issue Jumped
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
QR and Microsoft Lead Action Code Use
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
QR and Tag Lead All Other 2D Barcodes
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9
Fashion, Beauty and Home Magazines Lead Code Use
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 10
Fashion, Beauty and Home Products Lead Code Use
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 11
Top Brands For QR Codes
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 12
Video, Opt-in and Social Media Lead Destinations
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 13
Type of Mobile Engagement Launched by Code
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 14
Code Placement by Quadrant
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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
John PuterbaughFounder & CEO
Nellymoser, [email protected]
We turn action codes into mobile engagement on any mobile phone.