Wifi – myMicron.NetPW available on Request – see Elaine

Text the word ‘i-nigma’ to 07797 882325To download your

QR Code Reader for today’s session

MOBILE INTERNET IS BECOMING A DAILY ACTIVITY92% of owners cannot get through a typical day without using their phones.*Today’s mobile devices are getting people to use their handsets beyond just making calls. They want instant access and a way to look up information while they are out and about.

The ability to link physical media to the Internet or enabling dialogue with customers through their mobile channel of choice has arrived!

* Source – The Kelsey Group – Barclays Capital

THE FUTURE IS MOBILE

• Mobile Growth doubles Year on Year

• Three in 10 mobile phones are Smartphones (Ofcom Report Aug 4th

2011)

• 75% Growth in UK Smartphone ownership

• A Quarter of UK Adults have a Smartphone

• 49% of UK Youth Own a Smartphone

QUICK RESPONSE (QR) CODES™QR Codes provide the means for Mobile users to access their desired information whilst on the move. These barcodes are capable of:

•Accessing a URL•Bookmarking a web page•Sending an Email•Sending an SMS•Instigating a telephone call•And much more….

The term QR Code itself is a registered trademark of Denso Wave Incorporated.

Getting it Right…

PLAN YOUR QR CODE CAMPAIGN STRATEGYTo create a successful QR code campaign, it is essential to understand your target audience, have clear objectives and provide useful and valuable incentives to deliver a favourable user experience.

•Understand Your Target Audience

•Have Clear Objectives

•Provide Useful and Valuable IncentivesThe term QR Code itself is a registered trademark of Denso Wave Incorporated.

CREATE QUALITY CODES AND TEST THEM!• Test your QR codes with multiple readers and devices

• ZXing Verification• Use link shorteners to create clean codes• Avoid using colours that do not provide sufficient contrast• Make your codes at least 20mm2 —larger is better• Provide a sufficient quiet zone around the code.• Consider where your codes will be scanned (3G/Wifi)• Promote good quality Reader Apps Two excellent choices are 

Qrafter and i-nigma.

REMEMBER… YOUR CONTENT IS VIEWED ON A MOBILE DEVICE• Mobile web sites do require an investment• Get something simple online using sites such as; ShareSquare and 

Qraffiticodes.• Google maps• Blogs• Social Media Links – Facebook, Twitter, Google+ & LinkedIn• Links to Yelp, Flickr work well.• Links to YouTube and Vimeo*• IoS does not support Flash

* Consider streaming costs when promoting video content

MEASURE YOUR CAMPAIGN

• QR Code ad management platforms using QRt.ag

• Time & date of Scan activity

• Media Placement

• Phone Type

• Location

• Goal Tracking, & Bounce Rates

• Web Site Journey Tracking

Brand Integration into the magical world of QR Codes…

• Basic B/W QR Code

• Coloured QR Codes

• Simple Designs

• ‘Designer’ Codes

QR Codes become magical mobile gateways…

Visit the World’s First Designer QR Code Art Gallery – click here

Stay up to date with the World of QR Codes -

Give us a call..

See me after the session for your FREE Code

Download Today’s Presentation

Stay up to date with the World of QR Codes -

Appendixes Research…

Ownership of smartphones in the UK is increasing

Total % Smartphone ownership UK

Total % Smartphone ownership UK minus London

And this isn’t just London centric

% of people who used a QR code in last month

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

Series1

Source Comscore – 30.08.11

Who has used a QR Code recently?

WPP Research – May 2011

40% of the panel expressed familiarity with QR Codes* 12% had previously "snapped" one via a wireless device.

Figures on the latter metric climbed to 20% for 18-24 year olds and hit 15% regarding the 25-34 year old demographic, but attained just 1% among 55-64 year olds.

A majority of interviewees were "open-minded" when it came to the potential of QR codes, with 37% agreeing they could be beneficial, and another 35% unsure.

49% stated a preference for receiving product vouchers or details through this route, 42% thought linking to a website would prove useful, and 26% hoped to view exclusive content.

Some 15% of men had actively engaged with a QR Code thus far, measured against 12% of women, the study added.

Over half of those surveyed have seen QR codes in newspapers or magazines

Yes (56%)

No (34%)

Not sure (10%)

Below is an example of a Quick Response (QR) Code. Have you ever noticed anything like this in newspapers or magazines?

All Urbanites (2256)

A QR Code is an example of a matrix barcode which you may have seen printed within adverts in newspapers and magazines.  Users with certain camera phones can take a picture of this QR Code. This then displays text, contact information, connects them to a wireless network or opens a web page in their phone's browser. Before today, were you aware of what these barcodes do?

Yes definitely (49%

)

Yes probably (20%

)

No probably not

(12%)

No definitely not

(19%)

7 in 10 of those who’ve heard of them were aware of their purpose

Have you ever used your mobile phone to interact with any of these barcodes?Yes

more than once (17%

)

Yes just the

once (11%

)

No (72%

)

3 in 10 of those who are aware of the barcodes’ purpose have interacted with them