2D / QR Codes(Quick Response Codes)

What is a QR Code?

"A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data."

Source: http://en.wikipedia.org/wiki/QR_Code

Why Would I Use a QR Code?

Informational - Contact Info, Event Info, Secret Information, Email Signatures

Promotional – Free Item, Special Discount

Functional - Redirect to Mobile Website, Send to Company Website, How-to, Instructions

How Are QR Codes Being Used?

Business Cardshttp://www.fastcompany.com/1585822/business-card-just-scan-my-qr-code

5 Unique Ways to use QR Codeshttp://mashable.com/2009/01/07/qr-codes/

QR Codes on Winehttp://mashable.com/2010/09/01/cellar-key/

QR Codes for Small Businesshttp://mashable.com/2010/06/23/qr-codes-small-biz/

Facebook PromotionsPosting a QR Code with a link to a promotion on Facebook.

Mobile Site RedirectsRedirects a user to the mobile version of the site.http://www.centernetworks.com/qr-code-mobile-commerce-ralph-lauren

Paypal Paymentshttp://www.androidguys.com/2010/03/04/download-portapayments/

Airplane Boarding Passeshttp://www.gadgetell.com/tech/comment/continental-airlines-to-continue-using-qr-codes-for-boarding/

Name Badges at Conferences

T-shirts for events

Artwork

QR Code Real Estate Lawn Signhttp://www.flickr.com/photos/tikaro/2888182451/

Who Is Using QR Codes?

Toyota (DENSO created the QR Code)http://en.wikipedia.org/wiki/Denso

Facebook (Experimenting with QR Codes that link to profiles)http://techcrunch.com/2010/03/16/facebook-qr-code/

SXSW Name Tagshttp://www.fastcompany.com/1585822/business-card-just-scan-my-qr-code

Google "Favorite Places”http://www.google.com/help/maps/favoriteplaces/business/index.html

Real Estate Agentshttp://realestate.about.com/od/realestatewebsites/a/qr_codes_realty.htm

ArtPrize http://www.mlive.com/artprize/index.ssf/2010/09/artprize_debuts_qr_codes_for_smartphones_as_experiment_with_exclusive_event_information.html

List of Massive Brands Using QR Codeshttp://www.qre8.com/blog/marketing/list-massive-brands-using-qr-codes

Where Are QR Codes Being Used?

Japanhttp://blog.cliffano.com/2009/05/18/qr-code-usage-in-japan/http://whatjapanthinks.com/2005/09/26/qr-codes-extremely-popular/

Artworkhttp://en.wikipedia.org/wiki/QR_Code

Recent Uses of QR Codes http://socialwayne.com/2010/08/06/codes-examples-marketing-businesses/

When would you use a QR Code?

Foursquare Checkins http://thewildfirecompanion.com/2010/08/ideas-for-the-future-of-qr-codes/

Update Twitter http://bbh-labs.com/using-qr-codes-to-update-twitter

Generate Likes on Facebook http://www.allfacebook.com/qr-codes-facebook-2010-08

Other QR Code Options?

Microsoft Tag"Scan Tags from your mobile phone for instant access to information, websites, videos, reviews, and more.”Source: http://tag.microsoft.com/consumer/index.aspx

Micro QR Codes http://www.denso-wave.com/qrcode/microqr-e.html