qr codes and mobile marketing 101
DESCRIPTION
This presentation is a basic overview showing how QR Codes and Mobile (Text/SMS) Marketing can be used to enhance your marketing presence.TRANSCRIPT
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QR Codes and
Mobile Marketing
101
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Where is your advertising dollar going?
• TV• Radio• Print• Direct Mail• Coupon Books• Phone Books
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How do your customers communicate?
How do your competitors communicate?
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“Smart Phone sales to surpass computers by 2012”
Source: Morgan Stanley
“By 2013, mobile phones will overtake PCs as the most common web access device worldwide.”
Source: Merrill Lynch
“In 2011, more than 85% of the handsets shipped globally are expected to include a browser.”
Source: Focus.com
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Questions about QR Codes?1 in 4 Americans have a smart phone!
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QR-code scanning rose a whopping
1,200% from July to December 2010.
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Generators/scannersiPhoneQR Appi-nigma
Tap ReaderQR Scanner
QR Reader for iPhone
AndroidQR Droidi-nigma
Periodic DroidCam CardScanLife
BlackberryQR Code Scanner Pro
i-nigmaScanLife
QR Code ReaderCertainTeed
OnlineKaywaBit.ly
Goog.leZXing Project
BeQRiousDelivr
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Customized QR Codes
Because you’re not just another pretty face.
Face It!Social Media Marketing
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Microsoft Tags
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Endless ApplicationsEmail
Blog Posts
Messages and images
Installation instructions
Sources for replacement parts and service
Directions to your business
Online ticket purchase page
Coupons and special offers
Complementary products and services
Free mp3 downloads Customer feedback forms
Virtual Home Tours
Real Estate Information
Product Information
Restaurant Menu
Facebook Like Button
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Where to use your QR CodesBusiness cards
Brochures and other marketing materialsNewspaper adsReal Estate signs
The sides of trucks and trailersProduct tags and packaging
Convention and event nametagsRestaurant menusEvent ticket stubs
Point-of-sale receipts
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Mobile Is On The Move!
Text MissedItByThatMuch to 98765
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The Magic of Mobile3 weeks 0.5-1%
3 days 5-15%
4 minutes 90-97%
Response rate of 25%
Direct mail
Text Messaging
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How Does Mobile Work?Customer texts Keyword to Shortcode
Customer information is collected in application
Customer is automatically welcomed with custom greeting
Messages are sent back to Customer
Customer is updated on events, coupons, reminders, etc
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Shortcode: 69302 or 99000
Keyword: pcbestsushiluxhomesnpcfaceitourjunepromo
Message: specialoffer 2for1specialoffer freeappyspecialofferkidseatsfree
Definitions
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Manage your contacts with Distribution Lists
Text Keyword summerclass with message
to 99000
yoga
spin
swim
Text, email, and/or instant
message customers
who are only interested in a specific class
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FeaturesReminders
Mobile CouponsMobile VotingText to Screen
Multi-media (Picture/Video) Messaging
Voice BroadcastEmail
eCardsShuffle Responses
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How can I use mobile?New shipments and big sales
On-the-spot special offersRespond with property’s info and virtual tour
Event informationLast minute reminders
VIP giveawaysCancellations/Updates
Fund RaisingBreaking News
Appointment reminders
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Face it …Social Media Marketing
Media Channel AnalysisProfile Creation and DevelopmentSite Maintenance and Monitoring
Mobile MarketingQR Codes
Reputation MonitoringTraining
Ghost WritingPoint of Purchase Displays
Strategic Planning and PartnershipCreative – Insightful
Personal - Professional - Proactive