qr codes: irl to url
DESCRIPTION
2D barcodes are just starting to get adoption in the US. This presentation walks users through details on how to create QR codes, ideas for application in advertising and marketing and explores what's next such as NFC and Google Goggles as a way to connect IRL (in real life) to URL.TRANSCRIPT
QR CODES: IRL to URL
2 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// 2D BARCODES
EAN-13
Datamatrix
Aztec
Microsoft Tag
QR
3 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// 2D BARCODES
EAN-13
Datamatrix
Aztec
Microsoft Tag
QR
4 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// 2D BARCODES
EAN-13
Datamatrix
Aztec
Microsoft Tag
QR
5 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// 2D BARCODES
EAN-13
Datamatrix
Aztec
Microsoft Tag
QR
6 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// 2D BARCODES
EAN-13
Datamatrix
Aztec
Microsoft Tag
QR
7 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// QR Codes
Anatomy
8 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// QR Codes
Anatomy
9 2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// QR Codes
Anatomy
10
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// QR Codes
Data‣ Text
‣ Contact
‣ Phone
‣ SMS
‣ Calendar Event
‣ Map Coordinates
‣ Social Media
‣ URL
11
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
12
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
13
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
14
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
15
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
16
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// Creating QR Codes
Goo.gl
Bit.ly
zXing.com
QRStuff.com
ScanLife
17
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
18
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
19
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
20
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
21
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR Codes
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
22
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
23
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// How to Use QR
TV
Packaging
Out of Home
Direct Mail
Merchandise
POP
24
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
25
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
26
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
27
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
28
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
29
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
30
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
31
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// DO’s & DON’TS
Optimize for Mobile
WOM
Inform & Educate
Build Loyalty
Make it EZ
Train the Trainer
Connect the Dots
Convert!
32
2010 Acappella Media, Ltd. All Rights Reserved
AcappellaMedia.com
// On the Horizon
Google Goggles
SnapTell
Augmented Reality?
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